how to do community group buying? First of all, we need to master these two ideas:

1. Do a good job of matching products-sell some products at zero profit through the background selection of supply chain to drive high-profit products.

2. Combination of online and offline-take online products as giveaways, and promote the products of offline stores to enter the platform for sale.

the most important thing is that the community group buying platform should have a set of product marketing and social interaction programs during its operation. Below I will talk about how the community group buying platform chooses products to sell products; You should grasp three methods:

First of all, what products to buy and how to sell them

Idea 1: Products should be sold together with high-profit products and low-profit products. Users don't know the purchase price of products, so as to sell some products at zero profit through backstage selection in the supply chain, so as to drive high-profit products. For products with high repurchase, they can be packaged and sold, and platform products can be made into prepaid cards, which will make users feel low prices.

Idea 2: Combine online and offline, reach cooperation with offline merchants by using the super-profitable product source of community group buying platform, take online products as gifts, and promote the products of offline physical stores to enter the platform for sale, so as to obtain profits from physical stores.

Idea 3: Purchase local service products and virtual products to be sold together with online physical products in the community group buying platform: local service products include bath center, KTV, ear picking, hotel card coupons, buffet, etc., and virtual products include movie tickets and scenic spot tickets. These products are characterized by relatively low marginal cost and are suitable for bulk purchase

Idea 4: Community group buying platforms regularly carry out some membership activities, such as svip Day.