1. "Golf Manor" mode

Practice shows that the best way to turn raw land into cultivated land is to build a golf course, which plays an extremely obvious role in promoting leisure real estate. In addition to the excellent landscape resources of the golf course itself, the main reason is that the golf course is an important platform for high-end government, business and leisure exchanges, which can lead to the gathering of high-end leisure people and highlight the quality, thus promoting the value of leisure real estate. And create a superior foundation for the sales of leisure real estate, and a number of classic cases represented by Mission Hills Golf, Fuchun Mountain Golf and Spring City Golf have been formed in China.

due to the limitation of land scale and policy pressure, the future trend of golf manor mode is no longer the competition of course scale, but the innovation of theme, that is, giving the course a unique cultural theme and creating a unique landscape artistic conception around this theme, so that the course not only has general functions and landscapes, but also has unrepeatable cultural connotations, and its attraction and competitiveness will definitely surpass that of conventional courses. So as to create greater added value for leisure real estate. For example, Fuchun Shanju Golf is based on Huang Gongwang's Fuchun Shan Jutu, which forms a rare cultural golf in China and enjoys a good reputation in the Asian market.

Source: Forward-looking Industry Research Institute

2. "Hot spring meeting capital" mode

Hot spring, the most dynamic leisure engine, has become a super hot spot in leisure development in China, and it has a prominent role in the development of leisure real estate.

The "Hot Springs Metropolis" model of "attracting special hot springs and spa products, taking conference and holiday hotels as the core, and promoting the development of hot spring real estate that is rented first and then sold" has achieved great success in the market. There are three reasons:

First, hot springs have dual characteristics of health and leisure, which can enhance the added value of real estate;

Second, hot springs can solve the winter problem of hotel management and greatly promote conference management;

thirdly, if there are scenic spots around, they can become the core platform for leisure consumption.

3. "Cultural Resort Hotel Complex" mode

Banyan Tree Hotel and Anman Hotel have achieved great success in the China market and are continuing to expand at a steady speed. What makes them so popular? The charm of culture! Taking the ecological villa or ancient village as the carrier, it emphasizes the harmony with the natural environment and the integration with the local culture, and enjoys the luxury experience of fashion vacation in a unique cultural artistic conception. This low-key luxury has won great recognition from many high-end leisure people all over the world and created a group of loyal "global fans".

although the focus of these two hotels is not on real estate development, these boutique resort hotels with distinct cultural themes, with their regional cultural artistic conception, low-key luxury characteristics and fashionable and romantic quality, will definitely play an outstanding role in promoting the development of leisure real estate.

4. "Leisure Mall" mode

By integrating different formats, such as brand food and beverage street, five-star hotel, shopping center, home appliance store, large cinema, discount KTV, etc., an attractive regional leisure consumption center-leisure Mall is created to drive the development of office buildings and residential real estate. This mode is called leisure real estate mode in downtown area. This model is generally located in the urban center or the plot in the expansion area of the central city, such as wanda plaza and Joy City.

5. "Theme culture town" mode

Theme culture towns are mainly ancient towns, ancient blocks or newly built towns. Its core is to create a cultural town that meets the market demand and highlights the unique theme and customs. Taking the town as a carrier, it will build a cultural leisure platform to enhance its attraction, and then drive the leisure real estate around the town, such as Dayan Ancient Town in Lijiang, Kuanzhai Lane Ancient Town in Chengdu, Zhujiajiao Ancient Town in Shanghai, Furong Ancient Town in Chengdu and Yi Ancient Town in Chuxiong. This model has become the mainstream way for many ancient towns to carry out leisure upgrading and urbanization development.

6. "Complex of characteristic scenic spots" mode

The characteristic scenic spots mentioned here include theme parks or leisure scenic spots.

The theme park-driven model, represented by OCT and Disney, which uses amusement parks to drive leisure real estate development, has become a classic in the industry, but it needs strong development funds, brand effect and operation management, and the entry threshold is high, so not every enterprise can operate it.

the leisure scenic spot driving mode, represented by a wooden house village resort in Anhui province, has won the favor of the market by building the largest rare local arboretum in China, featuring wooden houses, and driving the development of wooden house leisure real estate. This kind of mode, based on the possession or creation of scarce resources, has a relatively large investment. However, once it is successfully developed, its development benefits will be very impressive, and it will also greatly improve the overall leisure level of the city.

7. "Diversified leisure complex" mode

In addition to the above modes, there are many large-scale projects that often combine several modes to form a "diversified leisure complex" mode. Based on the ecological foundation, the OCT in East China takes multiculturalism as its connotation, and integrates characteristic scenic spots, golf courses, themed cultural towns, hot springs, spas, cultural resorts and large-scale deduction projects to build a comprehensive leisure feast, which finally strongly promotes the development of the leisure real estate sector-Tianlu Mansion, making it one of the leisure real estate products with the highest quality and highest price in South China. This model is an important model worthy of reference for large-scale comprehensive real estate projects.