75 Tips for Successful Exhibiting
Is the show you choose to attend giving you the highest return? You need to ask the following questions before you make your decision.
Planning - Start planning and researching 18-24 months before the show:
1. Will the show meet our market expansion needs?
2. Is the date of the show suitable?
3. Is there any other exhibition held in the same period?
4. Is the exhibition location convenient?
5. How many attendees are from the target market?
6. How many attendees are from our primary service area?
7. How does the organizer promote the show?
8. What is the past performance of the exhibition?
9. Who are the competitors?
10. Does the organizer provide contact information of past exhibitors?
11. Has anyone in the company attended the show before?
12. How much can we invest in the show?
13. What kind of assistance does the show organization provide for exhibitors' promotion?
14. Can the organizer provide guarantee for the professionalism of visiting buyers?
15. How much do we expect to get from exhibiting? Exhibiting program starts to plan 9-12 months before the exhibition
16. Can the exhibition serve our current marketing strategy? Our needs are:
To improve existing products and services in existing markets?
Introduce new products or services to existing markets?
Pitch existing products or services to new markets?
Launch new products or services into new markets?
Enhancing the company's image in existing markets?
Pitching the company to new markets?
17. What products need to be exhibited?
18, in this exhibition who is our target audience?
19. What is the purpose of the exhibition?
20. Do we have a written exhibition plan?
21. Has the exhibition budget been determined?
22. Has our booth been confirmed?
23, the deposit necessary deposit has been paid?
24. What kind of booth design meets our requirements?
25. Can we use existing displays?
26. Do we need new displays?
27. Do we need new posters?
28. What exhibition services do we need to book?
Fascia board
Electrical
Carpets
Audio-visual equipment
Water supply and drainage
Booth cleaning service
Planting
Telephones
Computers
Printers
Waste baskets
Furniture
29, Are security services necessary?
30. Is the installation and dismantling of the booth arranged?
31. How to arrange freight?
32. What do I need to know about my local union's terms?
33. Insurance arrangements
34. Do you have a toolbox?
35. Have you booked hotel services?
36. Note the deadline for booth payment
37. Do I need to provide a booth credit card transaction method?
38, need a business license?
39, the guide card has been designed and printed? Promotion plans are made 6-8 months in advance
40. How does pre-show promotion work
Personal invitations (including introductions and RSVPs)
Advertisements (trade publications, local media)
Direct mail advertisements
Telephone promotions
PR
41. Is our booth number included in the pre-show promotional materials? Do we need to print additional flyers, catalogs and price lists?
43. Are printed materials ready?
44. Is there a plan for other PR activities?
45. Have we finalized and mailed out the terms of our exhibition guidelines?
46. What kind of giveaways would work better?
47. What kind of on-site promotions will we organize?
Airport ads/outdoor billboards
Hotel TV ads
Transportation ads
Daily ads for the show
Hotel room promotions
Catalog ads for the show
48, Are we going to organize a contest for visitors?
49. Do our contests and giveaways comply with local regulations?
50. How many tickets to book?
51. Is the welcome ceremony ready?
52. How many staff will be needed at the booth?
53. Who is the best person to represent the company?
54. Is the booth manager assigned?
55. Is the training of the exhibitors ready?
56, set the time of the pre-show meeting?
57、 Exhibitor ......
What you need to prepare to participate in the exhibition
Before each exhibition, we should have a preparatory meeting to summarize the current exhibitors, varieties, and the corresponding exhibition equipment, and in a timely manner by the people to the factories to collect new and distinctive samples, do a good job of tracking the implementation of the offer, the collation of work; combined with the varieties of guests ordered in the past two years to organize the popularity of the species, series of exhibits, in accordance with the different booths neatly boxed. In line with the principle of "more rather than less", prepare more samples, even if there is no place to display them, in case there are guests who ask for them, we can provide them in time. Prepare color samples, pattern samples, fabric samples, factory quotations, shipping bills and other details, personal exhibitors related stationery, such as calculators, rulers, negotiation notes, etc.; the relevant exhibition tools should also be organized in a timely manner, such as the lack of immediate purchase, so as not to be insufficient to use. If you have time and space, you should do a preview first! If the time and conditions permit, according to the market and trends in independent development of some new fabrics or new design varieties.
