Activities are the core content of the whole festival marketing. Doing a good job in holiday activities can basically be regarded as more than half of the success of holiday marketing. In the implementation of specific activities, there are also many problems to be considered, including the design of the activity plan, the layout of the restaurant on the day of the activity, and the win-win situation of the merchants who cooperate with the gifts. Below, China Wang Chi and Bian Xiao share the marketing plan of Qixi Valentine's Day Restaurant.

The theme of creative activities attracts customers.

Novel activity content is always an important magic weapon to attract customers. Designing creative activity themes combined with holiday characteristics can allow customers to enjoy interesting services while consuming delicious food. Speaking of the design of Qixi activities, if you are still stuck in the idea of sending roses to couples for dinner, then you are out.

The design of the activity plan must conform to the positioning and theme of the restaurant itself, such as the traditional Chinese restaurant and teahouse. We can find inspiration from the historical and cultural stories and folk customs of Tanabata, design some activities with ancient style, and invite local Hanfu lovers groups to participate in the activities, hold the Tanabata "begging for cleverness" festival and eat clever cakes.

We are not afraid of long-distance relationships.

Cut into the theme from the perspective of long-distance love, design a series of intimate and warm activities, and finally send out the ticket award that makes long-distance love no longer a problem. The following is a part of "The Actual Operation Case of Chinese Valentine's Day Restaurant Marketing Local Catering Enterprises" in China Eating Net Catering Database, which can be used for reference.

Distance is not a problem. What is the distance, just like the cowherd and the weaver girl, sticking to the love of migratory birds? Just for a warm hug. On Tanabata, Wei Cafe on the Suzhou River held a long-distance love party, announcing to the world: # We are not afraid of long-distance love #

Registered object: Long-distance love happened to meet in Shanghai, and the other half of long-distance love was not in Shanghai. I want to express my love in a way. I once had a long-distance relationship and now I live in Shanghai.

Party flow:

19:00- 19:30 Admission:

1. Sign in and take photos of the couple's declaration # We are not afraid of long-distance love # and upload them to Weibo, telling the world to love and stick to it.

2. Buy a small ticket with the Tanabata special drink "Shredded pork", write Weibo's name, and participate in the surprise draw (win round-trip air tickets to unlimited destinations, condoms and other gifts).