Example of business plan summary for college students (1) I announce that I will publish my business plan summary. I will put all my wisdom and creativity into this project. Create a brand-new business platform. At the same time, I also hope that professionals in decoration design, intellectual property protection, building decoration, financial management and website construction who are interested in starting a business together can keep in touch with me (leave a message directly and leave contact information). Once you get angel funds or venture capital, you can quickly set up an entrepreneurial team to realize your entrepreneurial dream. If you are a real talent, you will be the beneficiary of my "gathering people" At the same time, what I want to say to our future entrepreneurial team is that what we really want to achieve is a lofty mission, and in this process, we can achieve self-growth and breakthrough.
Xxxx Tourism Business Plan (Abstract)
Project name: Beijing (China) XXX Travel Chain Co., Ltd.
Mission: To provide affordable, unique and comfortable accommodation experience for people who are away from home.
Vision: Ordinary China people travel and stay, and foreigners experience.
People who love new travel experiences, travelers (Chinese and foreign), people who want to find cheap accommodation, go on road trip group, family group travelers, business travelers, people who want to take a break, travel agencies and XXX travel chains can make direct reservations and online transactions through Internet technology without intermediary. The acquisition enables franchisees to focus on services, XXX tourism industry brands focus on brand building and marketing, people who stay in get cheap, comfortable and fast services, franchisees get stable and guaranteed returns, and brands innovate the accommodation market, expand the market scale of the whole industry, and build an innovative business model of win-win for all three parties, thus creating a new blue ocean for the hotel industry.
Entrepreneurial goal: to become a famous overseas listed company within six years from the implementation of project research and development.
First, the origin of project planning
The reason why this brand-new chain management mode of tourist accommodation projects can be planned is because the planner himself has analyzed the core elements of the accommodation industry based on his previous experience in operating hotels, guesthouses, teahouses and various hotels, as well as his investigation of the whole industry, and found an untouched blue ocean of accommodation market, thus creating a new market and avoiding the Red Sea competition in this industry now. If it is a blue ocean project in an entrepreneurial project, the possibility of success will be very great. Whether it is the blue ocean or not depends on several key words. First, brand-new market space and brand-new business opportunities; The second is to create new market demand without competition. Meeting these two can be called the blue ocean. Without brand-new market space, brand-new business opportunities and creating new market demand, there will still be competition in the existing market, and there is no blue ocean of its own, and there is a great possibility of failure. But on the other hand, you have found market innovation that meets these two characteristics, and you have actually opened up your own blue ocean.
What can be guaranteed is that XXX tourism chain projects meet these characteristics, so they have found their own blue ocean in the traditional accommodation market that everyone is very familiar with. I think every industry has such a blue ocean, which is a new market.
The success of many projects comes from the lessons of failure. The biggest influence on this project is the Tianlong Dynasty Hotel, which was founded and failed by the project planner. Can the Tianlong Dynasty succeed in Beijing? In Chengdu? In Shanghai? What about in Guangzhou? The key to success is not location, perhaps sometimes the market determines the value and income of the enterprise. But more importantly, your business model is not to fill the gap in the market, not to find your own position in the market segment, but to be original, to explore all the market spaces that plague you, and even to create new market spaces.
The significance of Tianlong Dynasty is that he completely realized an imaginary thing, thus providing all the things that can be summarized and refined in the service industry, and what kind of service is really needed by customers! What kind of products can produce the greatest benefits! What kind of management is the most simplified! What kind of decoration is the most economical! What kind of environment does the customer need! What kind of marketing is effective! What is the essence of success in service industry! Why is market research the key to enterprise success? If you haven't done all this, you won't know that the Tianlong dynasty has too many tragic colors. Because there was no complete scientific and meticulous market research, it was hastily launched, leading to positioning errors. When you realize it, it's irreversible, because it has actually become an experiment. If you succeed, you can only be lucky. But it provides a complete business case for analysis. Failure is not the mother of success, but review will become the mother of success. The failure of one thing will definitely tell you what you can't do, what you can do and what you can do better. Therefore, because of various lessons, the most important way to work is to start product research and development from market research. So success is almost guaranteed.
Second, the operational ideas
The idea of XXX tourism chain project operation is to establish Beijing Accommodation Innovation Institute (focusing on the innovation and research of accommodation mode in the accommodation market), complete the project research and development, and form a complete business model. Xxxx tourism industry provides innovative business model, completes the design of operation system, invests merchants to build specific operation places, namely specific hotels, and manages and operates according to unified marketing operation mode. Partners are mainly enterprises and individuals with property rights, but we are a whole. Investors do not own all the intellectual property rights of brands and business models, and operation management is a unified joining model.
