College students Jie recently faced a choice. "A few days ago I used 80 cents to buy a piece of tempered film, after receiving the goods found that the quality is relatively poor, just when I was ready to throw away, but found that there is a 5 yuan in the express box of positive feedback cashback card." In the face of their own not satisfied with the goods but there is a red packet temptation, Jie fell into a tangle: this praise in the end to give or not to give?

Tangled, Jie is also curious, "I spent 80 cents, the seller not only shipping, but also send a 5 yuan positive feedback card, how do you think? Figure what?"

Chopping party rely on praise cashback "blood"

"After the double 11, I rely on praise cashback humble living" "Before young and vigorous, a few dollars do not care, now the good news is that the seller will not be able to pay the price, but the seller will not be able to pay the price. A few dollars do not care, and now the happiest thing is to buy online after the praise cashback to earn 3 dollars." "Life has smoothed out my edges, and I'm starting to care about the two dollars in positive feedback." "My husband took me to buy things praise cashback, has saved more than 100 private money!" "Positive feedback cashback 68 dollars, cardboard boxes sold for 12 dollars, after double 11 'back to blood' success!"

Double 11 just past not long, many choppers are still immersed in the joy of unpacking. However, looking at the increasingly "thin" balance, "the end of the money people" began to look for "blood" of the way, praise cashback has become their "money! "The best choice is to use the same method as you would in the past.

China's new economic latitude and longitude noted that the phenomenon of positive feedback phenomenon in the e-commerce, takeaway industry, generally with the goods, meals attached to a small card with "five-star positive feedback + sunshine picture X yuan", some also marked with a special tip: sunshine picture do not take pictures of this card.

On social media platforms, many netizens said, will be in order to merchant red packets and "waist".

"It's hard to eat, but in order to praise the return of cash or in good conscience to give a favorable review." "Buy a sock color loss and shrinkage, but can still wear, in order to 5 yuan red packet, I will still go to the point of praise." "Good feedback is so disgusting, so hard to eat but good feedback 5 dollars, do not give good feedback feel more loss." "In order to praise the positive feedback of 1 dollar, I have a good conscience to praise the quality of this blow-up garbage bag is very good?"

However, there are also righteous netizens said, will not be because of the merchants to return the red packets of such small favors, in the case of dissatisfaction with the goods to give positive feedback.

"Many people will go against their conscience and give exaggerated positive reviews for a little favor. In the end, everyone sees reviews that are meaningless, gradually entering a society of mutual victimization. We often say that the social atmosphere is bad, is so a little bit of destruction. Therefore, this year, adhere to the objective evaluation, starting from me, no longer use conscience for coupons." A netizen said.

And a netizen said, "If the goods and services are good, I have no problem to give favorable comments, and the businessmen give red envelopes I will accept. But if I'm not satisfied with the goods, I won't give good reviews for the red packets."

90 cents of goods, positive feedback cashback 3 yuan,

Sellers figure what?

China Newswire noted that some users in the process of online shopping, but also encountered the amount of consumption and praise cash back amount "upside down" phenomenon.

For example, "I bought a roll of face towel and spent 0.91 yuan, and the positive feedback returned 3 yuan." "0.8 yuan to buy a cell phone film, charge 5 yuan positive feedback cashback card" "spend 2 dollars to buy three pens, the result of positive feedback cashback to 3 yuan?"

So, in these seemingly unreasonable "God operation" behind the seller in the end figure what?

Yuan Yuan in an e-commerce platform to run a pearl jewelry online store, the customer unit price of about 10 yuan, she told China Newsweek, to the consumer cashback red packets have become the store's fixed monthly expenditure. "My small store's monthly sales are about 200 orders, basically every single will send a 3 yuan positive feedback cashback card, about 30 or 40% of customers will give positive feedback and contact customer service for red envelopes, calculated monthly this part of the expenditure is about 200 yuan."

In Yuan Yuan's opinion, positive feedback is very important for stores, especially new ones, and consumers nowadays, "are simply too lazy to give positive feedback, let alone write a review, if they don't give something in return."

And for why there will be the above "upside down" phenomenon, the seller will not lose money, Hope said: "Lose money? This is much cheaper than brushing favorable comments!" She further explained, "Many stores have the need for good reviews, if you look for organizations to brush, a real good reviews with graphics usually tens of dollars, give a few dollars to the red packet can be replaced by a real good reviews, who do not want to do it?"

Owner of the online store Bai Ke (a pseudonym) also revealed to the China New Economy and Latitude, the current store brush points, brush the high cost of positive feedback, generally show that there is a transaction record of the price of the graphic positive feedback in the 50 yuan to 80 yuan, "this kind of positive feedback can not be seen at all is brushed, the commodity photos are very real, but may be returned after the photo."

Additionally, according to media reports, the current brush review service is divided into two categories, one is the merchant independently provide pictures, writers directly online to write reviews, a price of 80 yuan; the other is a high level of users real consumption after the review, a 150 yuan.

Yuan said: "Many consumers get to write positive reviews back to the red packet, thought it was woolgathering merchants, in fact, they are being exploited, buy no sell fine."

Good reviews back to cash is not only illegal, but also?

China Newswire previously reported that although the platform does not advocate disallowing positive feedback cashback, but around the positive feedback cashback is illegal, before the industry has different views. However, with some merchants being penalized for placing positive feedback cards, there is now a clearer definition of positive feedback.

November 2022, the Jiangsu Provincial Market Supervision Administration informed the Internet field of anti-unfair competition typical cases. Among them, a company in Yangzhou was fined 15,000 yuan for fictionalizing positive feedback.

In October 2021, the Ganjiang District Market Supervision Bureau of Yangzhou City ordered three restaurants issuing cashback cards to stop their illegal behavior and imposed a fine of RMB 12,000 in accordance with the relevant provisions of the Anti-Unfair Competition Law and the Administrative Penalty Law.

Yangzhou Municipal Market Supervision Administration pointed out that good reviews rebate is essentially an e-commerce operator's transaction bribery of consumers through monetary rebates, inducing consumers to make non-objective evaluations of the product and the seller's transaction behavior. This behavior seriously infringes on the right to know of other consumers, damages the interests of other consumers, and not only undermines the fair trade rules of the platform economy, but also undermines the rules of integrity of the platform economy and the culture of integrity.

On August 17, 2021, the General Administration of Market Supervision (GAMS) issued the Provisions on Prohibition of Unfair Competitive Behavior on the Internet (Public Consultation Draft), which proposes to stipulate that operators shall not take the form of cash rebates, red packets, card coupons and other means to induce users to make specified evaluations, likes, retweets, directed voting and other interactive behaviors.

Some commentators believe that if we allow good reviews to proliferate, both merchants and platforms are likely to suffer a "backlash" - when platforms set up a "good and bad review" system is difficult to The company's website is a great place to find out more about the company's products and services, as well as to find out more about the company's products and services.

In addition, China's new economic latitude and longitude noted that, with the punishment based on a more clear and relevant departments, platforms to combat the tightening of the phenomenon of positive feedback has been convergence. "Now put praise cashback card are randomly put, unlike before every single put, once the customer complaint, the platform will be punished." Baike said.

A consumer also said that after this year's double 11, received positive feedback cashback card seems not as much as before. "Positive feedback cashback seems to earn, in fact, in the end, the victim is still the consumer, the least cost-effective."