Agricultural entrepreneurship story: the challenge of rooftop vegetable garden of a different business model

Entrepreneurship is entrepreneurs and entrepreneurial partners of the resources they have or through the efforts of the resources that can be owned by the optimization of the integration, so as to create a greater economic or social value of the process. Below is my compilation of agricultural entrepreneurship story: the challenge of rooftop vegetable garden of a different business model related content.

Tenacity is a big part of success, and if you knock on the door long enough and loud enough, you will eventually wake people up. Successful entrepreneurial stories are shared below.

Making the roof, a negative space in the city, positive because of the vegetables you grow with your own hands, Zhu Shengxuan has fulfilled the idyllic dream of urbanites with a business similar to agricultural real estate.

"Since I left the land where I farmed at the age of 16 when I went to the provincial city of Kunming to study at university, I feel that my memories, my dreams, my sense of taste, smell and touch have never left my hometown." In an essay, Zhu Shengxuan wrote this. This landscape designer from rural Yunnan Province, the head of the Shanghai World Expo landscape engineering design has always had a special affection for the field.

At the end of 2010, when the Expo project was over, and after a major surgery, Zhu Shengxuan was slightly freed from his stressful work, and he thought it was time to put into practice the dream of an idyllic garden that he had been harboring in his heart. "I believe that in this city, there are many people with the same feelings as me, I want to find a place for them to be able to talk about this feeling."

On the one hand, there is the city of land and money, and on the other hand, there is a field full of the fragrance of the soil, facing the gulf between reality and ideal, Zhu Shengxuan needs to find a channel. As a landscape designer, he was able to observe the city from a perspective different from that of ordinary people, and he soon found the stage for his dream - a large number of unused rooftops in the city.

Turning many unused rooftops into gardens and planting vegetables is not technically difficult. Adequate waterproofing, special lightweight soil, and a set of drainage and irrigation systems, and a sky vegetable garden was born, and by 2012, such gardens were gradually put on the rooftops of some factories and commercial buildings.

However, for Zhu Shengxuan, this is only the starting point of the dream, to make the city's millions of unused roofs are turned into fields, he must solve a problem: how to create a set of mature business model for the sky vegetable garden. After all, the success of these projects previously relied heavily on the conceptual fit with the property owner, but to large-scale replication, promotion, there must be a business model that allows all parties involved to obtain practical benefits from it.

"The idea was to cooperate with large Shopping Malls and use their large roofs to build sky vegetable gardens, renting out the vegetable plots while also opening a range of businesses on the roofs such as children's education, fruit and vegetable catering, and so on." Zhu Shengxuan said.

But soon, such an idea was challenged: despite the maturity of the technology, but at that time, the fixed planting model is not a pleasant approach: for the property owners, on their own roofs with sand and cement to build a fixed planting area, which is not easy to accept; and for Zhu Shengxuan, the construction of this fixed project also makes him face more risks: if the project is completed after a long time, due to a variety of factors, it is not long before the project is completed. The first time I saw this, I was able to get the ball rolling, and I was able to get the ball rolling, and I was able to get the ball rolling.

More than the technical level of the challenges encountered, the policy difficulties appear more difficult, if the simple planting of vegetables on the roof is still in the scope of the policy license, then such as children's education, food service and other businesses on the roof of the business in line with the policy provisions, has become a huge question, the policy gap for the entire project to bring the huge uncertainty Zhu Shengxuan abandoned such a model.

"Last year, we have been with an early childhood education institutions to talk about the cooperation plan, but ultimately gave up." Zhu Shengxuan told the author, last year he did not increase the number of projects, has been thinking about what kind of business model to take.

The first adjustment is the planting technology, since the fixed planting method is not conducive to the promotion of commercial operations, Zhu Shengxuan decided to turn to a more convenient and flexible planting mode. To this end, he led the team to develop a special ecological planting box called V-BOX, a planting box in addition to the siphon principle in the absence of power and manual operation of the ` case of irrigation, the more critical value is that can be loaded and unloaded at any time, anywhere mobile, before the fixed planting mode of the obstacles caused by all parties suddenly disappeared.

After overcoming the technical challenges, the choice of what kind of operation becomes the only problem. Considering again and again, Zhu Shengxuan finally decided to adopt a seemingly simplest "landlord mode", that is, first signed an agreement with the property owner of ShoppingMall, in accordance with the first three years free, after a certain percentage of revenue sharing, to obtain a piece of the roof for more than 10 years of the use of the right to plant boxes as a unit, a small piece of the roof located in the unit.

"This model avoids the policy risks that plagued us before, and for the property owner, the existence of the sky vegetable garden can undoubtedly also bring a group of customers with considerable consumption power." Zhu Shengxuan thought about it for a while, and such a model is most satisfactory to him.

However, many team members do not agree with him, "This model is too simple, if others want to imitate is simply too easy!" These questions became Zhu Shengxuan's routine, but he still seems calm. He admitted that as an agricultural project that does not make much money, its attraction for capital is obviously limited.

Even if someone wants to get involved, such as V-BOX planting boxes, such as the initial R & D investment costs are undoubtedly a barrier. But aside from all this, on the implementation of the sky garden project alone, Zhu Shengxuan does not think it is a bad thing to be imitated, "when the roof of the city building are covered with sky garden, people talk about this thing will remember that the original is Zhu Shengxuan to do up, this is not very good.

