There is such an iron law in Hainan real estate marketing circle-dry marketing is only 41%. Zhaopeng is just over this age. "We people come from outside the island, and we really can't stand it, so we have to leave."

He witnessed the tragedy of this wave of real estate turmoil on the island. Over the past decade or so, whether it is Meilan in Haikou or Phoenix in Sanya, the most impressive thing is the overwhelming number of real estate advertisements. However, in the first three quarters of this year, Hainan's real estate development investment decreased by 28.1% year-on-year; Housing sales decreased by 44.6% year-on-year.

after the "broken wrist", in the first three quarters, the GDP of Hainan province was 386.579 billion yuan, up 5.5% year-on-year, which was lower than the national average of 6.2%.

In fact, the growth rate of Hainan's traditional advantageous industries, such as agriculture, industry and tourism, has declined to varying degrees.

Hainan, the only tropical region in China, seems to have a prosperous future after being designated as a pilot free trade zone and a free trade port with China characteristics, but the stories on the way to the future still make people from all walks of life have mixed feelings.

maybe this is the only way.

Innovating Hainan

At 8: 41 am on October 31th, the multi-function hall of the second phase of Hainan Provincial Museum, with six cameras lined up, can accommodate nearly p>11 people, and was filled by reporters from all over the world.

A press conference on the case of institutional innovation in China (Hainan) Pilot Free Trade Zone is being held. In just over 21 minutes, 11 cases of institutional innovation were presented one by one on the big screen. This is the result of careful selection from nearly 311 case databases.

from "4,326 billion tons" to "981 billion tons", Hainan Rubber Group (hereinafter referred to as "Hainan Rubber"), a subsidiary of Haiken Group, experienced a "free fall" in its output index for seven years.

Natural rubber is the largest traditional agriculture in Hainan, and Hainan Rubber is the largest listed company of state-owned enterprises in Hainan Province. However, the cost of rubber in Hainan is not comparable to that in Southeast Asia, and it lost about 1 billion yuan every year in previous years.

The plight of Hainan rubber is the epitome of Hainan's primary industry.

However, Hainan Rubber has been involved in the "dangerous beach". Last year, the company turned losses into business and realized a profit of 229 million yuan. In the first half of this year, the revenue was 5.936 billion yuan, a year-on-year increase of 13.21%.

Its turnaround case was enlarged to the above-mentioned press conference, and the reform and innovation mechanism based on market-oriented performance management became a life-saving "straw" for local traditional industries.

The old tide has faded

The property market has halved, and 71% of Zhao Peng's peers have disappeared.

In the past, what he had to do every day was to receive the sales report at the first time after the end of the day and compare the sales data of various buildings. Now? Don't look, it's also a "duck egg".

Zhao Peng was transferred to Hainan project by the company in 2114, and stayed there for 2115. Today, he is the marketing director of a local real estate enterprise in Hainan. "You go to Binhai Avenue for a ride, from Danzhou to Yangpu, and there are more than 11 single buildings on both sides of the road. In the last two months, the sales performance of these projects is either 1 sets or 1 sets. Wenchang City has a project developed by TOP6 housing enterprises. It got the pre-sale certificate in May and has sold less than 21 sets so far. "

since p>2116, the only tropical island in China has been accompanied by the construction of a free trade zone (port) and a global purchase restriction policy. A year and a half passed, and the property market went from crazy to bleak.

before p>2118, real estate contributed nearly half of Hainan's GDP. "Linhai those big counties, now the filing area is calculated by thousand square meters. In the past, the sales of a single real estate basically started with 11,111 square meters. " Zhao Peng calculated an account, and now the number of houses sold in a county in Hainan is not as much as that in a previous project.

shrinking sales area means fewer and fewer customers. Zhao Peng started from the first project in Hainan, and 95% of the buyers he contacted were foreign customers. After 2111, Hainan's economy developed further, and professional managers from other places came here one after another to settle down-these people who should buy a house have already bought it, and now few people can qualify for buying a house in Hainan.

