First of all, let's clarify the concept and purpose

Pre-opening warm-up marketing, we can simply understand as hunger marketing or anticipatory marketing. Business practice can be divided into offline + online two ways N more specific models. To do business with the hot we do the following practical decomposition:

Offline: 1: business entity store layout: pre-opening store promotional banners, big red floating balloons, color lights and red carpet and promotional posters easy to pull the treasure, reward concessions discounted color pages, this must be created before the opening of the publicity. Give enough potential customers store expectations.

2: three or four tier cities business opening, you can put the body advertising on the bus, paved the path of the city.

3: LED publicity big screen advertising car along the city's main road publicity diffusion, opening discount information.

4: Organization of riding color flag team, wearing riding advertising vest.

5: each major node of concentration of foot traffic, inserted publicity color pages distributed personnel, preferably made of Kleenex or fans and other distribution effect will be very good.

6: the use of wearing inflatable dolls or dolls. Such as cute Pippi bear, a variety of cartoon animation image, to paste the opening hard advertising, eye-catching effect is also good.

7: In the city's major supermarket entrances and exits and other key traffic locations, distribution or set up promotional booths are also very good.

8: Prepare cheap toilet paper, rice, washing powder, eggs, fruit and other daily necessities. To open the warm-up, to reach the consumption amount of lottery activities for the opening warm-up. The effect is great.

9: you can open the registration of consumer vouchers distributed, when the opening of the site can be deducted cash. Group purchase discount.

10: star effect: before the opening of the drums and gongs team can be asked to warm up the show, or in all the publicity prompted to ask a well-known star to do live performance activities at the opening.

11: a few days after the opening of each day of consumption by the first 100 customers, the amount of consumption in accordance with the consumption of ranking how much order ladder reduction.

12: The world is all about profit, the world is all about profit. All measures, the first thing to come up with one or two kinds of limited-time discount low price, sales of large fist products. Do benchmark diversion products to do preheating for the opening. Low price and low profit products as the pioneer of warm-up marketing.

Online measures:

1: New media such as Jitterbug, today's headlines, these now huge flow of information flow new media, put the city opening ads. Can instantly within a few days to attract a large number of potential customers and accurate wide and the effect. Especially in the catering industry, food stores, the use of food anchors to eat broadcasts, attracted interest in the publicity effect is very huge, often queuing effect.

2: Entity merchants can use the net red class anchor for pre-opening offers to visit the store, detailed information about the upcoming opening offers.

3: The use of WeChat QQ local community red packet delivery publicity, community publicity marketing effect is very great. Meituan, Jingdong, word of mouth and other online platforms can also warm up publicity.

4: traditional online, media radio, television advertising.

5: the public welfare nature of the warmth of the activities, but also with the traditional radio and television publicity effect in the local establishment of a good public welfare heart of the enterprise business image. Gain the goodwill of many people, so as to enhance the visibility of the business and consumer recognition.

In short, the online Internet power and offline means of publicity and business terminal store image, to form a real sense of synergy, thus completing the online + offline publicity to form a synergy of publicity, so that the business publicity to optimize and upgrade in the commercial dimension. Make the publicity effect of three-dimensional, comprehensive. As the saying goes, a good start is equal to half of the success. I hope that each of the merchants who are about to open are prosperous! Prosperous business! Welcome to the small Zhuge message to put forward more tips and tricks, together with the money into!