What is the marketing advantage of watermelon video?
1, resource advantages
With the rapid growth of users, the monthly users exceeded 65.438+0.5 billion+,creating a content ecological platform integrating content production, fan operation and commercial realization at the UGC level.
2. User analysis
Among users of watermelon videos, post-95 s and new youths account for as much as 80%.
3. Direction dimension
Basic positioning: user's gender and age choice;
Regional positioning: provinces, cities and business districts can be customized, covering more than 40 cities and 3,000 business districts across the country;
User environment positioning: including device type, network type, operating system and mobile phone model selection;
Interest orientation: including 186 interest labels of target groups such as games, finance, wealth management, science and technology, catering, automobiles and sports.
4. Introduction to resources
Support two material forms: big picture and video.
5. User usage time
Watermelon video 20 17 has an average daily duration of 74 minutes.
6. User penetration rate
In the main short video platforms, the penetration rate of users in the same field is 56.0%. Aauto ranks second faster with a permeability of 55. 1%.
This is the advantage of marketing watermelon video summarized by Bian Xiao. If you are a marketer, if you haven't carried out marketing promotion activities on watermelon video, after reading the summary here, you might as well give it a try.
Hope to adopt. Thank you.