Many editors don't know how to write a soft article. First of all, we need to know what a soft article is. The reason why a soft article is called a soft article is that it is a soft word, like a needle hidden in a cotton wool, which keeps the enemy invisible and allows users to unconsciously receive the advertising information in the article. Friends who have read the Romance of the Three Kingdoms don't know if they remember Chen Lin's denunciation of thieves. Cao Cao once commented that this article was worth 111,111 troops. In those days, Mr. Lu Xun also abandoned medicine and said that he wanted to serve his country with a pen as a knife. It can be seen that the role of words is very great. In today's mobile Internet, a good soft article may bring you millions of values! ☆ Click on the link to consult and modify the after-sales package ☆ If you have a small partner who needs to write all kinds of product copywriting \ marketing soft articles \ WeChat official account tweets \ planting grass copywriting \ original articles, please consult customer service WeChat: rwdxmm how to write soft articles? You can use four writing skills to attract people. First, the attractive title The first step in writing a soft article is to establish a creative, novel and attractive title. The title is the text that the reader sees for the first time and should be carefully considered. How to write soft articles to attract readers? Because the title of a soft article is a word that captures the reader's first impression, such as "mysterious Nicholas", this title can easily remind readers of Nicholas's mystery. It can be seen that whether the title is novel or not is the key to the success of soft writing. At present, the following points should be noted in writing soft titles: (1) The title should not be too long. The title should not be too long. Generally, the title should be about 12-15 words. Don't make the title too long. Readers will not only be difficult to remember, but will be bored. For example, the title "I took my wife back to my parents' home in a wuling glory minivan on the National Day on October 1, 2116" is too long! Remember not to just remember the specified numbers and forget the connotation of the title itself. A good title must be precise and short. ☆ Click on the link, you can consult and modify the after-sales package ☆ If you have a small partner who needs to write all kinds of product copywriting \ marketing soft articles \ WeChat official account tweets \ grass copywriting \ original articles, you can consult the customer service WeChat: rwdxmm(2) When writing the title in combination with the current hot events and topics, combine the current hot events and topics appropriately, and when netizens are searching for these related topics and information, the articles may be ranked in the search. Not only can users browse the information they want, but it will also increase the traffic of the website. When writing a title, properly combining current hot topics and events will make your article receive unexpected results. Remember to grasp the degree. When writing a title combining hot events and topics, it should be consistent with the content, otherwise it will become a "title party". (3) The so-called pain points of users are the dissatisfaction, indignation and sadness in the hearts of netizens. There is a method called pain point marketing in marketing. Pain point marketing refers to whether consumers have reached their expectations in the process of experiencing products or services, thus causing a psychological gap, which eventually forms a negative emotional explosion in consumers' mental model and makes consumers feel pain. Why poke the pain points of users in marketing? Because as long as you poke the pain point of the user, it will make the user's heart ripple, let the user feel the same, and better attract users to click. To put it simply, just like an obese girl, her eyes will light up when she sees any information about losing weight, and she can't help but click to have a look. It can be seen that the skill of using electricity when writing headlines is particularly easy to succeed. ☆ Click on the link, you can consult and modify the after-sales package ☆ If you have a small partner who needs to write all kinds of product copywriting \ marketing soft articles \ WeChat official account tweets \ grass copywriting \ original articles, you can consult the customer service WeChat: rwdxmm(4) Clever use of the question/rhetorical sentence to "sell off" the title, which can arouse readers' curiosity, make people recall and stimulate their reading desire. It is a common practice to set up county thoughts in combination with network hotspots. For example, how to pronounce the word "Sui"? Ju？ Sun？ It's all wrong, it's sui! After this advertisement was published, it immediately caused a heated discussion. As a means of publicity, advertising can appear in a suspense way. This novel advertisement may deepen the knowledge and understanding of the word "Ju" and may be beneficial to marketing. However, such a "suspense advertisement" is still worthy of a "doubt". The title is set in suspense at the beginning, which will inevitably stimulate the desire to read, so as to click in. In its title, we should consider the user's habits as much as possible. Second, keep up with current affairs and popular topics When writing soft articles, if you want to get closer to netizens, you should keep up with current affairs and popular topics and use current affairs to attract readers' reading. Since netizens spoofed "duang", "duang" has existed in major websites and newspaper media, and the search volume of search engines has increased immediately, so whoever catches the hot spot of current affairs first will succeed. As the name implies, current events are the most timely, fresh and popular news. For example, "