Generally, hand-painted POP posters are of this kind, which can be used for reference and have different contents.
How to design a pop poster? Layout design of POP poster
Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is made reasonably and vividly on the layout of a certain specification and size, and the layout design is reasonable to attract the attention of consumers, so as to achieve better sales purposes.
Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.
The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.
How to design vitamin e POP poster about pop
It is the abbreviation of English, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. Application of>& gt& gtPOP: POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is not competent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in product stores, and many of them operate synchronously with brand operators and manufacturers in terms of product organization structure, promotion plan and store style. However, in the use of POP, many still advocate different copywriting and provide different discount information. Some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.
POP hand-painted posters commonly used tools
To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:
1. colored pen: there are two kinds of pens, namely, open-angle pen and round-headed pen.
2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil.
Third, powder and crayons.
Fourth, pastel pen.
5. Colored pencils and sketch pencils.
Six, watercolor, poster color, round or flat marker.
Seven, brush, ink, color Dan.
Eight, pen knife, art knife, round knife, styling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue.
Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.
Xi。 Compass.
Twelve, needle pen.
Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.
14. Handbags and paper reels.
Combination factors of hand-painted POP posters
The combination factors of hand-painted POP posters can be roughly divided into the following categories:
I. Illustrations
(1) Theme Style
(2) Decorative style
(3) the overall question type
Second, the copy
(1) title
(2) Key tips
(3) content
How to write hand-drawn POP characters well
First, practice spelling and "draw bones".
Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.
Third, from top to bottom, from left to right, practice turning pens and joints.
Fourth, creative font practice.
5. Grid space allocation.
Sixth, font decoration.
Seven, reading.
Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional object
Seven, the use of computers and art.
In addition to hand-painted POP posters, computer-generated draft posters printed by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words.
Marketing of hand-painted popular posters
Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters should not only be beautifully written, but also be carefully shot, because it takes a lot of effort to make them.
I can only teach you, not give it to you. Will support you! Come on!