What information do I need to prepare for the exhibition?
The main purpose of going to the exhibition is to show your company's products to attract buyers! Not for the local market, is for the national market.
So:
1. Prepared company products, show!
2. Prepare publicity color pages, site distribution
3. Prepare the site business cards, have done the exchange
Success. Prepare business elites on-site negotiation
5. Prepare contract samples!
What should I pay attention to when I participate in the exhibition?
Participate in the exhibition in fact a lot of details to pay attention to, to be reasonable arrangements, in order to be able to play the biggest role in participating in the exhibition. For example, the schedule and personnel arrangements, staff accommodation and specific work arrangements should be done. Especially staff arrangements, you have to arrange which people are responsible for customer reception, which should be for other staff accommodation arrangements, has been the exhibition during the brand planning and so on.
Participating in exhibitions to enhance corporate awareness, publicize and promote new products has become an important part of the business strategy. How to effectively make full use of the exhibition, let the exhibition become the best sales and marketing tool for modern enterprises, and realize the long-term business objectives of enterprises, is the core issue that many enterprises are concerned about. In our practice of exhibition, I summarize the following aspects of enterprise exhibition should pay attention to matters to improve the effect of enterprise exhibition:
1, during the exhibition, in addition to discussing business with customers, should adhere to the standing exhibition. Because sitting in the booth during the exhibition, to buyers and professional audience left the impression that they do not want to be disturbed. After the buyers and professional audience produce this impression, they will feel that you do not pay enough attention to potential customers and enthusiasm. Therefore, it will affect their choice of enterprise products and related services.
2, exhibitors in the limited booth space, should not read books and newspapers. You should fully grasp the opportunity to attract the attention of the other side of the enterprise and products, to attract buyers and professional audience to stop, the enterprise and products to consult, full of energy to answer the questions, to enhance their confidence. If you are reading newspapers or magazines, the opportunity is therefore lost from the side.
3, the exhibition should put an end to the phenomenon of casual eating and drinking. Because, this kind of vulgarity, slovenliness and the performance of things will make all the potential customers of the exhibitors to produce a very poor impression, and then affect their assessment of the exhibitors' corporate culture, management level, staff quality, product quality, resulting in distrust of the enterprise and products.
4. Attention and discovery of each potential customer is an important goal of exhibitors. Every effort should be made to avoid slowing down the behavior of potential customers, even for a few seconds. Obviously, who do not like the feeling of being slow. If you are busy at work, say hello to the customer or ask him to join your conversation. If you are talking to your exhibiting partner or the person in the next booth, feel free to stop immediately.
5. During the exhibition, pay attention to the way and time of the cell phone. Inappropriate phone calls, every minute will correspondingly reduce the time to communicate with potential customers. Thus, it directly affects the business objectives of enterprises at the exhibition. At the exhibition, even if you can only find a good potential customer, it is also a success. And improperly playing the cell phone, often may make you lose touch with the customer.
6, the exhibition to pay attention to the appropriate way to send information. First of all, the cost of publicity materials is not expensive, not to mention that companies are not happy to lose the costly publicity materials in the sea of people for nothing. How can we send the valuable information to the potential customers who really need it? Mailing is a good way. At the show, you can tell the potential customer that you do not want him to bring too many promotional materials, which will add to his travel burden. After the show, you will send him the materials he requested. Doing so exhibitors can be a one-two punch: both show the professionalism of the exhibitors; at the same time, you can use the letter to follow up the method, deepen the impression; there are also good reasons to do a series of phone or EMAIL tracking.
