1. Purpose of the activity

Through the publicity before and on the day of 6.1×××× Father's Day, we will give warm reminders and gifts to customers who have dined, and provide customers with other over-value services, so as to move customers and increase their emotional attention to our spicy lotus club, and constantly focus on spicy wind, thereby improving our turnover, customers' turn-around rate and loyalty to our brand of spicy lotus club.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

is an act of completing our brand strategy.

second, activity time: June, 2115-××

third, activity place: Spicy Wind Furong Club

fourth, activity content

1. Customers who come to our store for dinner on Father's Day can call their father free of charge, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.

3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits: (1) Take a photo for free; (2), send a shadow box; (3) Send 13 special dishes to commemorate Father's Day; (4) Send a gift (tie, etc.).

4. If you invite your father to dinner, you can enjoy the above discount and 8.8% discount on the whole order;

5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for less than 11 people. Restaurant Father's Day activity planning scheme-planning book Restaurant Father's Day activity planning scheme-planning book. (The father's birthday must be based on the date on the second-generation ID card, he has reached the legal age of marriage for more than one year, and has taken photos with his children)

V. Publicity and atmosphere creation

(1) Foreign advertising

1. Two print media advertisements;

2. The second issue of TV advertisement;

3. Online advertising;

4. Advertisements for high-grade buildings

(2). Mass sending of short messages.

SMS content: 6.15 Father's Day is coming, and all staff of Spicy Wind wish your father or you health and happiness as a father! The father whose birthday is on June 5th can enjoy a free family package! There are more surprises! Telephone number for ordering food:

(3) Through the arrangement of various advertisements (pictures and words) in different locations inside and outside the store, we will carry out all-round and three-dimensional publicity to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:

1. Water sign outside the store to remind customers for the first time;

2. In-store advertising and atmosphere creation:

(1), 3 X display stands;

(2) 31 spray-painted pictures;

(3) Special Father's Day menu;

(4) Free Father's Day family package;

(5) Soft writing on the table (from Children's Day on June 1st to Father's Day on June 5th); (6) Background music: Chen Hong's "Go home often", and Cui Jinghao and Liu Hegang's two versions of "Father" are played circularly;

(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardships and difficulties of being a father, which is not easy to pave the way for the later touching!

3. On-the-spot interaction:

(1). Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then;

(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)

VI. Precautions

1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are not enough, they will not be able to have feelings with customers, and it will be difficult to touch customers.

2. All staff should be trained on the contents of Father's Day activities to get familiar with them.

3. Father's Day promotions cannot be enjoyed at the same time as other promotions.

fathers who come to our store for their birthdays on Father's Day must make an appointment in advance.

5. When the father who celebrated his birthday in our store or invited his father to dinner in our store, he should organize the management to say a greeting for his father.