Twenty years ago, she would burst into tears because of her boss's scolding. Now, her business has spread across China and France, and she is also good at business and art.
Tears in Shenzhen
"My best youth was spent in Shenzhen. Zhu, the head of Taitai Oral Liquid, is also from Henan! 20 years! Miss Shenzhen! " This is what she confided in the New Henan Business Development Forum last year.
In fact, Shenzhen is not always a good memory for her. In the eyes of many people, as the frontier of reform and opening up, Shenzhen was a peanut hot land 20 years ago. But if you want to pick up the gold, Zhu Xiaolin must pass the thorn pass first. Although it was the first batch of special talents introduced by Shenzhen * * * *, she once had a leisurely and well-paid job in the * * * department, but she soon understood that this place was not a zoo that used to wander around, but a jungle.
At that time, Henan people were discriminated against everywhere in Shenzhen, and even many elevators would have the words "Henan people are not allowed to enter". In front of famous schools such as Central Academy of Arts and Crafts and Beijing Broadcasting Institute, Zhengzhou Institute of Light Industry on her diploma suddenly lost its luster.
She also paid tears for all the grievances. "When I first arrived in Shenzhen, I cried once." Zhu Xiaolin said frankly that it was only because of a reprimand from the company's vice president: "Why are you so stupid and typing so slowly!" On the night of heavy rain, she stood on the windowsill of the tenth floor of the company and cried. Zhu Xiaolin said that she was crying not because she hated the vice principal, but because she was not strong enough. If he could speed up a little, he would never have a chance to say such things again. "I am deeply touched by three points: first, I don't believe in relationships, I believe in ability; Second, don't believe in saliva, believe in performance; Third, women, Shenzhen does not believe in tears. "
Shenzhen doesn't believe in tears. Since then, she has turned all hostility and disadvantage into a driving force for progress. After only three months in the company, she stood out from the crowd and became an account manager from an ordinary salesman. Only one year later, she was promoted to assistant to the general manager.
never give up
Zhu Xiaolin in Pisces has a passionate and restless heart. After working hard in Shenzhen for three years, she was a little reluctant to see her father go into business. So, regardless of her mother's opposition, she resolutely resigned from her smooth job and began to help her father take care of the business. A year later, her father's company went on the road smoothly, and she was able to get away, so she was recommended by her friends to be a Henan agent of a central air-conditioning enterprise.
At that time, there were very few people who could afford central air conditioning, and few customers became the "hot potato" that major manufacturers competed fiercely for. Once, Zhu Xiaolin drove a motorcycle to visit a customer. When she came to a slope, people and cars were thrown out together, and her legs were bleeding. But in order to keep the appointment on time, she just gritted her teeth and simply treated the wound, patted the dirt on her body and got on the motorcycle ... so she got the precious first order.
On another occasion, she learned that a project in this field had a default candidate, but she decided to take a chance. In order to let her back down, the project leader put forward ten professional questions about construction and ordered her to give answers the next morning. Everyone in the company said it was difficult and impossible: from 5: 30 pm to 8: 00 the next morning, it was impossible to break through ten professional problems in just over ten hours.
But Zhu Xiaolin didn't believe this evil, and her usual contacts and strategies came in handy at this time. On the one hand, she called a friend of the design institute and asked him to find a professional book to answer questions; On the other hand, people prepare materials; Then arrange a passerby to find a car and go to different cities day and night. The next day, when they appeared in the office of the project leader on time, the other party was moved except for the accident. Originally, I had no hope for the project opportunity, but it suddenly became.
The honest style of "keeping an appointment with injury" and the life belief of "never leaving" made Zhu Xiaolin quickly open a world in the business world and won the reputation of "Mulan in the business world". In a few years, her company has achieved tens of millions of turnover. Looking back on the girl who cried on a rainy night a few years ago, she should feel satisfied. However, this is just a wonderful opening of her life, and a more wonderful opening is about to begin.
Showtime year
200 1 Zhu Xiaolin, who has already made a name for himself, was having dinner at the Crowne Plaza Hotel when he overheard a mobilization meeting to study in France. At the meeting, a Hong Kong woman who lives in France spoke. When she stepped onto the platform, Zhu Xiaolin was suddenly attracted. "She is over 50 years old, but the calmness of the years and the unstoppable elegance between gestures touched me. I suddenly decided at that time: I must go to that romantic country to have a look. "
"Although you are a small boss now, you earn more money every year at best, but studying abroad for two years will make your vision and life experience very different! Maybe your future life trajectory will be completely changed. " A word from a good friend made her make up her mind: in addition to splendor, she should dye her life with richer colors.
