First of all, we need to understand what is a culinary desert. Gastronomic desert refers to the phenomenon that the whole city or a certain region of the catering industry has a low degree of concentration, fewer brands, lack of visibility, high repetition, lack of innovation, industrialization, sustainable development and other characteristics. In fact, Hangzhou is not a complete food desert, but compared to some cities, we still have a big gap. So we need to address this situation in Hangzhou, put forward some solutions to launch Hangzhou cuisine.
Secondly, to launch the cuisine, we need to start from the market and customers. First of all, we need to consider the innovation of traditional cuisine. There are many traditional cuisines in Hangzhou, such as West Lake Vinegar Fish, Dongpo Pork, Oil Blasted Shrimp and so on, but the market lacks new ideas. So we need to improve and optimize these cuisines, keep innovating and launch more and better cuisines. Secondly, we can start from market research to understand the needs and preferences of consumers in the market. For example, a food company in Hangzhou previously launched dried pork, with dried pork with large meat pieces as the main focus, and received a very good response in the market. So we can start from these details and success stories in the market, grasp the consumer psychology and market trends, and innovate to launch more food that adapts to the market and customers.
Once again, to enhance the popularity of Hangzhou cuisine, we need to strengthen brand publicity and promotion. In today's new media era, leveraging on the Internet as a platform to better promote our brand and food culture. For example, you can invite some famous food bloggers, gourmets or famous caterers to come to Hangzhou to taste food and shoot food videos for promotion. In addition, you can mark the popular food areas such as food halls and restaurants on the "food map" recognized by Hangzhou people to provide food lovers with more comprehensive food recommendations and related information.
Finally, we can use the Internet and offline promotion to build a kind of Hangzhou food reputation and awareness. For example, you can delineate the Hangzhou food track on some Internet food websites and food tourism APPs, so that more people can understand Hangzhou food and express their recognition. In addition, more human, material and financial resources can also be invested to create a food city project to promote food culture, so that food can become the business card of Hangzhou. For example, Shanghai's Daning International Food Festival has attracted many consumers to taste, you can learn from such experience, launched a food festival or food exhibition belonging to Hangzhou.
Overall, to launch Hangzhou's cuisine, it is necessary to start from the market and customers, to enhance branding and publicity, and to build up word of mouth and recognition. Through these efforts, I believe that Hangzhou's food culture will continue to grow and develop, and become a city business card to attract more tourists and investment.