1. SF has laid out its logistics for many years and has natural advantages.
after more than ten years' development, SF Express is now the "Big Mac" in China's express delivery industry, with nationwide outlets and distribution networks. Whether it is the logistics system or the supply chain, it is unmatched by Meituan.
2. Aim at the neglected takeaway field of "group meals".
different from the main direction of the hungry group, "group meal" is the core goal of SF Express, which can be seen from its slogan of "focusing on corporate ordering, providing group booking and centralized delivery".
3. long-term layout, not a whim.
in fact, in October last year, SF launched "express delivery in the same city", which extended the logistics tentacles to the catering industry, and this involvement in B-side take-out also seized the demand of self-built take-out channels for catering enterprises.
4. The development of Meituan is a little tired when it is hungry. The friction with merchants has escalated, and the operation is limited due to the epidemic situation, which gives SF an excellent opportunity to spoil the situation.
5. SF's ambition
SF's current market value has exceeded 211 billion. Of course, it is not willing to only do express delivery. Although the take-away industry is fiercely competitive, it is still profitable. In addition, perhaps, as SF declared, "I can deliver anything within three kilometers", the express delivery giant is trying to expand its territory to meet its larger ambition.
SF entered the take-away industry, and began to test the water distribution of McDonald's from the acquisition of McDonald's supply chain, which was named SF City. In the early stage, it relied on this to correct internal mistakes and express delivery operations in the same city. After this year's epidemic, the demand for food distribution and city distribution increased, and SF also reserved the same city distribution capacity in the early stage. It is also logical to join the takeaway fight.
unexpectedly, SF quietly delivered the takeaway.
A few days ago, SF Express launched a "Food Abundance" platform in the same city, focusing on the food delivery service for the enterprise employee market. Whether it is a corporate group meal or an individual user, you can order take-out at the abundant food. At present, nearly 111 well-known catering enterprises have settled in Fengshi, including Pizza Hut, Dicos, Kungfu, Yoshinoya, Domino's, Yunhai Cuisine, Xibei and Zhou Heiya.
At this point, SF Express officially entered the take-away field aboveboard. Affected by the epidemic, "eating in the hall" was limited, and corporate group meals ushered in a big outbreak, and abundant food came into being. It is worth mentioning that although the delivery fee of abundant food is high, it focuses on low pumping points. Not long ago, the Guangdong Food and Beverage Service Industry Association accused the US group of taking-out commission being too high, which made many food and beverage businesses overwhelmed, and the meaning of abundant consumption was self-evident.
SF Express has become a giant in China, with its latest market value exceeding 211 billion. However, Wang Wei is obviously not willing to just be a "courier". With its nationwide outlets and distribution network, SF Express is ambitious, and its SF Express has begun to lay out restaurants, supermarkets, medicines, fresh food and services in first-and second-tier cities.
Takeaway is just a small test for SF. This courier giant is planning a bigger blueprint-I can deliver anything within three kilometers.
sneak into the takeaway: This time, SF's PK Meituan was hungry.
I thought Meituan and Hungry had settled on the takeaway, but I didn't expect it to be stirred up by SF.
"showstopper" is an enterprise group meal platform launched by SF Express in the same city. It mainly serves the enterprise staff market, focuses on enterprise group meals, provides exclusive discounts for enterprises, gathers high-quality big-name restaurants, and strictly controls the dining safety. It can provide enterprises with collective reservation, centralized delivery and non-contact safe food delivery service, which can effectively solve the dining problem of enterprise staff.
The investment community has found that the home page of the "Fengshi" applet lists the functions of "take-out ordering" and "in-house ordering". Judging from the "take-away" page, Fengshi aims at all types of users. Among them, enterprise users can choose the designated date to book related meals through "calendar ordering"; Individual users can also place their own orders on the basis of meeting the delivery requirements.
taking Shanghai as an example, the delivery fee for small orders is around 5 yuan, but there is no delivery fee for cake shops (the unit price of a single product exceeds that of 211 yuan). In addition to take-away delivery, some brands also support self-delivery at the store.
grab the merchants first, and then grab the users. SF even played the game of "subsidizing the price war". Fengshi launched the activity of "dividing up 5 million", and users can recommend enterprises through the pages of "Inviting enterprises to settle in" and "I want to recommend enterprises". The reward is very attractive-after the successful entry of the enterprise, the recommender will receive the 1 yuan Award. The recommended enterprise will spend 1,111 yuan on abundant food before June 31th, and the recommender can also get another 511 yuan Award.
not only that, in order to make the platform and merchants better known to the public, Fengshi also launched the activity of "becoming a distributor", where users can cooperate with merchants to become distributors, and the promotion pages will be shared with friends, and the commission will be directly transferred to WeChat wallet.