In this way, in March this year, located in Shanghai Qibao CapitaLand shopping center roof of the sky vegetable garden officially opened, consumers only need to pay a monthly rent of 50 yuan, will be able to get a V-BOX planting box of vegetable plots, vegetable seedlings and daily maintenance, there will be a professional staff to provide. The market's response quickly confirmed the value of the program, and so far, more than 600 planting boxes have been rented out on the rooftop of Qibao Cade.

The beautiful combination of dream and reality makes Zhu Shengxuan look excited, and he said that with five more similar rooftops, the whole project will be profitable. "Remember to help us come together to look for roofs, and when you find the right one, I'll send you 4 planting boxes!" He said to the author as he was saying goodbye at the end of the interview. He hopes to bring more sky vegetable gardens to fulfill more urban gardening dreams.

Expansion: modern agricultural entrepreneurship story

"Not to be a boss as a farmer" is a lot of people think it is incredible, but the villagers of Yantai Laizhou City, Zhuqiao Township, Wang Jingbo is righteous. Twenty years, Wang Jingbo transformed the barren ridge into a modern agricultural estate, while he used the base even farmers, farmers hanging enterprises in the form of industrial organization, the promotion of green planting and breeding, the establishment of cooperatives, the implementation of the order of agriculture, the implementation of green pollution-free brand, in their own rich at the same time, but also drove hundreds of farmers to get rich, the local farmers affectionately referred to him as the "chairman of the farmers! "

This is the first time I've ever seen a farmer's license.

In 1994, Wang Jingbo "abandoned business from agriculture", give up the identity of the textile factory owner began to focus on agricultural industrialization and the development of the wilderness, that year began planting poplar, in 1997, in Laizhou City, Zhuqiao Town, by the village of the East Luangya Ridge to start pig farms, the formation of the Luangya Ridge in 1998, the establishment of the farm in 2007, the formation of a The company's main goal is to provide the best quality products and services to the public, and to provide the best quality products and services to the public.

Recalling the time, Wang Jingbo said that although the weaving factory was very profitable at that time, he was more optimistic about agriculture. "It feels that the textile industry is difficult to have a big development." Wang Jingbo said that the textile industry was also brewing changes, he felt that the future is not clear. At that crossroads, by the village committee of the village to find him, said the village has 150 acres of wasteland no one package, looking for his help, willing to contract to him at a price of 40 yuan per acre, as a contribution to the village. Atmospheric Wang Jingbo contracted to 100 yuan an acre, began to try to plant trees, began to professional farmers transition.

Gnashing and enduring farm work

Wheat harvest season, Wang Jingbo although most of the land planted fruit trees, but Wang Jingbo's farm is also a busy machine roar. "Too much work, it is too busy," said Wang Jingbo, now the manor hired more than 30 farmers from neighboring villages, working 8 hours a day per hour wage is 10 yuan, but in the busy time manpower is still stretched to the limit.

"Doing farm work, do not bite the bullet and endure the dry can not." In the ten years as a farmer, Wang Jingbo how much effort, how much suffering, how much frustration others can not understand.

Wang Jingbo began planting poplar trees, but because of the barren land, water and fertilizer can not keep up, 3 years lost more than 10,000 yuan. Then he tried to raise pigs, planting ginger, fruit trees, also experienced a lot of frustration. Wang Jingbo said, other difficulties are good to say, the farm stalls, the need for a certain amount of liquidity, this problem is the most torturous, and engaged in agriculture at that time to apply for bank loans is particularly difficult, he often rely on the cheap sale of agricultural products to tide over the financial difficulties.

Nowadays, Wang Jingbo has built more than 20 water wells around the farm, and built a water irrigation network, biogas tanks, and cold storage, which makes the road wider and wider.

"Hold together" good money

From 2003, Wang Jingbo in Zhuqiao town small Guojia village, by the village, the village, Jiaojia village, Zuoyang village, small Jiaojia village, as well as the town of Xiyu Wang Jia village, the village, the Feng village and other 16 villages to transfer the land so far ** ** counted more than 2700 acres, involving the village, the village of the village of the village of the village of the village of the village of the village. ** Counting more than 2700 acres, involving 600 households.

"Agricultural industrialization is the general trend." Wang Jingbo said, the state is introducing policies to support the development of family farms, rural land intensive management, industrialization is the inevitable road.

Luangya Ling agro-ecological park existing employees 516 people, registered capital of 2 million yuan, fixed assets of 50 million yuan, of which the capital into the shares of 16 employees, the land into the shares of 160 employees. The cake is bigger and more efficient, Wang Jingbo increased the land rent from the initial agreement of 100 yuan to more than 300 yuan.

At the same time, the eco-park is responsible for the cooperative vegetables, fruit planting and livestock breeding and processing of agricultural by-products, preservation and other full management, radiation driven by the neighboring villages of nearly 10,000 farmers, free of charge to provide farmers with technical guidance and industrial development planning, to guide the farmers to continue to make a fortune, to win the local government at all levels and the functional departments of the local government and the majority of the community and the farmers' good reputation.

Next, in the planning of Wang Jingbo, to create a breeding, biogas fermentation, food, fruit, cold storage as one of the "agricultural factory", is his dream and has been struggling for the goal.

With the dream, each of us has the courage to struggle. Entrepreneurship for many people is a kind of courage and a challenge, each of us to play their own ingenuity, success faster.