7, uniform clothing, dress to be decent and generous, shall not wear inappropriate clothing exhibitors, in addition to pay attention to personal qualities, shall not be loud jokes and jokes, the customer to be courteous, shall not have spit, digging nose, scratching the head, littering and other unseemly behavior, because outside you represent not only your own personal, but also the entire company's image!
How to prepare for participating in foreign exhibitions
The first step: the preparation before the exhibition
1, apply for a booth
Domestic exhibitions, because of the good communication, there is no need to say too much, and here is still saying that some of the programs of foreign exhibitions
A. First of all, first of all, go to the exhibition's web page, to understand some of the details, to find the exhibition you want to participate in, and carefully look at the need for What file application, etc.
B, the offer, whether it is acceptable, generally they will report several prices, such as how much a square foot of one side of the opening, how much a square foot of two sides of the opening.
The Frankfurt exhibition we attended is not report the price of the standard booth, reported are bare ground, as for what kind of wall panels, lights, lintels and so on you want is in a kind of special order these things on the page. General exhibition companies will have a policy, in a few a specified date before the order, there will be a certain discount can save some money.
C, choose the booth, the location of the choice is too important, but new exhibitors are difficult to get a good location, generally they give you what position you are what position, this time you can be a guest in this country to help you book, in this case, get the location of the position is certainly better than yours.
D, booth location confirmation, the general exhibition company will give you a file to confirm the location of your booth
E, booth invoices, generally as soon as possible to let the exhibition company to pass to you, and inform you of the invoice number, there is an invoice number in order to apply for invitations
F, the application for invitations: invitations need to provide the name of the applicant's company, the name of the English language (if the exhibition company's Chinese office to apply for, then), the invitation will be sent to the applicant. Exhibition company's China office to apply for, then at the same time need to provide Chinese), gender, passport number or ID number, date of birth, issued passport area, passport issue date, passport expiry date, visa date, position, etc., most of the applications are now online, so it is very convenient if the Chinese office to deal with the invitation letter, generally two days to the hand, and about a week abroad. One week After applying online, there is generally a system of an automatic receipt, you can check the progress online at any time. If the applicant exceeds the conceded limit, generally 18 square limit is 4 people apply for free, if further increase, we have to pay, but not with the identity of the exhibitors, but the identity of the audience. The identity of the audience and the identity of the audience, the difference is that the exhibitors can go in to the exhibition, the exhibition period can be an hour earlier than the audience into the pavilion and the audience can not.
The cost of the extra person application should be paid as soon as possible, after the payment they will give the processing, usually within two days of receiving the payment to give you finish. Invitation culvert earlier to hand is better, in case of error can have time to change, and you can apply for a visa a little earlier. So don't be careless, if you don't get it right, you'll be screwed up
This year, I almost made this mistake, because the invitation letter arrived too late, and it was just that time when there were a lot of people applying to the German Embassy, so I almost couldn't catch up, which I'll mention below
G. Payment for the booth, the rule of the exhibition is that you can put down a part of the deposit, and then finish it within two weeks before the exhibition. The rest will be paid within two weeks before the exhibition. If some companies can not remit foreign exchange, you can let the local guests to help you advance payment, deducted from the payment, so more convenient. Or you can also contact the samples sold to the guests at that time to offset the cost of the booth. Feel that this will be better, one is to strengthen the cooperation between you and the customer, the relationship is more into a layer. The second is to deal with your samples in advance, you do not have to headache in the exhibition to sell not finished exhibits Of course, in fact, the end of the exhibition there will be a lot of viewers to buy cheap, but it does not feel good, as if the feeling of stalls, damaging the company's image.
I usually contact the customer beforehand, our samples are divided into three categories, the first category is not for sale, is a minority, we bring back, the second category can be sold to the guests, the list to the customer, the last day of the afternoon of the withdrawal of the exhibition, so that the customer to count, and sign the list to confirm, and write the date. The third category is not for sale, is given to the guests to do samples, these words, go to the guests booth and guests to say hello, say when to send over, what model, how many quantities. This will be mentioned below.