According to the information on the applet page, Fengshi has obtained nearly 111 chain stores such as Dicos, Pizza Hut, Chaoyixing, Chuange Fish Dumplings, Dacheng Xiaoai, Dafran, Daoxiaoman, Douyue Dining, Fanjie, Fuji, Fuke Youxuan, Yunhai Cuisine, Yoshinoya, Laonieu, Ajisen Lamian Noodles, Xibei, Kungfu and South Beauty.
why did the express delivery giant SF start the delivery business? Affected by the epidemic situation, it has become a hassle for employees of many enterprises that have resumed work to eat. Shunfeng Tongcheng once told the media that entering the food and beverage take-away industry is only to help everyone solve the problem of eating.
The epidemic has spawned new business opportunities: Does SF want to be the leader in the trillion-dollar group meal market?
a sudden epidemic made SF smell new business opportunities.
During the epidemic period, eating safely and safely is an important event for enterprises returning to work. However, the traditional offline "canteen" can not be opened, which has given birth to a new mode of group meal takeaway. At the same time, local governments have also actively encouraged the promotion of group meals to provide support and guarantee for enterprises to return to work normally. For example, Beijing, Shanghai, Guangdong and other places have published a list of reservation-type online ordering enterprises, advocating that catering enterprises should package and supply catering according to the requirements of the meal-sharing system.
This gives hope to the restaurant enterprises that are teetering on the edge of life and death. For a time, corporate group meals have become a hot topic for many catering companies. Many catering enterprises, such as Kungfu, Hometown Chicken, Xibei Youmian Village, Yunhai Cuisine, and Hefu Fishing Noodles, have all entered the group meal field, and some brands even supported more than half of the orders by group meals.
The take-out platform also sees the huge demand for group meal take-out. As early as mid-February, Meituan, Hungry, and other local governments, industrial parks and other institutions launched the actions of "Safe Direct Supply of Working Meals" and "Safe Delivery of Group Meals for Enterprises" respectively, and joined hands with many head catering brands such as Pizza Hut to provide contactless delivery services for employees of enterprises after returning to work.
China's huge group meal market has begun to surface. According to the statistics of Ai Media Consulting, the group meal market in China in 2119 reached 1.5 trillion yuan, accounting for 33.23% of the whole catering market in China. It is estimated that the group meal market in China will increase by 12.67% in 2121. By then, the total group meal market in China will reach 1.69 trillion yuan, and the proportion of catering market will increase to 35.65%. Roughly estimated, the size of group meals is about 6 times that of online takeout.
Although it is considered as the "last blue ocean" of China's catering, the current group meal market is still in a state of "highly dispersed and numerous small enterprises", and the giants have not yet formed. According to the data of China Cuisine Association, the annual revenue of 99% enterprises in the whole industry is less than 1 billion yuan, the total operating income of the top ten enterprise groups in the group meal industry exceeds 55 billion yuan, and the market concentration of the top ten enterprises is about 5%, which is far lower than that of countries such as Europe, America, Japan and South Korea.
The plate is big and nobody dominates, which may be one of the main reasons why SF takes aim at group meals. The boss who can do express delivery may even be the boss of group meal delivery.
Wang Wei's ambition, SF's business map
has been established for more than 21 years, and SF has become a giant in China's express delivery industry, and it doesn't want to be a "courier" anymore.
since its listing in February 2117, SF has changed, and it is unwilling to lock itself in its existing business field. Wang Wei once emphasized to the employees of the company that it is not the ultimate fate of SF to move goods by selling labor. Therefore, it is imperative for SF to try innovative, sustainable and highly profitable value-added services.
From convenience stores, unmanned shelves, fresh and fast food distribution, intelligent logistics and financial services to industrial clusters, and then to cross-border e-commerce "Wow wow" ............................................................................................................................. With its strong express network and channel capabilities, SF was once ambitious.
Some people in the industry once thought that Wang Wei would be able to compete with Ma Yun with his powerful distribution network system and channel operation ability, and then connected with online and offline platforms. But contrary to expectations, SF can't compete with Ali, and the "mission that can't fail" that Wang Wei insisted on ended in failure.
In April, 2119, SF Express, a community fresh supermarket brand owned by SF Express, announced that it would close its offline stores nationwide. Wang Wei's obsession with new retail stopped in 2119, and SF Express's dream of convenience stores came to an end.
When SF Express repeatedly tossed about in fresh food, retail and e-commerce, the situation of China Express changed suddenly, and princes rose from all sides, and the three links grew rapidly, leaving SF Express behind in speed; Jingdong Logistics also launched a high-profile personal logistics business, using the "e-commerce+warehousing" model to overtake in corners. The whole express delivery industry, known as "Shunfeng and others", has quietly passed away.
the fierce pursuit of peers has doubled the pressure on SF Express and quickly entered e-commerce logistics. "It is a death for SF to do e-commerce logistics now. If it does not do e-commerce logistics, it may be a death in the future." Wang Wei emphasized this at the internal meeting. If you can't do e-commerce yourself, you will rely on others to do it.
