Selling postpartum restoration to expand customer experience cards through online marketing is very effective.
Today I will share the National Day online fission customer case, divided into four parts to explain, I hope to be able to help readers.
One, case analysis
Two, online marketing
Three, how to do a good job of online marketing
Four, microblogging marketing
One, case analysis
Two weeks ago, we helped two postnatal recovery organizations to plan the attraction of customers during the Fourth of July to broaden customer activities, broadening the number of 519 people and 245 people!
I believe that many friends pay attention to this matter, will produce such a question:
Goodness, now after the epidemic era, most of the merchants do activities are cold and quiet no one to participate in the marketing activities you plan so many people to participate in it?
How exactly was this marketing campaign accomplished and what was the story?
This is the effectiveness of this year's National Day to do the WeChat customer
a customer 519 people, a customer 245 people!
This article
This article
tells you about the National Day marketing activities of the drop
Two, online marketing
2020 epidemic affecting the national economy, as we all know, the traditional marketing methods for the store customer attraction, it is completely a drop in the bucket.
You may have spent two thousand dollars, printed 5000 flyers, but ultimately to your store experience less than 10 people.
So, postpartum recovery stores planning events are most engaging when they go online!
And WeChat community marketing, online fission activities is the best choice!
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(Just do the double eleven activities, also topped 114 people)
Three, how to do a good job of online marketing
The first step, have their own WeChat private domain traffic
The first step, but also the most important step. You have to have your own WeChat private domain traffic. To put it plainly, you have to add a lot of baby moms WeChat, your potential customers are these baby moms. Only enough customer volume WeChat, there is a basis for fission. That about how much volume?300-5000. If you have no one on WeChat, to do WeChat marketing, forgive me for not being able to help!
The second step, do a good job of activity padding
The second step, do a good job of activity padding? Simply put, you have to have some adhesion with these people. Do not come up to ask for money. This who are disgusted! Usually more to them to provide some such as: new baby moms how to change diapers? How long does a lactation tube last? Those who do not do pelvic repair of the baby moms end up how?
This kind of article, both can spread the idea, but also let the baby mother heart a little anxious, is not to understand. (Circle of friends every day to send out the knowledge of birth health, pictures, videos, and then send out the case picture, encountered a good article, generate a poster group sent to all the baby moms) so as to reach the baby moms. Let them feel that you are more professional than other peers!
The third step, activities to realize
The third step, that is, in the holidays or anniversary, Pink Ribbon Month, and so on to do an activity. Do activities to do to have an effect, or else don't do, or no effect in turn is to smash their own signboard!
Usually, most of the maternity stores to do activities is to think of a paragraph, with a poster, group sent everyone. At the same time in the circle of friends screen. This kind of course very passive. Also mistaken for a salesman who comes to ask for money. The baby moms do not even reply. Activities like the following, hey, the dissemination channels are too limited, and how many people will participate!
Please click to enter image description
And sitting around waiting for the moms to come to your door is very passive, you don't know who is interested in your event, and you don't know who came to see it!
So what should you do?
Find a professional and reliable company to design the red packet activities. Professional things to professional people to do, you a store to sell services, do those time-consuming and laborious. They teach you to provide materials, give you a good planning store activities. And there are a large number of peer cases for your reference. That can be the best store planning activities, reference one or two not to say like the above top customers hundreds of people, even if only a few dozen hundreds of people will be enough to spend this year's "winter"!
Doing a good job of activity link is just the basis, the key is also to inform "all the baby moms, the activities of the welfare to them, even if the old customers should be passed, although they consumed, and then need, but the good news with their girlfriends, is also a good thing. Usually every day circle of friends to brush up the whole activity, and the company even your circle of friends with what picture, group posters with what text are designed. Direct foolproof copy and paste can be!
The fourth step, but also the most central step
How to fission?
How do you get the moms to pull their mommy friends and participate in the activities?
This activity link can let the referrer have red packets to receive, this referrer regardless of whether to participate in the activities, as long as sent to the circle of friends, a friend ordered. Recommenders have red packets (directly to the WeChat wallet). This will enable the old customers to bring new customers, new customers and then bring new customers!
Red envelope stimulation
The first time to seize the customer's desire to consume, and let them know that there are a lot of people are grabbing, and at the same time, let the user have a feeling that I no longer try to be grabbed by others, to produce a sense of scarcity and hunger.
In this way, the atmosphere of the event will be created
Please click to enter the picture description
Now most of the postpartum recovery stores there are three common problems:
1, there is no active door-to-door new customers, businesses do not have an effective method of expanding the new
2, the old customers have a very low desire to consume, there is no old customer referrals
3, the team staff generally lack of confidence, low morale
In the face of such a lack of trust, lack of confidence in the market environment, how can we do well!
Four, microblogging marketing
Through an online marketing campaign, the rapid detonation of the local market, the precise lock store around the source.
You can do marketing activities such as:
Low price lock customers + coupons
Pre-accepted card (the eve of the holiday, or opening)
Industrial alliance
Group purchase discounts and so on
(do not understand how to do?). The end of the article plus microblogging)
Customer comments
The environment will not change, the solution lies in changing yourself.
A:Three days after the end of the event, many teachers sent me a message saying: "Mr. Hao Report to you a good news, you help us plan this online attraction activity program is really very good, and now every day the store is too busy, especially popularity is strong, push packages or push!"
B: "This time a **** 519 people booked, spent more than a thousand production costs have earned back, for nothing, but also earned so many customers."
C: "Doing activities in the past few days, Mr. Hao patiently give us guidance, fool mode, we just do as we do, copy and paste on OK, thanks to the team!"
In fact, the one who should be most thankful is himself.
Because for us to do marketing, the execution of the cooperative merchants is the essence of all success.
Strong execution is the first, without execution, everything equals zero.
Summary of the focus of the production of Kang stores to expand customers:
1, the establishment of their own private area of traffic
2, maintenance of the private area of traffic
3, through the red packet to expand the customer cash
4, efficient execution
Above all, this is to give the production of Kang stores to do the online expansion of the customer process, I hope that you will be inspired by your future marketing plan. 18059855136 (WeChat)