The second step: the implementation of the exhibition:
The work is divided into categories, everyone is responsible for their own
A, to visit the booth of the old customers: generally who's who of the customers let who to go to talk to, be sure to make a good appointment beforehand, because the customers are very busy, they will be very busy, the exhibition of every minute is money and opportunity.
a. Beforehand, be sure to do a good job of talking about the content of the preparation, one by one to write out, and the customer talk can be taken out, look at the talk, so that you will not miss any point, the guests will also like your way of doing things, very serious, very ......
What to do before participating in the exhibition preparatory work
1, the exhibition before the exhibition to fully understand the situation of the exhibition company According to the exhibition to make the appropriate preparations, if we set the product for the European market, then you certainly need to know the European market, the proportion of the source of the proportion of the European market, you have to determine what kind of exhibition to participate in. 2, clear exhibition purpose
3, before the exhibition to send out some invitations, inviting old customers to visit the booth and negotiate Every exhibitor will do so, because participating in the exhibition is a relatively big move for an enterprise, so big movement must tell customers, including the development of your business, product development, each of your R & D direction, new products, etc., to let their customers To keep their customers informed of these moves. On the other hand, you participate in the exhibition is like a performer, there should be enough audience to support the show, in the exhibition of your acquaintances must be further to discuss the deeper level of cooperation.
4, prepare samples to attract customers First of all, we have to have a careful arrangement of products, if there are similar goods in the exhibition. How can buyers look at your products in similar products? To do this is very difficult, we prepare samples to be very careful, to be carefully selected, generally to choose a more representative of the product, which is the most selling point of the product, the most representative.
What should be done before attending the exhibition to prepare, what should be done in the exhibition, what should be done after the exhibition?
First, early and sufficient preparation before the meeting 1, clear exhibition objectives. The development of exhibitors' goals should be in line with the overall marketing strategy of the enterprise, should be quantifiable. Harbin decoration design company in general, the enterprise exhibitors will mainly have the following goals: new product promotion; rapport with customers, maintain contact with old customers; contact more potential customers and industry professionals, to recognize the strength of the strong buyers; corporate image publicity, product brand enhancement; collection of market information, field research; to find a new market marketing ideas. The goal of each exhibition will not be a single enterprise, according to the actual situation of each will have some focus. Clearly exhibitors target is the key to the success of exhibition marketing aiming at the sky is always higher than aiming at the treetops to shoot, after the work are around the target. 2, the establishment of exhibitors organization. The exhibition with the short five organs are complete. Because the exhibition has more than one goal, the function is not pure, so in order to better cope with the establishment of a temporary organization, unified arrangements, a clear division of labor. In the selection of exhibitors to select professional, dedicated, experienced staff. 3, the necessary training. After the division of labor is clear, we should carry out unified pre-service training: the purpose of the exhibition, hope to obtain the harvest and information, according to the post and the task of explaining the simple duties, so that the exhibitors have a clear purpose, and the relevant business content of a unified external caliber; such as the author in an exhibition of exhibitors wishing to learn about the characteristics of the new products they launched from two staff members to obtain the two different marketing selling points. 4, external Convey information. Make full use of the company's own resources and channels as well as the resources and channels provided by the organizer before the exhibition to pass the company's exhibition information to the target audience. Exhibitors can also make use of the channels and resources provided by the organizer to submit press releases about the company's participation to the organizer and send them to the relevant media; advertise on the organizer's website, show newsletter or tickets to introduce the company's profile, booth area, location and products to be displayed; personalize the e-tickets provided by the organizer and send them to potential visitors; recommend their potential visitors to pre-register at the show website so that they can quickly enter the exhibition and visit the show. Register on the exhibition website for quick admission to visit and negotiate; book the advertising space on the exhibition site before the exhibition, and utilize the eye-catching billboards at the entrance of the exhibition site to attract more audiences to visit and negotiate in the company's booth. 