SF chose to cooperate with vipshop and put down its posture to join the "price war". In May, 2119, SF launched a new business for e-commerce customers-special offer, and in February, it joined hands with Vipshop to increase the delivery link, and won orders of Vipshop exceeding 511 million for the whole year.
the effect is remarkable. Under the epidemic situation, in February this year, the operating data of SF Express went against the trend, and the express business volume increased by 118.89% year-on-year. At the same time, SF's cumulative market share in October and February this year surpassed Yunda, Yuantong and Shentong for the first time in five years. CICC expects that while continuing to bundle Vipshop, SF will continue to expand its territory in electric commerce.
in order to stabilize this hard-won market share, SF still dare not neglect, and it is bound to embark on a differentiated road. After having a huge logistics system and mature channel operation ability, it seems that it is natural for SF to enter the group meal delivery.
nowadays, SF, with a market value of 211 billion, is no longer a simple express delivery company, and its boundaries are beginning to blur. After constant "trial and error", I believe that Wang Wei's ambition is not limited to group meals.
This is normal. After all, the urban population in China is almost 861 million now, and most of them choose to order take-out food, so the market demand is very large, and this number is still increasing, so it is understandable for SF to enter the take-out industry.
After Baidu's take-out was obliterated, the two giants Meituan actually dominated the world. Are you hungry? In fact, if you don't do well, a third party will definitely appear. In China, the two are unlikely to appear. At least three. This is the China model. I hope SF can find a way out for him. Come on!
shunfeng sex! Come quietly, go quietly, without taking away a cloud. The cost of SF cross-border in these years is too high.
the epidemic period will not end in an instant. SF saw the business opportunity and made an instant effort to open up the take-away market, with clear thinking logic and good development prospects.
why does SF cross-border take-out circle?
the financial report shows that SF's revenue in 2119 was 112.193 billion yuan, up 23.37% year-on-year; The net profit attributable to shareholders of listed companies was 5.797 billion yuan, a year-on-year increase of 27.23%; The express delivery volume of SF Express business reached 4.83 billion tickets, up 25.84% year-on-year, and the average daily express delivery volume was around 13.23 million tickets.
SF's achievements in the field of express delivery have been quite outstanding in recent years. Why not focus on express delivery and come to the field of take-away?
1, the competition in the express delivery industry is fierce
In the express delivery industry, three links and one achievement, plus SF Express and Baishi, the six giants account for 81% of the market share, and the degree of industry concentration is relatively high, but the direct competition among these six giants is very fierce.
SF mainly occupies the high-end market, and its revenue ranks first in the industry, but its market share is far less than that of other competitors, especially Zhongtong, and its market share has been ranked first for four consecutive years.
With the price war going on, and other competitors who may enter the venue at any time, it is a reality that express delivery enterprises must face to prepare for danger in times of peace.
SF has also seized the low-end market by acquiring Pinjun Express. Since SF can enter the low-end market, similarly, other competitors may also enter the high-end market.
during the epidemic, SF actively fought against the epidemic and resumed work, and its business was basically unaffected. People did not go out, and the demand for online shopping was even greater.
in the first quarter, SF's performance was not surprising. SF's net profit in the first quarter was 917 million yuan, down 28.16% year-on-year.
the revenue increased by 39.59%, and the express delivery business completed 1.72 billion votes, up by 77.14% year-on-year, but the net profit decreased by nearly 31%.
increasing income does not increase profits, which may also be an important reason for SF to seek cross-border.
in the capital market, the market value of SF is now 218 billion, which is far from the peak of more than 311 billion in 2117.
2, SF has been trying to cross the border
SF has always had cross-border ideas, especially e-commerce dreams, and has also put them into practical action.
As early as ten years ago, in August 2111, SF Express launched its first e-commerce platform, SF E Business Circle, which mainly sells food, a few 3C products and a supporting payment platform, SF Bao.
I got up early, but I caught a late episode. In less than a year, I ended in failure.
Since then, the sex-lovers, Shun Feng Youxuan, Shun Feng Haitao and Fengqu Haitao, have been trying for 11 years, but they are not successful in the end.
some people say that express delivery can be divided into two types, SF Express and others.
in the field of e-commerce, SF can be called "interlaced like a mountain".
3, March into related fields
It has been unsatisfactory to try e-commerce, and SF began to look at areas similar to express delivery.
first, the express cabinet. These days, because of the charges