Sometimes, you know your data in marketing activities through data analysis. You may know that some channels have good exposure to your articles, while others have poor exposure. Or, you will find that the conversion rate of other colleagues' articles is good, but yours is not.

Then you need to:

Summarize what you did well: find what you did well, summarize and analyze why you did well, and what was your successful experience?

Summarize what you did badly: Find what you did badly, analyze why you didn't do well, and explain what you should do to do it well.

For the resumption of new media operation, you can sum up your experience from several links, and each link can extract 1 ~ 3 experiences.

topic selection: how did you choose the topic? What's your experience?

creation: what skills do you have in the process of creation? What pit have you stepped on?

copywriting: how do you write the title? What are the skills?

delivery: how do you choose the channel? What experience did you have when you put it in?

promotion: how do you increase the exposure of articles? How to improve Zhihu's ranking? How to improve the Baidu ranking of articles?

data: how do you monitor data? How to optimize the whole marketing activity according to the data every day?

......

In this step, you need to string together your experience with a clear logic, and then make a summary, constantly correct, improve yourself, and come on!

finally, pay attention to the operating notes of Ningqi, share those things on the road of operation, and let's grow together ~