1. According to the content of advertisements, it can be divided into product advertisements, brand advertisements, concept advertisements and public service advertisements.
2. According to the purpose of advertising, it can be divided into informing advertising, promotional advertising, image advertising, implied advertising, public service advertising and promotional advertising.
3. According to the advertising strategy, it can be divided into single advertisement, series advertisement, concentrated advertisement, repeated advertisement, marketing advertisement, comparative advertisement and persuasion advertisement.
4. According to the advertising media, it can be divided into newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements and lunch box advertisements.
5. According to the forms of advertising, it can be divided into image advertising, text design advertising, humorous advertising, portrait advertising and audio-visual advertising.
6. According to the scope of advertising, it can be divided into international advertising, national advertising, local advertising and regional advertising.
7. According to the communication object of advertisements, it can be divided into consumer advertisements and enterprise advertisements.
8. According to the theme of advertisement, it can be divided into general advertisement and retail advertisement.
Extended data:
The significance of advertising existence
1, accurately express advertising information. In modern commercial society, most information about goods and services is spread through advertisements. Print advertisements accurately express information through words, colors and graphics, while two-dimensional advertisements express information through sound and dynamic effects. Only in this way can goods and services be accepted and recognized by consumers.
2. Establish a brand image. The image and brand of the enterprise determine the position of the enterprise and products in the eyes of consumers, which is usually maintained and shaped by the strength and advertising strategy of the enterprise. In print advertisements, newspaper advertisements and magazine advertisements have strong brand-building ability because of their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.
3. Guide consumption. Generally, print advertisements can reach consumers directly with detailed information, so shopping guides, real estate advertisements and commodity information can guide consumers to buy products. Two-dimensional advertising can promote consumers' consumption through the influence of dynamic effects.
4. satisfy consumers. The aesthetic re-creation of material culture and lifestyle in advertising design can beautify the picture through exaggeration, association, symbol, metaphor, humor and humor. Therefore, it can meet the aesthetic needs of human beauty, master the aesthetic taste of consumers, and effectively guide their consumption concepts in material culture and lifestyle.
Baidu encyclopedia-advertisement