Hotpot restaurant is a traditional industry, and most people will have such confusion in the process of transformation towards physical stores in internet plus.

There is really no way out to tell the truth and live in full accordance with the traditional business model of sitting in a store.

For the following reasons:

The take-away group buying platform diverted some customers. After 91 s and 11 s, the main consumer pursues diversification and freshness, and the loyalty to the brand is relatively weak.

the service fee of the takeaway platform is as high as 21% or more. Coupled with the platform promotion costs, small and medium-sized hot pot restaurants that make money by product models are unbearable.

there are no customers offline, and the use of platform drainage (low-price promotion) causes false prosperity. In the end, there are also some people who make money at a loss.

there are several ways for hot pot restaurants to make use of the media.

wechat+WeChat official account+applet+community marketing

catering is suitable within 3km of community operation.

wechat+Tik Tok (watermelon video, etc.)+applet

Tik Tok (watermelon video) has done a good job in scene marketing, and Tik Tok has opened the store address function to guide customers to shoot. Or employees shoot new products for release. What's new in the store? Or build a special person. Are all good choices?

wechat+applet+today's headline number

today's headline number, graphics, short videos and question-and-answer columns can all improve brand exposure. E-commerce toolbox can sell goods in its own store. More for hot pot chain brands to attract investment.

What are applets for? What about you?

The applet is used to solve the problem of where to put the people who arrive at the store. At the same time, we can use product promotion, service and education as the entrance to lead out the process of middle and back-end products.

if I don't make myself clear. You can consult online