Skills of opening a shop

Introduction: To start a business, you must first know the importance of site selection, which largely determines the success or failure of opening a shop. Pay attention to the following skills when opening a shop.

★ Site selection skills

1. Good store location and high rent

We often say that every inch of land is precious. This is the way to choose an address for doing business. Good addresses are usually expensive.

many small businesses depend on the quality of the store site. the more mass businesses, the more willing they are to invest in the store site. Don't be afraid of high store rent in those prosperous areas where high store rent is high. Under normal circumstances, as long as there is no problem with your business direction, business strategy and selected source of goods, it is often high investment and high return in these places. Of course, before investing, you must carefully analyze how much benefit you can bring by choosing this store site and investing this money, and whether the profit margin of the goods you want to sell here is large enough.

To start a business, we must first understand the importance of a good store location, and don't be scared away by the high store rent. Some entrepreneurs have a wrong consciousness: they would rather invest more in the store than pay high rent. However, although a good dock is worth an inch of land, under normal circumstances, the money you earn will always greatly exceed the rent. Because the high rent of a good storefront is not formed in a day or two, nor can the landlord arbitrarily raise it. It is formed by the long-term profit sharing contest between the landlord and the rent.

2. Advantages and Disadvantages of Crossroads Store

It is close to the main road, and the multi-bus is located downstairs, which is only a few minutes' drive from the city center, so the traffic is extremely convenient? In the past, many shops used to be close to main roads and main roads as a big selling point. Because of its convenience, the boss also favored some shops next to the alley, which once made many shops along the street popular.

however, the prime location of the main road may also become the death hole of store management. First of all, with the increasing traffic volume, the noise and waste gas pollution caused by being close to the main road or main road run counter to the popular living trend of green, ecology, environmental protection and health. This is the biggest fatal injury of roadside shops. Secondly, because of the uncertainty of municipal planning, roadside shops are much more at risk of being demolished in the future. With the deepening of urban reconstruction and planning by the government, more and more roads will be faced with the possibility of expansion and reconstruction. In this case, the most vulnerable is undoubtedly the roadside shop close to the road.

3. The more pedestrians, the more prosperous they are.

It is extremely wrong to think that passers-by are all their own customers, and the more pedestrians there are, the more prosperous their business will be. If those pedestrians are people with a clear purpose, then these stores can't hold back such customers.

some pedestrians in commercial streets are like this. Pedestrians in commercial streets often have a clear purpose, so I'm afraid few people will impulsively go to restaurants to eat. On the contrary, pedestrians on the amusement street are different. They don't have to arrive at any place at any time and finish anything.

therefore, when choosing what kind of street to set up a shop, we should not only consider the number of pedestrians, but also consider the nature of pedestrians.

4. A busy area is not necessarily a good store location.

On the surface, there are lots of traffic and people, but it is not a place to gather customers. This is an important reason why opening a new store in downtown will soon fail, but opening a store in an alley will be prosperous.

the industry you run is in line with the store address you choose, which is a good store address. In short, as long as it can make your store prosperous, no matter whether the store is located in the business center or in a remote alley, it is a good store. Therefore, when you open a shop, you should consider whether the industry you are operating meets the needs of people in the relevant areas.

5. The corner position is ideal

The corner position is ideal. They are at the intersection of two streets, which can produce a corner effect. The advantage of the corner position is that it can increase the display area of the window. The flow of people between the two streets gathers here, and more passers-by patronize; You can pass through more than two entrances to ease the crowd.

Because the store faces two streets, which side to choose as the main entrance of your store becomes a very important issue. The general practice is to choose a street with a large traffic flow as the main entrance of the store, that is, the storefront; The side of the street with low traffic flow is used as a side door.

6, peer-to-peer intensive business is good

peer-to-peer intensive customers come by themselves, which is the old saying of doing business. People attract people, business attracts business, and business is done by everyone, which can create a prosperous scene. With the development of the times, the form of business operation is changing and upgrading.

in commercial operation, in some streets or places, the same kind of goods are concentrated, which is characterized by the neat variety of goods and perfect service facilities, and can attract a large number of customers who come here.

For example, some characteristic streets or commodity cities mainly dealing in certain commodities have appeared in some urban streets in China. This kind of management method is beneficial to both producers and consumers, and it is a clever competitive measure to adapt to the needs of the market for commodity operators. ;