Many friends were confused before they entered the business. Is this industry good, how much to invest, whether to join or do it yourself, and how to choose the location?

Although the threshold of this industry is low, it is not easy to operate. If you are not good at interpersonal relationships, lazy and sloppy, and don't like hygiene, I advise you to stop here.

People often ask how much it costs to open a supermarket of several square meters. Who will answer this question is just a rough idea. Because the rent in each place is different, the transfer fee is different, the rent delivery method is different, the decoration is different and the positioning is different. What I said is standard. It takes15-200,000 to open a 50-square-meter convenience store in a second-and third-tier city, and 100 square meter needs 200,000-300,000. As for multi-use, it can be opened in places with cheap rent, such as garages and utility rooms in large residential areas, or suburban villages. The house doesn't need to be decorated, even the cashier system and the surveillance anti-theft system are exempted.

Now there are more and more convenience store supermarket chain enterprises. Whether it is better to join them or to build your own brand is a matter of opinion. Finally, how do you position your business? Is it to open a comprehensive supermarket at the entrance of the community or just a fresh supermarket? Do you want to sell tobacco and alcohol or non-staple food department stores in the office building? Do you sell alcohol, tobacco and snacks in the catering and entertainment street or open a convenience store supplemented by non-staple food department stores in hospitals and schools?

Yes, I'll tell you how to choose the site next.

Step 2: Site Selection

It is said that the success of a store depends on the choice of location, which is true. Nowadays, people, especially young people, are too lazy to take more steps, even if you are a little cheaper than others. Since it is a convenience store, we should make a fuss about how to provide convenience. First of all, your location should be convenient. How do you choose the most convenient location? I'll summarize several lots for your reference. Not all lots are as accurate as I said, but there are still various factors.

Five-star locations: schools, railway stations and docks, large enterprises and institutions, large office buildings, hospitals, farmers' markets and large residential property investment forms (exclusive operation only). These positions can generally be obtained by relationships, so once they are stationed, the future is bright.

Four-star location: the main traffic points of bustling commercial streets, the entrances of large and medium-sized residential quarters, the traffic intersections near dense office buildings, the main locations of dense restaurants and entertainment, the main intersections near universities, the stations and docks with large traffic, and the conspicuous locations near cinemas.

Three-star location: large-scale driving school examination room, many restaurants and entertainments nearby, major intersections of small and medium-sized communities, major traffic intersections, T-junctions, three-way intersections, multi-line bus stops, and prominent positions in bustling commercial streets.

Generally, the per capita monthly income in a region reaches 2,000 yuan, so the per capita consumption in convenience stores is 4-6 yuan; The per capita consumption in areas dominated by the elderly is less than that in 2 yuan. Therefore, when we evaluate the effective population consumption of radiation in a certain place, we should first understand the main population structure of the area, and then understand the population. Some people will ask, how do we know how many people there are? For example, in a residential area, you can get the total number of households in the building first, and then you can observe the occupancy rate of the residential area by asking the actual occupancy population of the property. Generally, the houses are decorated, equipped with air conditioning, curtains and balcony clothes drying. So how many people can open a shop? Generally speaking, every 1 0,000 resident population is suitable to open a shop within 1.20 square meters, and the rent does not exceed 6,000 yuan per month.

Supplement:

1. When evaluating the monthly turnover, you can do it if the two-day turnover is greater than the monthly rent, and give it up immediately if the two-day turnover is less than the monthly rent.

2. Don't choose areas with dense convenience stores and supermarkets. The competition is too fierce. You are a novice. How can you beat them?

3. It is not recommended to make a facade: the facade steps are too high (customers don't want to climb more), the door head is too narrow (it feels like a small grocery store, which is not attractive), and there is a big barrier at the door (it is not easy to be found). Although it is in a conspicuous position, it takes several turns to get to the position (it is not convenient enough, and the supplier will be too troublesome to get the goods, which will often lead to your out of stock). The door is a fence and a sewage ditch (customers will smell the bad smell)

Don't think that you don't need a good location, as long as the price is cheap, you can still do business. Wrong, all wet. Think about it, if you can afford it, others can afford it. At the end of the price war, vicious competition will lose both sides, and you will die first.

Once there are more competitors, if you want to join the competition, you must occupy a favorable position and don't crowd into others. If the space is large, you have to be the biggest, so that you can be competitive. The so-called big fish eat small fish.

6. Sometimes I can't help myself. You may be the first in this area. When business is good, competitors keep joining, so that your market is constantly divided. If you are at a disadvantage because of changes in regional planning in the later period, you can change signboards and formats into wholesale supermarkets with sufficient funds, which may bring you back to life.

