Many people don't know how to write a business plan. Business plan can be said to play an important role in people's lives, and it is used very frequently. Next, I will share the full version of the business plan template with you.
1 "Cafe" used to be a symbol of fashion consumption in China. Compared with the relatively backward rural areas, people in cities live more tastefully. Fashion youths meet and walk into elegant and pleasant cafes, not only to taste the aroma of coffee, but also to enjoy the unique feeling endowed by fashion. However, now, the urbanization process of rural life is getting faster and faster, and the time is ripe to open cafes in rural towns.
1, project establishment
Now farmers' living standards are improving day by day, and they are beginning to yearn for enjoying life. Therefore, I want to open a small, warm and fashionable cafe in a small town with development potential.
2. Location selection
Cafe is a place that pays more attention to taste, quiet and elegant, warm and romantic atmosphere, and it is also an important place for young people to fall in love and spend leisure. So be sure to pay attention to the position In a quiet place facing the street, or in a place facing the street and the river, we should not only highlight the rural characteristics, but also pay attention to environmental coordination, giving people a beautiful enjoyment.
3. Financing
10000 yuan is enough. The decoration is 5000 yuan, and the working capital is 5000 yuan, which is mainly used for coffee, drinks, cigarettes and so on.
4. Prospect forecast
With the continuous development of market economy, the living standards of rural people are getting higher and higher, and the characteristics of urbanization are very obvious. In many places, high-rise buildings have been built in villages, and streets and communities show the elegance of the city. In some economically developed coastal areas, the construction of rural towns and the life of residents are now no different from those of cities.
On the other hand, China's investment in rural development is also increasing. Accelerating the construction of rural small towns has long been put on the agenda of development planning, and the rural construction centered on small towns is developing faster and faster.
The construction of rural towns and the acceleration of urbanization provide a good foundation for the development of coffee shops and considerable room for subsequent development.
Judging from the customer base, young people in rural areas now generally yearn for an urbanized life, and they can also take their girlfriends or partners into elegant and fashionable cafes like city people to enjoy warmth and romance.
Rural youth are the main consumer groups of rural town cafes. A large number of young people in rural areas can bring enough consumers to the coffee shop business in rural towns. Moreover, the life of young people in rural areas is very fashionable now, and they want to learn from city people, date in cafes and enjoy the best time of their lives, instead of walking on the ridge, drilling in the Woods and sitting on the hillside like their predecessors. The desire and yearning to follow the fashion is the basis for the prosperous business of rural town cafes. It can be said that cafes in rural towns have great commercial potential and need to be developed.
5 personnel employment
Two or three people. Among them, 1 coffee, water and wine shopkeeper, part-time cashier, is responsible for the management of cafes. 2 waitresses, 1 part-time health work when business is light.
6. Operation mode
Management should aim at the market, pay attention to fashion and be flexible and diverse. For example, customize birthday cakes for guests, send flowers to guests and so on. We should often launch special activities, such as weekends, Valentine's Day, Mid-Autumn Festival and so on. And we all want to have activities. At the same time, it is necessary to increase publicity to attract young people in the city. Because city people are tired of city life, it will be more unique to taste the rural customs and charm of rural open-air cafes in rural areas than in urban cafes.
Full version of the business plan template 2. Overview of objectives
(A) the relationship between enterprise goals and plans
Enterprise goal is the stage goal or ultimate goal of all production and business activities of an enterprise. The top of the pyramid is the task of the enterprise, which is the overall goal of the enterprise. The overall goal is directly based on the selected task. Next, the strategic plan, sub-goals and action plan are derived from the overall goal. Strategic plans are usually made by senior management in an organization. Phased goals are more detailed and specific goals to be achieved within the framework of overall goals and strategic planning. Action plans can be associated with phased goals, overall goals, or both.
(ii) Target content
An enterprise often has many goals. Some may be related to the economy, while others may involve social, environmental or political aspects. Generally speaking, a successfully managed enterprise should include the following objectives:
(1) market target;
(2) technical improvement and development goals;
(3) the goal of improving productivity;
(4) material and monetary resources objectives;
(5) profit target;
(6) human resource objectives;
(7) the goal of giving full play to the enthusiasm of employees;
(8) Social responsibility goals.
(3) Problems that should be paid attention to when setting goals
1, the goal should be specific.
The common problem of general organizational goals is that the narrative is too general. Although the target should be flexible, it should be specific, such as "sales increased by 5% over the previous year" and "market share should reach 1997 15%".
The more specific the high-level goals are, the simpler the process of organizing the grassroots to set goals is.
2. The goal should be measurable.
For example, "increase the market share by 5% in the next planned year" is a measurable goal, which enables managers to measure the progress in the middle of the year and compare the actual performance with the expected target;
3. The goal should not emphasize the activity, but the result.
4. The goal should be both practical and challenging.
(D) How to effectively set goals
1, understand the purpose of the target
Setting goals usually has two basic purposes:
(1) Set the "shooting target" for the institution;
(2) Provide a network for making other goals and plans. The so-called network is the methods and steps used in the process of achieving the goal.
2. Correctly define the content of the target.
The content should be specific, but concise and have a clear time range.
3, the consistency of various goals
The top management of the organization must ensure that the objectives within the organization are consistent with the overall objectives.
