The question asked: open a chain restaurant franchise and their own independent restaurant compared to open a restaurant, what are the advantages and disadvantages? The company's business model is based on the concept of "the best of all possible worlds", which includes supply chain, personnel training, equipment

procurement, brand VI, and brand image authorization. Thus, on the basis of saving time, rapid store operation and business. If summarized in

one sentence: it is (time for resources / time for the market)!

★★★ The advantage of joining the restaurant is to save the operator's time and energy

★★★ The disadvantage of joining the restaurant is that the direction of operation is not under the control of the operator

First: the advantages and disadvantages of joining the restaurant is Advantages:

1, the market feedback can be presented intuitively (good and bad business conditions / market capacity is large and small)

2, saving The operator's time and energy to open a store in the early stage

3, the initial cost of restaurant branding can be borne by the alliance (brand)

4, the operator can be directly through the market feedback on the catering brand (the alliance) to judge

5, the market publicity and promotion of the cost of maintenance by the headquarters of the unified planning

Weaknesses:

1, the operators (franchisees) can not control the direction of the brand operation

2, the operator can not control the direction of the brand operation. Franchisee) can not control the direction of the brand

2, the length of the brand business period can not be controlled by the operator

3, the quality of the product and the right to participate in the update

4, the market changes in the direct affected

5, join the capital investment, can not get the return on investment commitment

★★★ The advantages of the independent open restaurants are Independent decision-making business strategy

★★★ The disadvantage of opening a restaurant independently is that it is unable to obtain the support of mature resources and links

The second point: the advantages and disadvantages of opening a restaurant independently where the advantages:

1, the independent decision-making business direction and strategy

2, the creation of its own brand

3, feedback on the market have full decision-making and adjustment authority

3, the market has full decision-making and adjustment of authority

4, the market has a lot of money, and the market is not the only one, but also the most important thing is that it is the most important thing.

4, recruit their own staff and develop staff standards

5, free and flexible fund-raising

Weaknesses:

1, brand expansion in the early stage, the cost of funds, long time spacing

2, the accumulation of resources in the industry need to be trial and error

3, it is difficult to recognize the feedback of the market in a short period of time (less than a year) and judgment

4, industry talent, the market feedback is difficult to recognize and adjust

3, the market feedback is not a good idea.

4, the industry talent gathering needs a long time

5, can not be quickly copied (lack of personnel reserves and supply chain support)

★★★★ The essence of the restaurant franchise is to use money to buy the brand side of the mature resources, which saves the entrepreneurs time, but also reduces the cost of entrepreneurial

trial and error cost of entrepreneurial

! However, the risk of profitability is extremely high, so it can be said that entrepreneurs put their hopes on the brand side! Independent self-created catering stores

need to spend a lot of time, the market research and judgment! And it is difficult to get mature system support in the short term. It can be said that the stage of trial and error

throughout the opening of the store! If the restaurant brand is very confident, it is recommended to join the mature brand! But if you have their own interpretation of the market and

judgment, it is recommended to create their own restaurant brand! The only cost is the time and energy constantly pay!