Although there is a mahjong business, it is only a supplement to the restaurant business. The main source of profit in Yi Boss's shop is still a few yuan and dozens of yuan of cooking.

a mahjong business with four cups of tea for four hours at forty yuan a game can bring a profit of several thousand yuan to Yi Boss in a month, but cooking will increase the turnover to tens of thousands. Therefore, in the center of gravity, Yi Boss pays more attention to the kitchen in the store and the quality of cooking in his own store.

The kitchen is the top priority of a restaurant

"Three years ago, when I first took over, this store could only make a profit of two or three thousand yuan a month. The original store owner just felt that the profit was poor and transferred the store to me. " Boss Yi said.

how has business improved since I took over?

boss yi analyzed it for a while.

decoration? There is no change in the pattern, and the occasional renovation has not changed anything.

location? The location of the store has not changed, just at the bottom of the family building, and the surrounding environment has not changed much for several years.

"But our food has become delicious," said Boss Yi. "Our shop is family-style. We don't invite others, so we have to cook everything ourselves, and so does cooking." After these years, it is inevitable that the craft will get better. In addition, Boss Yi also learned a lot of new dishes: "Since I opened this store, I have learned a lot of dishes, such as chili pepper diced chicken and coke chicken wings, which I didn't know before. You can open a restaurant. You can't just come and go with these dishes, so you have to find a master to learn. "

So, in the past two or three years, there are more and more dishes for guests to choose from in Boss Yi's restaurant.

repeat customers should also be cultivated

there are some things in the boss's shop that are different from other restaurants.

Often, you will find that on the take-out platforms such as Meituan take-out and Hungry, some merchants have full reduction activities such as 31% off 2 yuan, but they can't enjoy this discount when they go to offline stores. Boss Yi thinks this is unreasonable and that it may be a business opportunity.

So, he set up this kind of full reduction activity in the store, in which guests can pay two yuan less when they spend 21 yuan at a time, and five yuan less when they spend 51 yuan. This has indeed made many customers who spend more than 31 to 41 yuan order another dish in order to raise a full reduction.

In addition to full reduction, Boss Yi also engaged in another kind of full gift activity. When the accumulated consumption of guests in the store reaches 511 yuan, they can get a fried dish of more than 21 yuan for free with the small ticket they have spent.

"Are there many people?"

Boss Yi replied, "It's still relatively rare. In fact, I often see a few regular customers who have spent more than 511 yuan in the store, but have never taken the receipt to get it. Most people don't have the habit of saving small tickets. Maybe they know that they can save small tickets to change dishes, but it is still troublesome for many people to save small tickets one by one. " However, there are also guests who are not afraid of trouble and take good care of the small tickets, holding a stack of small tickets for cooking.

"In fact, it doesn't matter whether the guest will come or not to change the dishes. What's important is to let the guest know that he can come and change." Boss Yi said. This is a means for him to cultivate repeat customers, which may be difficult for laymen to analyze, but for boss Yi, the turnover is still obvious.