5, design and produce the exhibition booth. Exhibition booth is the exhibition of the company's headquarters, technology centers, R & D centers and product application centers, as well as production workshops, etc., so with the company's own image, temperament, VI system coincides with the premise, but also give full consideration to the functional areas of the booth, so as to use the most beautiful image, the most reasonable functional areas, the most comfortable environment to meet the customer. Second, will go all out before the show March work, show three days work. Exhibition exhibition, the most critical is placed on the word exhibition. Booth, booth is an important part of the enterprise to customers to show their image. Reasonable and skillful display of products, layout of the environment can be silent to customers to convey the company's technical capabilities, product image and service standards. 1, in the choice of products on display, the first thing to consider new products, exhibitions are the best opportunity to publicize the introduction of new products. New products are usually placed in the most conspicuous position in the booth, and the use of a variety of technical means to show and emphasize its innovation. Secondly, we should consider choosing some better quality, representative and competitive commodities in the market.2. After selecting the exhibits, we should do a good job in designing the booth. According to the experience, the lighting can effectively increase the recognition of exhibits by 30%~50%. In addition, choose a small number of large display pictures to create a strong visual effect. It is important to start placing pictures above the line of sight and to use bold and eye-catching colors, avoiding neutral colors that blend easily into the background, so that the booth will stand out from a distance. In addition, while exhibitors rely on large-scale venue exhibits in the traditional way, they must highlight innovative designs to attract visitors. Dynamic exhibits are more eye-catching than static ones. If your product or service itself cannot be demonstrated live, you should try to create other forms of dynamic effects for the booth (e.g. use of lighting, audio-visual effects, or rotating signage and displays). In order to attract more eyeballs, exhibitors can utilize sound and light pictures, images and other more various means of expression to display their products.3. Management during the exhibition. The three-day exhibition agenda should be arranged full and compact. To carry out the necessary morning meeting and evening meeting. Morning meeting on the unity of the day's goals, mutual incentives, cheer each other up, drum up the spirit; evening meeting to summarize the day's problems, sharing, focusing on answering and resolving difficult questions, summarizing and organizing the day's customer data and information. Third, after the meeting to effectively follow up to participate in ......
What preparations should be made to participate in the exhibition
List 1: Before the exhibition - domestic - contact foreign trade and economic institutions 1, consult and understand the current local economic situation and the detailed background of the exhibition 2, whether the exhibition is an official organization of the pavilion exhibitors? 3. What services can the organization provide for this exhibition and who is the contact person of the official organization in the participating country? --Contact the organizer of the exhibition 4. Start to learn about the exhibition and contact the organizer 12-18 months before the exhibition 5. Try to get a good booth 6. Book interpreters in advance if necessary 7. Book accommodation 8. Do you need to arrange advertisements? --Make a plan for the show 9. Confirm specific and general objectives a. Is there on-site sales? What is the scale? What is the estimated increase in sales in the year following the show? b. Choice of agent/distribution c. Others 10. Prepare a budget -- look at the criteria 11. Confirm that your products meet the safety and quality standards of the exhibiting country. 12, it is best to pass the test certification of some famous registered certification organizations. --Other 13, contact a domestic or exhibitor country bank that can settle bilaterally, and prepare fund transfer, L/C, etc. 14, according to the exhibition or your target customer group to prepare English, *** or French product brochures, contact freight forwarders. --List 2: Before the exhibition - exhibiting country 1, exchange some currency of the exhibiting country for a few days of expenses - although the use of credit cards is becoming more and more popular, but many occasions still need to pay in cash. 2、Call your booth assistant (meaning hired local staff) to agree to meet at the booth the day before the show for brief instructions. 3、Familiarize yourself with the topography of the exhibition site and confirm the location of your booth. Familiarize yourself with the location of the freight forwarder's office, the customs office, and the important exhibition offices (such as the press office and the information desk); find out about the situation of the local craftsmen (electricians, carpenters, etc.); and find out the location of the post office, banks, restaurants, parking lots, and restrooms. 