Lori's feelings are more profound. She came to Hainan to go to college 21 years ago and settled down here after graduation. She is a typical salesman: she dresses appropriately and is good at words. When she gets serious, she shows herself: she is naturally crazy about houses and invests in real estate whenever she has a little cash.

from p>2116 to 2117, Lori enjoyed a wave of high dividends in the industry. At that time, she worked as a sales consultant in a building with the concept of health preservation, and there were a constant stream of customers coming from the northeast. The rich income made her easily cope with the mortgage loan of five suites.

The good times didn't last long. After the "attack" of Hainan's global purchase restriction, the five houses she bought at hand almost became "hot potatoes".

Luo Li, who moved to a thousand acres in Haikou and just needed a large market, is now "enlightening" a foreigner. "It's easier to settle down. We have a lot of new Hainanese to buy this dish, and the proportion of foreigners and locals is about half."

at 2 o'clock in the afternoon, there were only two groups of customers scattered in the huge sales center, and Lori tried her best.

Xinfeng Xu Lai

Haikou Fuxing City Internet Innovation and Pioneer Park is a key innovation and entrepreneurship base in Hainan Province. Liang Ma's daily work is almost all around the investment operation of this park.

He is the deputy general manager of this investment company in the park. "Hainan has built a free trade zone for more than a year, and the number of registered enterprises in the park has increased by one or two hundred at once. In 2117, the tax revenue of the park only reached 51 to 61 million yuan. Last year, it had already mentioned 421 million yuan, and in the first nine months of this year, it had already reached 931 million yuan. "

In the past, most of the visitors were small-scale Internet companies. Now, about 11-21 companies with larger scale and wider formats come to visit us every week. The change stems from the adjustment of the arrangement and combination of these protagonists in the park.

"After April last year, Hainan began to strengthen the introduction of large enterprises from the province to the park, which promoted the entry of many China Internet top 111 companies." Liang Ma said.

the latest one is ByteDance. In October last year, Liang Ma accompanied relevant leaders of Haikou City to Beijing to visit Zhang Yiming, the founder of ByteDance. After a month, Zhang Yiming returned to Haikou.

after the national day, a group of founders of internet companies, including Yao Jinbo, CEO of 58 City, Cai Huaijun, president of Mango TV, Yu Hongjian, co-founder of Flash, Ding Xiaojing, partner of Focus Media, and Chen Anni, founder and CEO of Kuaikan Comics, also came to Hainan Free Trade Zone.

in the past, the real estate industry was dominant. In the Guiding Opinions of the Central Committee of the State Council on Supporting Hainan's Comprehensive Deepening of Reform and Opening-up issued in April last year, the Internet industry was listed as one of the top ten industries to be developed in Hainan in the future. In the first three quarters, on the premise that Hainan's investment in fixed assets (excluding farmers) decreased by 16.3% year-on-year, investment in information transmission, software and information technology services increased by 5.9%.

Go all the way along Jiangdong Avenue in Haikou City. There are large areas of bare yellow land on both sides, and some large machinery has entered the site, which is dusty. More is surrounded by circles of blue enclosures.

in June, 2118, Hainan announced the start of the planning and construction of Jiangdong New District in Haikou, taking it as the key pilot area for the construction of Hainan Pilot Free Trade Zone.

at the end of September, Ding Hui, mayor of Haikou, publicly stated that in Jiangdong New District, 32 intentional landing projects are under intensive negotiations according to the layout of six industrial parks, including business headquarters zone, financial zone, airport economic zone, Hainan National Exhibition Zone, design zone and science and education zone.

At the intersection of Jiangdong Avenue and Xingyang Avenue, a golden yellow building with unique shape stands side by side with the 88-meter-high sightseeing tower, which is the exhibition center of Jiangdong New District. At present, it is not open to the public, but an on-site security guard told the Economic Observer, "Every day, there are large delegations from Beijing, Hongkong, Taiwan Province or abroad. They lead the team in the name of enterprises, sometimes as many as 211 people."

the sightseeing tower has become an excellent observation point for these enterprises to have a distant view of the whole area and select plots. According to a person familiar with the matter, at present, the price per mu of land approved by Jiangdong New District is at least over 1 million yuan. The government has even set a strict entry threshold-the enterprises to be stationed must be among the top 511 in the world and must contribute an output value of RMB 11 billion per year.

