20 17 is called the first year of "new retail" by the industry. Within a year, various experiments of "new retail" are gradually breaking the boundaries between online and offline in order to provide consumers with a better consumption experience.
Significant achievements have been made in upgrading consumption such as catering, accommodation, travel, shopping, tourism and entertainment. You can ride a bicycle by scanning the code on your mobile phone, come to a modern shopping center, enter the code at the gate of the cinema, and take out the reserved movie tickets yourself. After watching the movie, you can order food on your mobile phone and scan the code to pay the bill yourself. If you are going to other places, you can also book hotels and homestays through your mobile phone ... "New consumption" has become the normal state of people's lives.
Liu Hui, Dean of JD.COM Data Research Institute, used the data of JD.COM users in this year's "Double Eleven" to interpret the following consumption upgrading trends: from "hoarding goods" to "picking good goods"-consumers will pay attention to price, but pay more attention to brand quality; From "life" to "enjoyment"-international brands and high-end products that improve quality are favored; Rural consumers also present a huge demand for consumption upgrading.
Tourism consumption is also one of the highlights of this year's consumer market. According to the report released on June 5438+ 10, quality tour and depth tour have become the common trend of China consumers' outbound and domestic tours. The focus of outbound tourists is gradually shifting from the popular attractions and famous shopping centers in the "staple food" to some relatively small attractions and local shopping places, so as to experience the local customs as deeply as possible.