First, the current situation of Haidilao

According to the data, there were 308,544 newly opened stores in Haidilao 20 192020, and by June 3 1 2002, the total number of stores in the world was as high as 1597. However, in this process, some stores were closed, and the number of closed stores was around 300. Finally, the total number of Haidilao stores is still above 1300. However, this year, Haidilao's share price has fallen sharply. At present, the stock price is only HK$ 20.2, and the market value is HK$ 1 126 billion, which has dropped by more than 75% in the last year. From this perspective, the market value of Haidilao has not only increased by 300 billion.

Second, the pressure of sea fishing.

Part of the reason why Haidilao lost money is related to the previous large-scale expansion, because large-scale expansion has great risks. Haidilao started with service, and large-scale expansion will make the service training of personnel not in place. Just like the Haidilao we saw last year, there have been many service problems that consumers are concerned about. In addition, the repeated changes and epidemics in the world have also had a certain impact on the turnover of Haidilao. In addition, some restaurants have been closed, which is an irreparable sunk cost.

3. What should Haidilao do in the future?

The problem that Haidilao is facing at present is transformation, because although Haidilao's service is very famous, many people think that Haidilao is in a state of over-service, and the commodity price of Haidilao is more expensive than in the past. Judging from the current situation, among the existing profitable stores, Haidilao still needs to improve its service level, at least it should not be over-served. When choosing to expand, it is necessary to do a good job in cost management, reduce management costs and improve management efficiency. Only in this way can market efficiency be improved.