Step 3: Sign the facade lease contract.

The location is good. The next step is to talk to the landlord about rent and sign a contract. There is no uniform standard in the market, how much rent and how to decide the contract are basically how you talk to the landlord. Let me briefly summarize here. The general lease term is 3-5 years, some landlords will let you sign it year by year, some will remain unchanged during the lease contract period, and some will increase by percentage every year; There are three ways to pay the rent: one for one, one for three, one for six months, or 1 three years. I usually talk about procrastination, with a deposit of 2000 and rent paid for half a year. The contract must indicate that assignment is allowed.

What should I pay attention to when transferring to another store?

1. Ask about the possibility of demolition in this area.

Find out if it is possible to set up a supermarket here in the near future.

3. How is the landlord's character?

4. Is it possible to raise the rent substantially in the near future?

What else should I pay attention to if I switch to a convenience store opened by someone else?

1. Observe the flow of people in each period.

2. Observe the moving route of people.

3. Observe whether the goods in the store are complete and clean, and whether they are expired. If the goods are messy, the surface is covered with dust, and there are many expired goods, it means that business is poor.

4. The actual utilization rate of checkout counters in medium and large supermarkets is less than half, indicating that business is not good.

5. To take over and transfer other people's shops, the actual owner of the facade must be recognized, and a new contract must be signed with the landlord with the landlord's consent.

6. The copy of the ID card given to the landlord must indicate that this copy is only used for facade leasing, and it is invalid to copy it again to prevent it from being used by criminals.

7. Be sure to ask the landlord to give 15-30 days to decorate when signing the contract.

Step 4: decorate the equipment.

How to layout is a headache for beginners. The layout of regular convenience stores and supermarkets, combined with the size of decoration and equipment. First of all, in terms of layout, you must first locate the main categories of business. General convenience stores include tobacco, alcohol, beverages and non-staple foods (biscuits, snacks, cooked food, cooked food, tonics, etc.). ), fresh food (vegetables, fruits, aquatic products and seafood, fresh meat products, bean products, flour products, cooked pickles, frozen food, etc. ), grain and oil, condiments, daily necessities.

Layout: Generally, the checkout counter of convenience stores in small supermarkets is located on the right side of the entrance, but it can also be located on the left side of the entrance due to structural and mobile reasons. Valuable goods are placed behind and beside the cashier's desk, and beverage display cabinets and yogurt display cabinets are placed near the door opposite the cashier's desk. Small commodities are easy to be stolen and not easily found by customers, so small commodities are generally placed around the checkout counter. Non-staple food is the main area in front of the entrance, and daily necessities are placed in the back. Related products should be connected together to facilitate customers to buy in series. If it is a convenience store that focuses on fast-moving consumer goods, such as the facade of a commercial street or near restaurants and entertainment, it is enough to make 3-5 shelves of daily necessities at most, and the main passage is at least 0.9- 1.2 meters. Due to the conflict between area and equipment size, some areas are at least 0.6 meters. The shelf size of Nakajima can be1.4m-1.6m, not too high.

Decoration: Economical decoration, the floor tiles are generally 600*600 vitrified tiles, the color is generally beige or dark, the wall is ideal for orange or pink, and the ceiling is brushed with iron gray or blue. Every 4 square meters is equipped with a fluorescent lamp, and electrical sockets in each area must be reserved during decoration. It's best to install two doors, a toughened glass door, more up and down locks, and a shutter door in front, which can play the role of anti-theft. Standard and luxurious decoration depends on your imagination, mainly the design of ceiling and the overall design of storefront. There is no standard for this. Some people can decorate the luxurious facade with the least money, depending on your creativity.

Convenience store equipment: 1 set of cash register, 1 set of bar code scale, 1 set of dual-purpose bar code machine and price tag, 1-2 beverage display cabinets (provided by beverage suppliers), yogurt display cabinets, ice cream storage cabinets, frozen food storage cabinets, alcohol and tobacco cabinets, cash registers, shelves, and so on.

If you want to do other supporting services, you can also add some equipment: rocking car, copier, fax machine, free boiling water machine, sausage roaster, free heating microwave oven, battery car charger and so on.

To run your own convenience store well, you should pay attention to the above points in addition to site selection and decoration, and also solve the ordering and daily operation. As a commercial channel for manufacturers, terminal stores and consumers, Zhongjiu Convenience will provide convenient ordering channels for convenience store owners. Download Zhongjiu Merchants APP to register, and you can easily place an order. At the same time, you can provide services such as product sales recommendation and marketing promotion, optimize the daily operation of convenience stores, and increase the average daily sales of stores!