People's War

Zhong Wang always mentioned it when chatting with friends, but I didn't expect to cut into tourism. He has been rooted in Hainan for more than 21 years since 1996.

Before that, Zhong Wang was the founder of Hainan Sequoia Kechuang Industrial Co., Ltd., a high-tech enterprise engaged in green building.

four years ago, Hainan province proposed to promote the development of tourism, requiring all departments and bureaus to report special tourism projects. The Department of Agriculture will set the direction in the Internet agricultural town and set up a project working group. As one of the private entrepreneurs, Zhong Wang is also involved.

One year later, in Shishan Town, Haikou City, a volcano bike culture festival will be held, and Zhong Wang has figured out a tourism project of "People's Cavalry Camp".

however, in the first year of the project, there were big problems. From building a traditional bicycle station, to cooperating with various travel agencies in Hainan, and then to locking in the construction of enterprise groups, he changed three times before and after, but he didn't get through.

"The target market of my tourism project is not an outsider at all, but a local. The tourism pattern in Hainan is that 71% of the guests go directly to Sanya and only 31% stay in Haikou. " Wang Zhongyuan thought that Sanya tourism was more prosperous.

the facts are quite different. At an industry exchange meeting, peers complained one after another that Sanya was more difficult to do. Because the population is smaller.

Now, Wang Zhong is trying to make a breakthrough in the positioning of sports tourism, but the road ahead is long. Since the beginning of this year, his revenue in the tourism sector has dropped by at least 41% compared with last year.

The situation of the tourism industry in Hainan is not good either. In the first three quarters, the total number of tourists received in the province was 56.167 million, a year-on-year increase of 7.1%; The tourism revenue reached 71.763 billion yuan, a year-on-year increase of 11.2%. These two growth rates have consistently declined compared with the same period of last year.

Zhong Wang is trying to attract customers. He said that on the one hand, Hainan's cultural excavation is not deep enough; On the other hand, more and more countries have realized visa-free travel or landing visa, Bali and Southeast Asia, which is not far from Hainan in terms of tourism cost and natural scenery.

Lori is also engaged in a "customer defense war". She was about to show her customers around the model room, and when she turned her head, a colleague came over to "cut off Hu".

equally urgent are those science and technology enterprises. Zhong Wang's Sequoia Science and Technology Co., Ltd. spent the most money in a year. Zhong Wang invested nearly 8 million yuan in research and development of Sequoia Science and Technology Co., Ltd., of which the cost of talents accounted for about 71%. What is more difficult is that you can't get the money.

"Hainan itself is short of well-known universities, and most of the talents trained by Hainan University choose to drift north after graduation, so local high-tech enterprises face many difficulties in recruiting people." A technical director of Hainan Haiqi Network Technology Co., Ltd. told the Economic Observer that at present, they are in urgent need of talents involved in big data, artificial intelligence AI, blockchain and other technical applications, and Hainan is almost zero.

On October 24th, a new round of household registration system reform in Hainan Province was born, and two new measures attracted people's attention: First, the restrictions on settlement in this province (except Sansha, the same below) were basically abolished; The second is to cancel the distinction between agricultural registered permanent residence and non-agricultural registered permanent residence, and register it as a resident account.

But Liang Ma asked, will real talents come in for a little government subsidy?

"Of course not, they value opportunities more."

Sun Dahai, spokesman of Hainan Provincial Party Committee, Deputy Secretary-General of Hainan Provincial Party Committee and executive deputy director of the Provincial Party Committee's Deep Reform Office (FTO), said that recently, domestic and foreign experts gathered to discuss how to build a free trade zone (Hong Kong); The relevant ministries and commissions of the central government are intensively promoting the introduction of the free trade port policy. "In the next 2-3 months, there should be waves of good news."