Hello everyone, I'm Lao Xu, a struggling financial folk, please pay attention to me, *** with the discussion of financial issues!

In our consumer behavior, the gender difference on consumption is still a great influence, different gender people for consumption needs are different, at the same time in the consumption of attention is also different, such as women for the pursuit of consumption more people will like novelty trend of things, men are more people are the pursuit of goods practicality. Women are more likely to spend more frequently, while men are more likely to spend less frequently.

We often hear women's communication in our daily life is the topic of shopping, women's love for shopping is higher, while men's demand for consumption will not be as high as women, few men will meet together to go shopping. Women don't feel tired when they go shopping, once they start shopping, they feel they will have inexhaustible strength and can shop all day long, but most of the men can't afford to do so, and a minute more shopping is a torment for the men.

In the behavior of consumption, men and women for the object of consumption is also a very clear difference, for example, women like shopping, most of the women to buy things are clothing, snacks, etc., clothing can give women to bring beauty, women very like to be beautiful, for which they will be more like the pursuit of beautiful things, for the food is very much like, although the women have been to lose weight hanging on the mouth, but it is difficult to control the weight loss. Although women have always put weight loss on their lips, but it is difficult to control the mouth, the resistance to food is very low. For men like to buy electronic products, due to electronic products more involved in some competitive sports, men's athletic ability will be more developed, will be more fond of this kind of products, playing games is a lot of men like sports, men in the consumption of electronic products for the price is not very sensitive, as long as it is their own favorite electronic products, they will not be too concerned about the price of the product.

Men and women's consumer behavior is still a lot of differences, many businesses will be based on their own products corresponding to the appropriate group of people and marketing, through the targeted amount of marketing to obtain the target customers.