In 200 1 year, Zhu Xiaolin came to Toulouse, an important town in southwest France, and began his life for more than ten years, leaving behind his rich family wealth and dazzling aura, and went to France to study at the age of 3 1 year. Her turn this time is more thrilling and free and easy than the last one.
Zhu Xiaolin is cheerful and romantic, full of curiosity and vitality, likes food and travel, and is in tune with the French who love to eat, drink and be merry. Even in a foreign land, Zhu Xiaolin's leadership temperament is still as bright as a diamond. During her study abroad, she created a number of firsts-the first one was elected as the president of the French local students and scholars association as a self-funded international student; The first local student association officially registered in France; For the first time, he led Toulouse football team to win the runner-up in the all-France football league.
It is said that when in Rome, do as the Romans do. In France, where everyone drinks red wine, red wine began to slowly enter Zhu Xiaolin's life in the southwest wine producing area where Toulouse is located. She is a woman who knows how to taste life, and red wine needs to be tasted slowly to get its real taste. She didn't indulge in the goblet at once, but as she became more elegant and charming, she became more and more inseparable from the intoxicating glow.
Red wine has become an indispensable part of Zhu Xiaolin's life and seems destined to be ordinary. Red wine will also become a fulcrum to incite her life career, because she found that red wine is not only an art, but also contains huge business opportunities.
"red wine girl"
In 2004, Zhu Xiaolin, as the president of the Henan Chamber of Commerce in France, invited the presidents of two chambers of commerce in the French catering industry to participate in the Changyuan International Food Festival. 10 day, Zhu Xiaolin took French friends to eat all over Henan cuisine and traveled all over the Central Plains. While foreign friends are full of praise, the only regret is that they "traveled all over Zhengzhou and didn't buy the most authentic French red wine".
Soon after, one thing reminded Zhu Xiaolin again. "That is an old overseas Chinese who has lived in France for many years. When he went back to his hometown to visit relatives, in addition to 5 pounds of coffee beans and a coffee machine, there was also a box of French red wine. " Zhu Xiaolin suddenly realized: instead of memorizing wine so hard, why not open a French red wine store in Henan, so that hometown people can drink the most authentic and cost-effective French red wine without leaving home?
From the idea of doing wine business to opening the first winery in Henan, Zhu Xiaolin has been preparing for 6 years.
From 2003 to 2009, Zhu Xiaolin ran between France and Henan and became a veritable "trapeze artist". In France, she visited the major wine estates, visited the top ten wine producing areas and tasted thousands of fine wines. In 2006, she began to dabble in catering tourism, met many French winery owners and often attended various cocktail parties held by the French. In 2008, she began to contact President Ross of the World Wine Alliance, and designed a development plan for developing the wine market in China in the next five years, which won the admiration of the other party. Since then, she has truly integrated into the French wine elite circle.
In this process, her wine attainments have become increasingly profound, from an amateur sommelier to a professional sommelier who has won recognition from the industry. At the 45th annual meeting in Toulouse, she was awarded two knighthoods by French Feng Tong Wine Association and Jiayake Wine Association, becoming the first China person to join the organization and receive this honor.
After several years of deliberation and investigation, Zhu Xiaolin has found its own position in the height of the whole industry. "The unique life experience and cultural background made me firmly establish brand awareness from the beginning. I appear as a deep promoter, participant and executor of wine culture. My carrier is French wine and I want to be an international brand. "
The preparation of "grinding a sword for ten years" made Zhu Xiaolin's wine industry rush to the "fast lane" from the beginning. On August 8, 2009, Zhu Xiaolin's "Feng Tong Winery" opened in Henan. In the following three years, "Feng Tong" started from scratch, and opened nearly ten franchise chain stores in various counties and cities at the speed of "riding the dust", becoming a new star of the wine industry in the Central Plains. The woman who once competed in the Central Plains business circle is back. This circle didn't turn in vain. In addition to wealth and aura, she also regards her love of life as a lifelong career.
As the only China person who has won four French knights, Zhu Xiaolin is known as the "Red Wine Lady Knight". For the wine industry, she does have a little chivalrous heart to help troubled times. In view of the chaos in the wine industry, such as Lafite's rampage, she took it as her responsibility to promote wine culture and devoted herself to making "Feng Tong Manor" the "Whampoa Military Academy" in the wine industry. She envisions the creation of the first "wine chat bar" in China, as a guide and promoter of wine culture.
She is also constantly exploring the infinite possibility of combining wine culture with business. By the end of June this year, she will turn Feng Tong headquarters into a comprehensive club with French restaurants, bars, tasting rooms, high-class cigar rooms, comprehensive conference halls, beauty salons and spas. This is a brand-new wine tasting mode, which sweeps away the habit of eating and drinking seafood on the table in China with a pleasant and elegant wine culture.
Life brewing