4, on behalf of the delivery of goods must be in the booth site, open the packaging to confirm that there is no loss and damage to the product, if necessary, you can also determine with the freight forwarder after the end of the exhibition return matters. Check the water, electricity, communication and ventilation status of the booth; set up the exhibits and make sure all the exhibits are functioning normally. If necessary, you can set up some decorations in the booth, such as flowers, posters, pictures, lights, audio-visuals and so on. 5、Check all the items to be used in the exhibition: such as pens, notepads, contract forms and other office equipment, brochures, business cards, chairs, tables and so on. 6、Meet with the booth assistant to briefly introduce all the exhibits and set up the work during the exhibition. 7、Work arrangement and division of labor during the exhibition: information collection, booth service, logistics and liaison, publicity and promotion, and so on. --During the exhibition 1、Arrive at the booth 1 hour before the exhibition starts (usually the exhibition starts at 9:00, so you'd better arrive at 8:00). 2、Check all the items in the booth. 3、Re-emphasize the exhibits and some key notes of the show to the booth assistants and arrange the time for them to leave the booth. Listen to the assistant's views on the market opportunities in the Middle East. Have lunch with potential buyers, agents/distributors, and regular customers (or make an appointment with them to have lunch) and exchange information about products and markets with them. At the end of the day, summarize the day's work with your booth assistant and collect all your belongings when you leave in the evening. Be careful not to leave the booth before the official end of the show (usually 6:00PM). Typically the busiest times of the day are 100:00AM - noon and 1:00PM - 5:00PM. you can walk around the show and get a feel for the competition. Place product brochures in the press center and ask if unique products can be released at the daily press releases. -Checklist 4: Cultural Differences Avoid using slang when communicating with non-native English speakers, speak slowly, don't raise your voice too high, don't call them by their names, don't eat lunch at your booth, and keep your booth clean and tidy at all times. Take care of organizing and storing buyer inquiry forms and keep them in a safe place. Dress appropriately and remember to wear a comfortable pair of shoes otherwise your feet may not be able to take it. Always have staff at the booth and never leave before the end of the show. 4. Negotiation of quotes, delivery dates -- Checklist 5: The last day of the convention Arrange a free time to wander around the show hall and distribute the remaining samples and promotional materials. Pay all bills such as: booth contractors, translators, customs, freight forwarders, utilities, communications, office furniture rental, cleaning, insurance, etc. ......
What to pay attention to when exhibiting at a trade show
Enterprises participating in trade shows have now become a direct and fast channel to get customers, so how to participate in a trade show? How to make full use of the 3-4 days of exhibition time, in order to maximize the benefits? The following combines my experience, introduces a few points to participate in the exhibition skills and precautions to you:
A study of the customer's psychology; the second is to do a good job of people, time, place, things, money, preparation; the third is the formation; the fourth is to look for potential customers; the fifth is the product introduction skills; the sixth is to improve the recognition of the exhibits appropriate degree as well as after the meeting to follow up, and so on.
First, the study of exhibitors will be customer psychology
What kind of people are real customers, how do you recognize from the flow of people which is to visit the flowers, which is to look for suppliers? Very simple, according to my experience, observation of the look can be, if you look at your products not more than five seconds on the flash, then directly give up, which stared at a very serious look at what may be potential customers, remember, only possible, the following also rely on the end of your further communication. If you communicate well, please remember to name card, the end of the exhibition must be followed up, if you contact, then congratulations, continue to contact, and so contact for a period of time, the customer will give you a small order to do, do the success of the future large orders will continue to flow --- This is the ideal state, in fact, these links to the elimination of the customer rate is very high, and some look obviously very hopeful, and finally but A quiet, and even get back most of the business cards are not in touch, this is a common thing --- do not be discouraged, the business which is so easy to do, stick to it, there will always be a harvest.
Secondly, we need to be prepared for the people, the time, the place, the things, the money and so on.
This is not much to say, take into account more in advance, preparedness, participation in domestic exhibitions to some good, to participate in foreign exhibitions to consider the more detailed.
