Recently, due to the requirements of the company's leadership, our department for the company to do a program on business, this is my first draft, a correction! The following is a "business plan case example of about 800 words", just for reference, welcome to read.

Business plan case example of about 800 words a

The company entered the e-commerce market in the e-commerce market is not mature, can not be fierce competition to occupy the market, expand market share, to achieve profitability at the fastest speed.

A market positioning, functional positioning

Pre-type: C2C, B2C, the service object is based on the citizens of the region, business, food, books, software and hardware, similar to the traditional warehousing supermarkets online supermarkets, and the establishment of a small second-hand market platform.

Later types: B2C, B2B, enhance the function of the trading platform, increase the enterprise trading, product release platform, expand the online supermarket product content, from the operation of low-priced goods to expand to the big goods, high production value, high profit products.

Second, the development goals

Initial: apply for a domain name, apply for a loan, to absorb the risk of investment, the production of the site. Contact ISP, apply for network intervention, purchase servers and other hardware and software equipment.

x months: the establishment of the website, expanding the content of the site, standardize the site services, to attract joining the marketers, so that the site in the region has a certain degree of visibility, the establishment of service networks, the establishment of product procurement network, the establishment of the product distribution network, the training of staff, product procurement, distribution relying on the chain of supermarkets and other traditional logistics networks. Relying on the traditional logistics network can be used to cooperate and join the way, can be a traditional retailer as a subordinate enterprise.

1 year: a strong visibility in the region, can play their own brand, in the website content has further enrichment, to strive for more franchise marketers, enrich the online supermarket products, and to the development of high-end products.

Absorb investment, expand the scope of business, and proceed to establish a B2B business trading platform.

Realize the site profitable.

2 years: to reach one of the region's largest e-commerce site, consolidate market share, site integration, B2B, B2C, C2C three business methods as a whole, the construction of an independent logistics system to reduce operating costs. In the consolidation of low-end product market at the same time, the center of gravity to the development of high-end products, the establishment of high profits, high value-added products based on the business system.

3 years: the acquisition of product supply companies, the construction of their own production and marketing system to further reduce product costs. Completely separated from the traditional retailers, logistics companies, the establishment of more convenient, more favorable product marketing network.

3 years later: depending on the situation.

Third, the site board and style

The site is initially divided into product indexing, online trading, new releases, BBS, the second-hand market, the five major.

Later gradually increase the enterprise product release plate, increase the membership plate, the implementation of preferential policies for paid members.

The style is positioned as simple and bright, a combination of pictures and text, with light colors as the tone.

The product page form adopts a unified module, highlighting the product images.

The second-hand market platform with a unified format, from the product name to the product notes are unified format, and the use of a credit system similar to eBay, to encourage offline transactions in the same city, to avoid unnecessary disputes.

Warehouse supermarket product prices are uniformly priced at $xx, and $xx for products over $100.

Four, website maintenance

Initially hired a specialized database operator, the site content is updated daily, the development of site specifications.

Fifth, the site promotion

Join the search engine of large sites, such as Sina, Sohu, Baidu, and so on.

Initially, due to the union with traditional retailers, you can advertise in retail store chains and take promotional offers such as buying a certain limit of goods to send membership in retail stores.

When the site has a certain click-through rate can find a specialized planning company to package. The company focuses on enterprise website promotion, professional network marketing service team.

From the web page to publicize a major revamp, branding, and further develop the market

Six, the technical program

1, rented web hosting

2, the operating system: Window2019/NT.

Business plan case example of about 800 words two

The people to food as the day, see the importance of food. This business plan is about the program to open a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeout, birthday dinner, etc. The target market is college students. This catering store firstly adopts the business mode of self-employment.

But has its own brand trademark, value concept. In the capital and other conditions are ripe will form a company and the implementation of chain management. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, to the national".

A competitor analysis

Around the school now has a number of restaurants, most of them are around the residents to use the location of their own small restaurants, the environment, sanitation, management are not satisfactory. Young people on the diet will never be satisfied, not only just to eat and eat, its very much in need of an elegant environment, hygiene conditions up to standard, green restaurants with cultural heritage to show their personality.

There are basically no decent restaurants near xx college, so there is still a considerable market for such restaurants. To a very far place to buy our own is a college student, in this environment is more advantageous. We can better understand what college students need and better cater to their tastes. The cost of the restaurant is not much, for us college students have a certain feasibility and operability.

