1. Create a sense of live experience of dishes

Displaying raw materials or cooking on the spot is the best and most direct way to improve the click-through rate of dishes, and cooking on the spot can be used to create an atmosphere for explosive dishes, including visual, olfactory and even auditory aspects.

For example, Mrs Goose, who we often see in shopping malls, can also see the cooking of main dishes outside restaurants. This catering marketing method is very attractive. Roast the whole sheep, roast it now, and divide the sheep on the spot. The ceremony is full and unforgettable.

2. Create a unique shape of the dishes

Although the shapes of the dishes are simple, for the explosive products, we still need to spend some thoughts on the shape design to increase the added value, and the three-dimensional plate is more likely to give diners a good impression; The multi-layer superposition of ingredients highlights the effect of plate loading, and can also attract the attention of diners through personalized containers.

3. Make good use of the contact media between brands and customers to promote explosive products.

In the space of restaurants, make full use of the media where customers can see and pay attention, and convey the selling points of brand explosive products repeatedly and circularly, such as placing or hanging large posters of signature dishes at the entrance of the hall and in the open area. Shoot the video of the production process of explosive ingredients, and play it circularly in the stalls of food production. Repeated appearance of the same dish or several dishes on a large scale will naturally increase diners' impression of these dishes, and quickly understand the material selection, production characteristics and taste characteristics of the dishes, thus achieving the effect of promoting the sales of dishes.

some good suggestions on the propaganda content of explosive products

1. Describe the tortuous experience of explosive products in words

We regard the dish as a person and use copywriting rendering to describe the tortuous story experience of this dish. ? You can catch the reader and make people want to read on. For example, every explosive product launched by Xibei is very good at telling stories. Brother Baoling takes the Northwest series and the Journey to the West series. The choice of dishes, the choice of ingredients and the research and development of production are reflected in a true story by narrative methods, which gives this dish life. Banu also held a grand farewell ceremony and resurrection welcoming ceremony for fresh duck blood, made a medal of honor and went to the memorial wall of meritorious dishes.

2. Create unique characteristics

Every dish has its own unique characteristics. In Putian restaurant, in order to sell red mushroom chicken soup and red mushroom tea at a high price, people say, "Picking in a limited time is out of date." The picking of red mushrooms is time-limited, only two seasons in a year, and it can only be picked after the rainy season. The picking time is limited to four hours in the summer morning. Such a publicity point will naturally enhance the value of this dish in the hearts of customers and improve the premium ability of the dish.

3. Unique technological standards

We can establish authority by establishing production standards for dishes. Make him an industry standard setter.

For example, Amulang tomato hot pot, the standard of tomato pot is "one pot of soup with five tomatoes". After thousands of tests, it has the best taste, moderate sweetness and sourness, and the most reasonable nutrition ratio. Banu beef omasum hotpot is the first catering enterprise in China to process beef omasum with the technology of "tenderizing papain", which has raised the new standard of beef omasum production.

4. Refine the method of eating

Inform customers in advance how to eat in order to be more profitable and taste better. It not only solves the problem of how customers eat, but also feels that they are really attentive to customers, which is also the embodiment of standards and stress. Restaurants need to mark how to eat the dishes and prepare the waiter's words, such as: "Seven times, eight times and fifteen seconds, crispy hairy belly and spicy soup". Another example is Xibei seafood Qiandaohu big fish head, which has established a 6-step strategy for eating fish heads.

5. Establish brand endorsement

Use hot sellers, opinion leaders, authoritative organizations and historical classics as credentials to dispel customers' insecurities.

such as "Delicious taste on the tip of the tongue twice", "No.1 in the public comment list" and "Chinese famous snacks"

Xijiade: "The representative of Northeast Dumplings, the country really broke through 481 stores"

A handful of bones: "The cumulative sales volume in 2113 was 111111111 bones"

Hongbin Building: "Don't call me.

summary

a high-quality product with explosive standards will not only help you to actively promote it, but also assist the sales of other products and improve the brand power. Many bosses want to make explosives, but they find that explosives are not so easy to build. I hope the laws and methods in this paper can provide you with some help.