Because the planner has worked hard in this industry for many years, he knows how to avoid all risks in practice. This business plan is also a scientific and detailed market plan after five years of thinking and summary, as well as a full half-year market survey in Beijing. It is enough to develop into a unique emerging tourism innovation project in China and create new market space. The implementation of this business plan is likely to succeed.
Third, core competitiveness.
The blue ocean and new market space of accommodation industry are relatively uncontroversial.
1 and the relative price advantage of low cost are marketable.
2, scale advantage leads to low cost and guaranteed profit.
3, unique accommodation experience and environmental advantages, and become the maker of new tourism experience standards.
4. The franchise mode of authorized chain has promoted the rapid growth of the overall scale, and the brand has formed the industry standard and formed the biggest first-Mover advantage.
5. Perfect intellectual property rights and complete brand system output save investors a lot of market research, decoration design, supervision,
Direct and indirect expenses such as personnel training, marketing expenses, management, cashier and financial operation system construction expenses.
6. Engaged in management and project construction team for many years in service industry.
Where is the blue ocean of XXX tourism chain project?
First of all, the business environment is completely different from traditional hotels. Maximize the use of business premises and reduce inefficient public places. Now you have a picture of the hotel in your mind, but this project is by no means the hotel in your mind, because it is a unique environment. It won't be a stereotype of a hotel. I don't doubt your imagination, but you really can't fully imagine such an environment until you see it with your own eyes. The reason why it is the blue ocean is because there is no him in this world, and the final formation is not what the planner imagined. There will be something more shocking and creative.
Secondly, the decoration design is unique, special, novel and peculiar.
Third, the most simplified income model is the core element of direct market demand. Maximize the real needs of customers.
Fourth, maximize and simplify the management mode and operation (standardization and proceduralization).
Fifth, simplify and standardize the appointment and financial management system.
Sixth, a win-win business model for investors, customers and business model founders.
Seventh, the core and key is to protect all intellectual property rights of the whole project and become an exclusive business model. Avoid imitation by competitors. This protection is all-round, from all decoration design, management software platform, process design patents, trademarks, domain names, trade names, to all places applying for original performance patents, creating intellectual property barriers and obtaining effective legal protection. Force all investors who want to imitate similar operations to cooperate with us to achieve the greatest win-win situation.
The whole store is characterized by very low later operation and decoration costs. As the blue ocean project of accommodation industry. Its business model and the final consumer experience are completely absent in this industry now, not a supplement to the existing industry, but a new market boundary for the accommodation industry. In order to let China people really stay in cheap and comfortable accommodation (the cost is two-thirds of the so-called budget hotel now). It can be said that you have enjoyed a brand-new accommodation experience. And can create a new accommodation culture.
The project has established a franchise chain business model with completely independent intellectual property rights, including a perfect Internet platform and membership registration system, and formed a complete service system from brand output, intellectual property rights, CI image design, decoration design, supervision, operation mode, management software, marketing and service training. Suppose the cost of establishing such a large project planning system is100000. Announce the possible cost comparison between our help in construction and our own completion of the project, such as market research, design, construction supervision, training and other expenses. For an imitator, it costs 6,543.8+0,000 yuan to complete such a single system (because he doesn't consider the chain, it's just a simple imitation), so I will sell him this system for 500,000 yuan, excluding the possibility of making the system by himself. Let them choose the way of joining, enjoy the marketing and brand support of the whole system, avoid the risk of infringement, greatly increase their competitiveness and eliminate the possibility of failure. Then, as long as I develop more than 20 franchisees, I can recover the R&D cost. The most important thing is that the brand use and revenue sharing operated by these franchisees will form a long-term and stable source of income. The more franchisees, the lower the cost.
In fact, it is to establish a brand-new standard, and then export brands and business models, which are operated by investors in the form of franchise chains. I can make a demonstration shop at most. Quickly complete the layout of the whole industry nationwide. Speed is the key, of course, imitators will have it, but we have the advantages of research and development and network platform, and he will have too many legal risks. For example, a company is already called Coca-Cola. At least you can't call it Coca-Cola, so the cost of competition is very high. The income of franchise chain model is very considerable in the future. Franchisee joining fee, fixed annual fee, brand use fee, sales share. Of course, considering income is a way of increasing gradually. The early stage may be the way to maximize the profit for franchisees. Let them see the benefits soon. After success, we will gradually formulate a reasonable income share.
Fourth, market space.
The project will create tens of billions of new markets and promote the prosperity of the whole industry. In view of the expansion of its future accommodation market, the increase of tourists and the acceleration of population flow, this market will have a rapid growth process in the future. The value brought by this project is predictable. Can give foreign tourists and business travelers the greatest benefits. At the same time, due to the original brand management and projects, there is no risk and obvious profit expectation, which has created countless multi-millionaires (franchisees). The success of the project is based on helping franchisees really make money and consumers get real benefits. In the early stage, in order to expand the market, minimize the cost of franchisees and maximize profits, the project was gradually improved in this process. Once the market is formed, as the owner of the brand and business model, the profit of the enterprise will be maximized. The birth of a new market is an exciting place for this project.