Second, the market and customer choice

With the steady and rapid growth of the economy, urban and rural residents significantly higher income levels, the catering market has shown a strong momentum of development. At present, China's food and beverage market, the main Chinese-style food, Western-style food is gradually emerging, but the current scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been a booming, but the current is not yet able to fight with the "foreign fast food". Compared with the foreign fast food specialization, branding, chain of successful marketing model. Chinese food and beverage development is obviously a little inferior, how to occupy that part of the market, is the problem we need to solve.

As people's health and food safety concerns about their own degree of improvement. And after the exposure of foreign fast food fried, high energy-based food long-term consumption of obesity and other issues. Dietary safety has become a hot topic? How to give consumers a peace of mind and safe diet has become the theme of the future development of the catering industry. It can be predicted that the use of environmental protection, health, safety concepts, advocating green consumption will be the future development trend of the catering industry. The proposal of green catering is actually the progress of social civilization, is a new concept of catering culture.

In the next few years, China's catering business model will diversify and develop, the internationalization process will be accelerated, and green catering is bound to become fashionable, which undoubtedly brings opportunities for investment in green catering.

The main customers of the store are students, after all, young people are more like an elegant environment, creative place. The market is mainly facing the students and teachers of Anshun College, and passers-by.

Third, the name of the store

The store has a wide range of dishes, a full range of varieties. Customers can choose to a greater extent to suit their own tastes, to meet the needs of their pursuit of fashion. If customers have the time to be interested, this store can also provide the appropriate tableware and vegetables, so that customers can choose to do or not.

Four, store location: xx College near

Because there is no decent food and beverage stores near the school, and students in the school have a greater demand for green diet, this will be a large market. It is highly operational and practical.

Five, business philosophy and objectives

1, in order to allow customers to eat assured, green food, the store designed a slogan: spend the most appropriate money to buy a healthy.

2, adhere to the integrity-based, customer rights and interests of the first concept.

3, relying on small profits, take the business flow, pay attention to customer feedback. With excellent quality and satisfactory service, to win the recognition of customers, and strive to achieve a win-win situation for the store and customers.

4, the ultimate goal: to seek to join the chain, the chain, to expand the scale and influence.

Six, the organization

Two people are specifically responsible for the purchase of goods and takeaway, two people are responsible for the chef, and two people are responsible for the store's cleaning and decoration.

Seven, products and services

1, the store will have different kinds of specialties launched: fried lotus root slices with preserved garlic, honey nourishing two-color, crunchy seasonal vegetables, yam rich in shrimp, fresh flavor pot of eggplant, skewered race fat cow, fish roe fans steamed squash, mixed grain pot meat, taiji steamed fungus, green vegetables, lion's head, coffee grilled pork, melon grain tea tree mushrooms and so on. The restaurant will also offer birthday specialties. The restaurant will also provide birthday special meals.

2. Keep up with the trend and launch new products at the right time.

VIII. Sources of income

1. Profits obtained from the dishes sold and service charges.

2, the income obtained from the agency business, you can pull sponsorship, advertising leaflets issued in other industries advertisements, distributed in the school at the appropriate venue.

Nine, capital requirements, financing methods and return on investment

Because the store does not cover a large area of goods, the initial stage of the start-up can be based on market demand for a demand analysis, according to this analysis and then gradually expand the purchase scale, is expected to require about xx (to be counted) yuan start-up capital, mainly for the purchase of raw materials, rent space, The main purpose is to buy raw materials, rent space, staff training, market promotion.

The financing method is personal or school risk funds to invest in the form of equity investment, other capital investment methods can also be considered. It is expected to recover the cost in the next year (average sales margin of 20% calculation).

X. Pricing strategy and business strategy

1. The dishes will be divided into three different grades, upper middle and lower. Different prices. This will satisfy customers with different spending power.

2, membership card system: consumption of a certain amount, you can get a membership card. Convenient for future purchases to get discounts.

3, points system: consumption of a dollar to get a point, to meet a certain amount of points can be exchanged for the corresponding goods.

5, the use of itself as the advantage of college students. To the school dormitory for takeaway, expanding the influence. Let them know more about the store!

Eleven, marketing and promotion strategies

1, the organization of personnel at different times to the school to send advertising sheets. And in the holidays to engage in some promotional activities, give back to customers (according to the start of the school year, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals characteristics of the activities).

2, store posters: posters, posters, etc. can be posted in the store, introducing the use of jewelry and cultural connotations.