Third, to organize.
What is this grouping for?
What is the purpose of this grouping? It's a multi-destination attack matching, which can be divided into several parts, for example, there are those who go to collect information - because in a trade show, almost all competitors and upstream and downstream of the industry will be present, so it's a very important opportunity for you to collect information about the whole industry. Another example: there are specialized in making friends, these friends sometimes will invite experts to speak, will invite officials to cut the ribbon and talk, there will be managers in the industry, there will be peers, there will be your upstream suppliers, your downstream, the media's friends, *** friends, so peers I want to make a few friends, I want to make a few friends of the same kind, as well as associations and so on, don't let go. You have to assign good people, each part to be attacked by who.
Fourth, find potential customers.
Who are your potential customers? You are ready to collect how much potential is the customer's information? Of course, you can't say the more the better, you have to set a target amount, so you can consider how many people to bring? How much information will you bring? At the site, you need to distinguish between potential customers and visitors. What questions do potential customers usually ask? How to deal with potential customers? Prepare information on the first is a large amount of everyone; the second is an important business card, to put away, otherwise a swarm of up, there is no, and it is too late to re-create, and so on the back of a few days of vendors to come, your business card is also no longer available, information is also no longer available, so you have to protect your resources.
Fifth, the product introduction.
Those who are interested in talking about talking, you think there is an opportunity to catch him, ask him to sit down and talk about it, then you have to give him complete information. On the potential customers you have to try to let him leave information, how to leave? To have seduction techniques, what does everyone like? For example, leave a business card, fill out the information, there is a chance to win a prize.
Sixth, expand brand awareness
This visibility, of course, reflected in your participation in this exhibition grade; in addition to the booth, and your personnel dress, your gift also has a relationship, to try to make others have an impression of your brand. Such as gifts he will not throw, will stay with. In the past, when the computer is red hot, many manufacturers to send the mouse, the package is above his Web site and a brief introduction to the company. Customers can't throw it away, so they can put it there and look at it every day. Giving away different things can increase brand awareness and publicity. Your people go out to participate in the exhibition, is a very good exercise, you can see a lot of knowledge, but really need to make up a good group.
Seventh, think big and earn it back.
After participating in the exhibition is very tired, so you have to find a good time and place to eat, which side of the toilet, where to live, all to play point. In addition, your contact network is how, who manages the transportation and all aspects of the arrangement should not be ignored, in short To be good at participating in the exhibition, even if the stalls do very beautiful, but all the other are very weak, did not play a multi-level cumulative, the next time it is not necessarily done well. Participating in an exhibition is time-consuming and ......
What do you need to prepare for an international exhibition?
Business card collection box: In the exhibitions held in China, we can almost always see a small box or a small box on the reception desk of each exhibitor, some of which are made of plexiglass, some of which are made of paper paste, and some of which are made of iron and so on. On the side of them, either written "please give business cards", or "business card collection box" and other words. This is the exhibitors in order to get more buyers contact information and must use a trick.
Power socket: There is often a small thing that is indispensable in the hidden place of the booth wall. It is the power outlet. Fans, lighting, video audio and other devices that require electrical energy need to be connected to the socket. Especially when exhibitors organize some singing and dancing activities for the display of the show, no outlet is the same as no power supply, everything is out of the question. From this, we can see that a power outlet is far from enough, you must bring a plug board, through the plug board can be divided into a number of sockets to meet your needs, of course, the power to follow the provisions of the exhibition, do not use sockets and plug boards haphazardly.
And here are some more items: US Dollar quotation
Company brochures and business cards, be sure to bring enough
Notebook, stapler, enough staples and pens,
Scissors, transparent tape, tape measure, etc., according to the characteristics of the product
Calculator, enough batteries
Camera, enough power
Bring some food to fill up your stomach
. Food for hunger
Umbrellas
For more information about the exhibition, you can enter the Asia Exhibition Information Network.