The establishment of the project is based on creating a blue ocean for the accommodation industry. His value innovation lies in: the common people need safe, cheap and comfortable accommodation; People who want to invest in the service industry do not have good projects, brands and standardized management and training; People with experience in projects, brands and management have no venture capital, achieving a win-win situation for investors, customers and business model founders. This project has created a brand-new industry and set a new standard. This is very high business wisdom.
Within five years, all China people are willing to choose and get used to this kind of accommodation. It is our dream to let all foreign tourists come to China to enjoy this experience within ten years.
Research and development of verb (abbreviation of verb) project.
Possible organizational forms of the institute:
1, Decoration Design Department
2. Engineering Design Department. Water, electricity, steam, broadband (weak current) and air conditioning system solutions.
3. Network Service Department. Bidding for management software and cashier system.
4. Accounting Department
5, regardless of department. Office, human resources, project training.
6. Intellectual Property Registration and Management Division. Including the project management manual.
7. Project Department. Implement project process, supervision and management training.
Complete the following projects through market research:
1. Can renting a house generate enough income? The possible influence of surrounding environment, people flow and traffic on turnover.
2. Determine the price.
3. Determine the service items. Cost: accommodation, venue for group activities, etc. Free item: omitted.
4, the relevant provisions of the decoration design.
5. The impact of fire protection requirements on room layout, room size and beds.
Project implementation:
1. Complete the implementation of specific projects in the form of joint project teams.
2. Complete market research in the form of joint market research by various departments.
Market research ideas:
Simulated renting, hotel accommodation experience, simulation design (functional area), calculation cost (all), hotel accommodation price survey, price determination. It can be concluded that:
Where is the best place to open a shop?
B, single store decoration costs, equipment (fire, water, electricity, steam, broadband, television and other weak current systems) costs, personnel recruitment and training costs, management software bidding price.
Website construction and marketing expenditure.
D. payback period of investment.
E. Is it more cost-effective to rent or buy a house?
6.R&D and management team (under construction).
A group of elites trained in the process of starting a business, deeply influenced by the planners' thoughts in the long-term event process, have already formed their own corporate culture. Due to the failure of the Tianlong dynasty, they were scattered in various industries, and some started their own businesses. As long as they seek investment, they will gather in the shortest time.
Example summary of college students' business plan (2) 1. Market forecast:
Now the market competition is very fierce, and the investment in various schemes and plans is really mixed. Every operator wants to stand at the top of the market, but often can't. Now many restaurants are facing a big problem, that is, the acquisition of tableware before use and the disposal after use. So we thought of eating tableware together when we were eating. Anyway, we know everything as soon as we try, and we believe that our idea can be realized. Because our market has yet to be developed, we still need the input of various new programs, which is beyond doubt.
Second, the market demand:
Because things that people can't imagine have appeared in the market. For example, I don't know how many trees will be cut down every year because of chopsticks, and I don't know how much the environment will be polluted. These phenomena are caused by the bad practices and irresponsible practices of the restaurants where we live. This is the reason why our environment is so polluted. Now that we know what is going on, we should come up with some ways to solve these bad phenomena. We can't let those behaviors that pollute the environment continue.
Food is the most important thing for the people, and health is the capital of the revolution. Every one of us has to eat every day, and everyone wants to eat clean and hygienic food, so the prospect of opening a restaurant is brilliant. Restaurants provide places for people to eat. However, in our world, everyone has to eat every day. In other words, our market is huge, our guests are many, our business is promising, and our restaurant has a brilliant tomorrow and a bright future.
Third, market dynamics:
Recently, the catering market has shown a thriving scene. We have reason to believe that the catering market will have a better tomorrow.
If we can find a new thing to replace chopsticks and other tableware, then our environment will change greatly, and we will also find a new way in the market so that everyone can eat all kinds of clean, healthy and nutritious food.
Fourth, the specific production:
A new formula we put forward is to add a solidified substance to the existing food to make the tableware edible and can be used to replace the function of tableware. In this way, we will not have the problem of polluting the environment, and our environment will not be polluted. People will feel comfortable living in such an environment. People will feel at ease and comfortable when they come to restaurants to eat.
5. Food quality: For the health of customers, we guarantee the quality and hygiene of food. Our dining table is a high-temperature ion machine, and the tableware we eat is completely disinfected. And our tableware is delicious, so that you can eat healthy, comfortable and delicious meals. Give you a satisfactory answer!
