1. suspense comparison+commitment. For example, Mother Rabbit used this technique when she helped her friend Tao Ge to issue a community sale notice: at first, she said that "many people invited him to start classes, but he refused", which was in contrast. Then as a guest, I made a promise: they are all dry goods made of real money. A WeChat group is 500 people, and Rabbit Mom's circle of friends has helped him drain 102 people.
2. Pain point+solution. For example, if you want to sell a mask, you can hit the pain point first: online celebrities use a lot of masks but it is useless, and big-name masks are reluctant. The solution given is: let you spend money on cabbage and use a thousand yuan quality mask.
3. Ask fans for help. You can send a message about how long it will take for the new product to go online, and I want to ask you to help me do some research. If you are interested in replying to 1 in the comment area, you will pull a group and send a small gift to the participants. The physical product is sent to the test component, and the virtual product is sent to the data package. In the process of winning the favor of friends, you have completed the screening of target customers.
4. Announce premium concessions. On the basis of the above three points, we will announce the benefits, such as giving the lowest price, as well as red envelopes and gifts that outsiders can't enjoy.