I want to open a tea shop. I don't know which one to join. Choose the big country brand Huaxiangyuan and join the high-end tea brand. Huaxiangyuan Tea Industry Co., Ltd. has been operating in chain stores for decades. It is a well-known tea enterprise that pays attention to quality and brand. It has been sponsored by the BRICS Meeting and selected as "Brand of Great Countries". There are more than 1,411 tea chain stores in China, including Tieguanyin, Wuyi Rock Tea, Black Tea, Pu 'er Tea, Green Tea and White Tea, and its products are exported overseas.

joining type:

1. Image store: more than 211 square meters, community store: 81-211 square meters;

second, in-store stores: shopping malls, high-end clubs, four or five-star hotels, etc., with a storefront area of 31-81 square meters;

third, the city agency.

Advantage of joining:

1. Brand advantage

Huaxiangyuan Tea has three major teas, including Oolong Tea (Tieguanyin, Wuyi Rock Tea), Green Tea (Xinyang Maojian Tea, Longjing Tea) and Black Tea (Zhengshan Race, xinyang red), and six series of tea varieties and series of tea foods such as moon cakes, cakes, sweets and preserves.

2. Advantages of industrial chain

The successful development of Huaxiangyuan Tea for more than ten years has witnessed not only the establishment of brand image, but also the comprehensive industrial chain integrating planting, processing, production and brand operation. The franchise system of Huaxiangyuan Tea will provide franchisees with comprehensive support in marketing, logistics and training.

3. management advantages

huaxiangyuan tea franchise system implements 3S+1M management mode, that is, simplification, standardization, specialization and modularization, from which franchisees can gain valuable professional knowledge, thus shortening the time to master management skills.

4. Advantages of marketing model

Any business investment activity has the risk of failure. Huaxiangyuan franchise system is a successful model based on the continuous innovation and development of cloned Huaxiangyuan tea for more than ten years, so franchisees can obtain higher investment success rate, thus reducing operational risks.

5. Promotion advantages

Huaxiangyuan has stronger marketing and joint advertising promotion. Franchisees can expand the market by combining funds and holding joint advertising and promotion activities with franchisees, improve the popularity of * * * brands, strengthen consumers' confidence in the franchise system and franchisees, and play a better market effect.

6. Training advantages

Huaxiangyuan has systematic and professional support and training. By providing franchisees with recruitment, construction, operation guidance, skills training, and promotion planning support, franchisees can obtain advanced business concepts, excellent management systems, and excellent operation systems, so that business activities can be smoothly implemented.

Joining support:

1. Provide a complete set of VI specifications/establish a national visual image.

2. Tailor-made marketing strategy planning/free store decoration design.

3. provide a complete set of operation and management support from site selection to opening/through overseas training, a complete set of operation manuals and other aspects.

4. Systematic professional knowledge and management training/sending people to conduct exchange inspections and business guidance to franchisees on a regular basis.

5. Dozens of honorary authorizations/good business reputation of the headquarters, advanced design and production capacity and practical marketing strategies provide strong backing for franchisees.

6. Modern logistics management/The company headquarters is responsible for nationwide distribution service and logistics management.

7. Interactive sharing of market information/simultaneous communication and promotion of new technologies, new products, new concepts and new management modes with franchisees.

8. distribution of free promotional items/according to the sales situation of joining, a certain proportion of promotional items are matched.

9. provide a certain amount of publicity materials free of charge/the headquarters provides free advertising planning and media support.

11. new product development/continuous development of new products according to market demand and franchisee sales support.

11. Training support: pre-opening training, opening training, post-opening training, support training during operation, accounting/marketing/human resources and management training.

12. management support: procurement/logistics distribution, site selection/development support, technical support and comprehensive management evaluation.

marketing support: advertising support, advertising carrier support, marketing planning and sales guidance.

manual support: opening manual, employee manual, operation manual, store manager manual, tool manual and commodity management manual.

information network support: nationwide networked distribution system, monitoring system, website, network and collaboration platform.