4. Effective reward system
In the process of setting goals, we should pay attention to establishing corresponding reward and punishment system, and an effective reward and punishment system can promote the formulation and realization of goals.
Second, management by objectives.
At present, in the world, management by objectives has become an extremely useful method to set and manage objectives systematically. Management by objectives is a comprehensive management system, which combines many key management activities with systematic methods to consciously achieve organizational goals and personal goals.
(A) the process of management by objectives
Summarizing the successful experience of management by objectives in practice will make us better understand the importance of objectives in management. The process of target management and evaluation is as follows:
1, initially set the goal at the highest level.
The first step in setting goals is for top managers to determine what corporate goals, missions and more important goals they want to grasp in the future.
When setting goals, managers should also establish standards to measure the completion of goals. If the target can be assessed, the measurement standards such as sales, profit, percentage and cost standard should generally be formulated into the target.
2. Clarify the role of the organization.
In the process of achieving the goal, the relationship between expected results and responsibilities is often ignored, which should be paid attention to. For example, when setting the goal of putting new products into production, the heads of research, sales and production departments must carefully coordinate their work.
3, subordinate personnel goal setting
After conveying the relevant overall goals, strategies and planning work premises to the subordinate supervisors, the superior leaders can start to set goals with them.
The role of superior leaders here is extremely important. The questions they should ask include: What contribution can you make? How can we improve your work and help improve mine at the same time? What are the obstacles? What has prevented you from reaching a higher level of performance? What changes can we make? How can I help you? Doing so can solve many problems that hinder performance, and can also absorb many constructive opinions from the experience and knowledge of subordinates.
Full-version business plan model template
With the trend of the times, cakes have become people's daily favorite food. Because there is no formal cake shop outside our school gate, in order to meet the needs of teachers and students, we plan to open a DIY cake shop, which is characterized by allowing students to make unique cakes by themselves.
Second, the company description
(a) the purpose of the company:
Our goal is to create a fashionable and popular operation mode different from ordinary cakes, create a cake shop with quality first and service first as its purpose, expand to major universities after the overall planning is mature, and open a "characteristic" chain store Tasky DIY magic baking according to local trends.
(II) Company Name: diytasty Tashiji DIY Magic Baking Chain Store
Three. Overview of bakery
1, our restaurant belongs to the catering service industry, and adopts the financing method of group members raising funds. Mainly provide DIY birthday cake, bread, ice cream and drinks and other desserts (seasonal launch).
2. Our shop is going to choose Wangpu, which is rented at the school gate for 2000 yuan. The decoration style is sweet and provides leisure space.
Our store needs 90,000 to 50,000 venture capital.
Situation analysis
Advantages: Most of the customers are students, and they understand their psychological needs. Management methods can be flexible according to needs, such as holding special activities on holidays to attract students with food.
L disadvantage (w): lack of business experience, and the initial investment cost is expected to be high. There are many kinds of materials, which makes the purchase procedure more difficult.
L Opportunity (0): I am curious about new things in college. Our price is moderate, which is in line with students' consumption concept. It is feasible and has a high chance of success.
L Threat (T): Due to the strong geographical orientation, students almost only face their own students. With the development of the surrounding areas of our school, some potential competitors are bound to enter, posing a threat to our store.
L Opportunities (O) Threats (T) Advantages (S) Adapt to the market demand, change the traditional business model, and provide students with opportunities to do it themselves. Occupy the market with its own advantages and create its own brand before potential competitors enter. With the accumulation of operating income, we are ready to expand the scale and seize new markets. Disadvantages (w) Do a good job in advertising in the early stage, and regard the possible poor benefits or even losses as the early input cost. According to the unexpected situation in the early stage, we should operate flexibly, constantly change our strategies, respond to market changes and competitors in a timely manner, and constantly innovate and guide the market while adapting to the market.
Four. Products and services
(A) the layout of the store
Cashier, cake area, chocolate area, finished product display area, freshly squeezed juice area, leisure area.
Music playback menu:
A little love (Feng Xiyu)
The girl in the mirror (britney spears)
My heart is eternal (celine dion)
Honey (Tina Karol)
Sit here (Lynn Marlene)
All I have (Maria Kelly)
My prayer (piety)
(2) service
The waiter is wearing a white shirt, trousers and a purple lace apron on his uniform.
Specific service requirements:
Uniform clothing, always keep clean and uniform.
Smile service, be warm and friendly to customers, try to meet customers' needs, and use polite expressions such as "Welcome", "Please enjoy your meal", "Thank you for your patronage" and "Please walk slowly and come again next time".
During work, employees are not allowed to chat and fight, and are not allowed to make loud noises.
Everyone has an opinion book. Customers should consult their opinions after consumption, and give feedback to the store manager in time if they have any opinions.
(3) products
Cake area: Purple Dream, Wizard of Oz, Love Waltz, Lemon Snowhouse, Sweet Orchard, Sunset Avenue (selected products/free creative design /DIY).
Chocolate area: Maxim (almond flavor), Alice Ding (strawberry flavor), love life (orange),
Shanghai style sweetheart (cream flavor), coffee angel (coffee flavor), Neuhaus (pure chocolate),
Jinhua wine core (wine core flavor) and red label (dark chocolate) Note: It can be made with cake.