First, a good industry is difficult to make money
Traditional industries related to people's food, clothing, housing and transportation are all good industries, but the better the industry, the greater the competitive pressure.
The catering industry has a low threshold and a large market, and the number of newly opened stores is similar to that of closed stores every year.
many restaurants that have been operating for many years have a fixed customer base and a stable model. It is difficult to make a long-term stable profit if you want to carry it head-on.
second, the key indicators of traditional catering industry
besides fixed investment, restaurants mainly look at two aspects: labor cost and turnover rate. The quality of a store is very important, and the chef's skills are very important. Only when the products are good can there be operating conditions. The turnover rate of catering is the most important factor affecting the unit income. Under the premise that the fixed cost fluctuates little, there are several waves of guests a day, which greatly affects the profit rate.
Hot pot can only be copied and expanded quickly by solving the problems of labor cost and turnover rate. But in the final analysis, hot pot also belongs to the traditional mode, with huge fixed investment in the early stage, even the star hot pot restaurant closed down one after another.
Third, the catering mode of traffic thinking under the Internet
The catering mode of traffic thinking can be said to be an upgraded version of the hot pot mode.
the biggest investment in the early stage of the hot pot model is the store rent, and the internet model has also cut this cost.
For example, many white-collar workers eat takeout at noon, and they also take takeout when they come home from work, and so do supper.
There are three reasons why take-away shops can copy in batches and make quick profits:
1. Many take-away shops do not provide in-house food, but only take-away, which saves rent and decoration.
2. Take-away dishes are not made by ourselves, but meal packages distributed by cooperative merchants. Many meal packages only need to be heated in the microwave oven, or a few small chefs need to be hired to cut vegetables and side dishes, and they can be packaged and delivered after simple cooking. There is no need for a chef and a central kitchen.
Of course, for higher-grade takeout, the central kitchen can choose * * * to enjoy the kitchen, instead of making one by itself.
3. The take-away platform has the service of accurate customer delivery. For example, your dishes are spicy, and the merchants purchase the traffic platform to send the merchants' dishes to customers who like spicy tastes in large quantities and accurately.
IV. Advantages and disadvantages of Internet catering
As long as there are enough people ordering food in the whole market, the traffic will be guaranteed, unlike traditional restaurants (new stores), which only rely on the passenger flow in front of the store.
It saves the rent and labor, and solves the problems of traditional catering such as the turnover rate. In addition, your dishes don't need to be liked by everyone, because there is accurate delivery.
First, a good industry is difficult to make money
Traditional industries related to people's food, clothing, housing and transportation are all good industries, but the better the industry, the greater the competitive pressure.
The catering industry has a low threshold and a large market, and the number of newly opened stores is similar to that of closed stores every year.
many restaurants that have been operating for many years have a fixed customer base and a stable model. It is difficult to make a long-term and stable profit if you want to carry it head-on.
second, the key indicators of traditional catering industry
besides fixed investment, restaurants mainly look at two aspects: labor cost and turnover rate. The quality of a store is very important, and the chef's skills are very important. Only when the products are good can there be operating conditions. The turnover rate of catering is the most important factor affecting the unit income. Under the premise that the fixed cost fluctuates little, there are several waves of guests a day, which greatly affects the profit rate.
Hot pot can only be copied and expanded quickly by solving the problems of labor cost and turnover rate. But in the final analysis, hot pot also belongs to the traditional mode, with huge fixed investment in the early stage, even the star hot pot restaurant closed down one after another.
Third, the catering mode of traffic thinking under the Internet
The catering mode of traffic thinking can be said to be an upgraded version of the hot pot mode.
the biggest investment in the early stage of the hot pot model is the store rent, and the internet model has also cut this cost.
For example, many white-collar workers eat takeout at noon, and they also take takeout when they come home from work, and so do supper.
There are three reasons why take-away shops can copy in batches and make quick profits:
1. Many take-away shops do not provide in-house food, but only take-away, which saves rent and decoration.
2. Take-away dishes are not made by ourselves, but meal packages distributed by cooperative merchants. Many meal packages only need to be heated in the microwave oven, or a few small chefs need to be hired to cut vegetables and side dishes, and they can be packaged and delivered after simple cooking. There is no need for a chef and a central kitchen.
Of course, for higher-grade takeout, the central kitchen can choose * * * to enjoy the kitchen, instead of making one by itself.
3. The take-away platform has the service of accurate customer delivery. For example, your dishes are spicy, and the merchants purchase the traffic platform to send the merchants' dishes to customers who like spicy tastes in large quantities and accurately.
IV. Advantages and disadvantages of Internet catering
As long as there are enough people ordering food in the whole market, the traffic will be guaranteed, unlike traditional restaurants (new stores), which only rely on the passenger flow in front of the store.
It saves the rent and labor, and solves the problems of traditional catering such as the turnover rate. In addition, your dishes don't need to be liked by everyone, because there is accurate delivery.
Reference: Baidu Encyclopedia -shanzhanliaobei