Six, economic benefits:
It is said that business will not be done, and capital will be the master. In any case, economic benefits are the direct purpose of our work. Our company can save a lot of tableware expenses, transportation expenses and wood consumption. More importantly, the disposal of disposable tableware and the incidental cost of environmental impact. Let's calculate: for example, there are 100 customers a day, and more than 100 sets are needed. Even if a person wastes a set of tableware, each set costs three yuan, that is, three hundred yuan, and the processing fee is at least fifty yuan. And our tableware doesn't cost money at all, and the economic benefits should satisfy you!
Seven, the company's investment risk:
The logistics of restaurants is a troublesome thing. Service personnel should not be sloppy, and employees must do their duty. Only in this way can the normal work of the restaurant be carried out well.
Eight, the company's development prospects:
Our company takes profit as its purpose and enthusiastic service attitude as its purpose, providing every customer with high-quality and delicious meals. We have reason to believe that the company's tomorrow will be better and its development will be promising. It will walk in front of the times with advanced steps. I'm afraid it won't be out of date after decades, and it can still keep up with fashion.
Nine, the company's operating mechanism:
X. bankruptcy treatment of the company:
If our company's industry can't continue to operate, or there are no customers or consumers in the market, then our company can declare bankruptcy or cancel the company after the resolution of the shareholders' meeting.
Example abstract of business plan for college students (3) Project name: Three-dimensional polyculture of fish, ducks and chickens.
Project location: xxx village
Total investment: 654.38 million yuan.
I. Background of Project Construction
Under the constant guidance and encouragement of the Organization Department of Yuxian County Party Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and build a three-dimensional polyculture center for fish, ducks and chickens.
Second, the project economic and social necessity evaluation
Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low planting yield and the special geographical location of Xiaogang Village, a large number of laborers go out to work. How to break this bottleneck and increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.
People in Lin Qiu Village have traditional farming habits, and their enthusiasm for farming is very high. However, due to the single variety, primitive production, backward technology, inadequate epidemic prevention work, low survival rate and even a large number of fish and ducks died, which caused huge economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is urgent to really increase farmers' farming income and solve the employment problem of rural surplus labor.
Third, the market demand analysis and forecast
Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. Fish, duck and chicken farming breeds huge business opportunities. With the continuous improvement of people's living standards, consumer demand will rise linearly year by year, and the market prospect is promising.
Based on reality, focusing on the regional position and market characteristics of Yuxian. Nowadays, most of the fish, ducks and chickens in the local market are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which greatly improves the market price of the product. Moreover, consumers generally complain about the low quality of products, and consumers are more willing to buy local native products. Therefore, high-quality soil special aquaculture has great development potential and prospect in our county.
Four. Content and scale of project construction
1, scale
The water area of the farm is about 23 mu, and the mountain area is about 40 mu. The structure of the farm is reasonable and suitable for the development of three-dimensional aquaculture. The overall plan is to polyculture 40,000 fish, 0/10,000 meat ducks and 0/10,000 local chickens.
2. Specific construction contents
(1) Farm reconstruction
The regulation of river tributaries and the construction of drainage diversion are initially planned to be four major aquaculture areas, with an estimated investment of 1 10,000 yuan.
(2) Construction of feeding shed
Initially build 6 duck houses, 4 chicken houses and 4 seedling houses, with a first-phase investment of 1, 50,000 yuan.
(3) Other expenses
Forage planting fee is 2,000 yuan, chicken and duck fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting fee is 8,000 yuan/year, nursing place rental fee is 3,000 yuan/year, and daily expenses are 1000 yuan, totaling 70,000 yuan and 50,000 yuan.
Total initial investment: more than 654.38 million yuan.
Verb (abbreviation of verb) project investment benefit analysis
The income of each duck is 5 yuan. According to the survival rate of 85%, the income of each batch of ducks is 4200 yuan, and the income of five batches a year is 2 1 000 yuan.
Income per chicken. In 5 yuan, according to the survival rate of 85%, it is estimated that the income of each batch of chickens is 6,200 yuan, and the income of two batches a year is 1.24 million yuan.
It is estimated that the income from fish farming is 30 thousand yuan.
Estimated total income: 50,000-30,000 yuan.
Sources of funds for intransitive verbs
The farm is a joint venture with villagers, with an individual investment of 40 thousand yuan, in order to make the farm embark on a formal, better and faster development as soon as possible. 60 thousand yuan is urgently needed, and I hope the superior leaders will give policy and financial support.
To sum up, this project has the advantages of less investment, quick effect, strong risk resistance, scientific rationality and feasibility. The investment can be recovered in the third year of project implementation, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root in the grassroots and serve the countryside.
I recommend it carefully.