4, theme promotions: further breakdown of consumer behavior characteristics. According to different combinations, the launch of "graduation dinner", "birthday party", "unforgettable friendship", "thank you banquet" and other themes. and other themes. Launch of different dishes and specialties at different prices

5, brand building: to the service, the price of Huizhou, to provide a variety of matching programs. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at a favorable price.

business plan case example of about 800 words three

Project Prospects:

I. Introduction to the ostrich

The ostrich is an ancient species of birds, native to the African desert, Australia and the Arabian region. Traits and characteristics: First, the body is huge, good at running, will not fly, the current domestic breeding for the African basket-necked and black-necked ostrich, and a small portion of the Australian emu, the adult male ostrich weighing about 130 kg -150 kg, female birds 115-120 kg, commercial birds 10-14 months old can reach 95-110 kg; Second, the life of the longer, generally have a growth of more than 60 years, the effective reproduction can reach 40 years, tolerant of rough feeding, and can be used as the basis of the ostrich's life. Reach 40 years, tolerance of rough feeding, mainly grass-fed, because it has a fairly developed intestinal tract, and can digest the cellulose to ingest nutrients; Third, adaptability and disease resistance, generally in the temperature range of -30 ℃ - +50 ℃ can survive, due to the history of artificial domestication is not long and retains the advantages of the wild state of disease resistance, can adapt to a variety of harsh climatic conditions, did not see the occurrence of virulent infectious diseases reported. No virulent infectious diseases have been reported. Fourthly, the adult female bird lays an average of 60-80 eggs per year, and can raise about 40 birds.

The ostrich is a treasure, its meat contains high protein, its cholesterol and fat content is very low, and its fur and so on also have a high value, so more and more people's attention and favor.

Second, the historical situation

In recent decades, ostrich farming and the development and application of its products flourished around the world, the development of faster regions is mainly in Africa, the annual stock of more than 200 million, followed by the United States now stocked more than xx million, and has been developed in the direction of deep processing, Europe has become a processing and consumption center of ostrich products. Europe has become the center of processing and consumption of ostrich products.

China's ostrich farming and processing started late, but the development is faster. 19xx by xx introduced from abroad and began artificial breeding breeding, to the present has been spread throughout the country in more than 20 provinces and municipalities, built various types of ostrich farms more than x, the annual stock of more than x million. In order to promote the rapid and healthy development of ostrich farming and its product development and utilization, under the initiative of the Development Research Center of the State Council, China set up the "China Ostrich Breeding and Development Association" in 19xx, which has played a great role in promoting the development of ostrich farming and processing production in China. China's ostrich industry for more than a decade has experienced from the understanding, introduction, digestion process, wind and rain through the chaos of the speculation period, and finally entered an orderly track on the ground, the industry in the insights of the people through thick and thin, has been gradually guiding enterprises into the international economic cycle, China's sunrise industry - ostrich farming has laid the foundation for the healthy development of the initial.

Three, reality and opportunity

The last two or three years due to the international mad cow disease, foot-and-mouth disease, avian influenza and other infectious diseases and epidemics, so that more and more food scientists and focus on the ostrich meat, because so far there has never been a record of the ostrich suffers from potent infectious diseases, ostrich meat and its safety and it is unique low cholesterol, low fat, low calorie. Ostrich meat with its safety and its unique low cholesterol, low fat, low calorie, high protein and other advantages, has become a recognized health food, thus forming in recent years, ostrich meat food in the international market demand exceeds supply, prices remain high.

Due to the huge demand for international ostrich meat market, the domestic ostrich farming industry has brought great opportunities. With the growing maturity of the domestic ostrich, domestic ostrich farms more and more

However, the hundreds of domestic ostrich farming enterprises are faced with a harsh truth is that on the one hand, the international market demand is huge, the supply is not enough, on the other hand, the domestic enterprises do not export the best-selling road blocked. The root cause: the domestic ostrich smaller scale, breeding is not standardized, thus causing ostrich meat drug residues over the European **** body standards, export difficulties, such as the first large-scale professional ostrich slaughtering and export enterprises - xx in the Ken Chitian Ostrich Development Company Limited annual processing and export capacity of more than 50,000, and the most of a year to acquire and slaughter a qualified commercial ostrich is only x thousand.

The huge international market demand for ostrich products, the domestic smooth commodity ostrich export channels, which we set up the first domestic commodity ostrich farming export base provides excellent market opportunities.