This is the first time that this star catering company has reported financial losses.
As a catering enterprise, it is normal to lose money in the epidemic year.
But all kinds of remarks, varied, gradually poured out from various channels of the Internet.
Among them, WeChat official account tuba, an influential WeChat in China, directly asserted that Haidilao was being severely punished by the world because it was unwilling to change and lacked the ability and courage of self-innovation.
Haidilao lost 960 million = unwilling to change?
Does this equation hold?
If the loss of Haidilao is due to the persistence of the founder and management, ignoring the judgment of the development trend of the industry, and insufficient grasp and prediction of the trend factors, resulting in losses, we can say that this equation is established.
However, in the context of the COVID-19 epidemic in 2020, it was not a catering enterprise in Haidilao that lost money, but the whole catering industry, including the famous catering brand Xibei, which rose in recent years, also released a loss report.
Before COVID-19 spread to human society, it was not within the cognitive range of our human thinking. This is an unexpected event that all mankind can't predict, and it has just caused a serious blow to the catering industry. That's all.
Should we blame Haidilao for not building a mask factory before the outbreak of COVID-19? Or why don't you start laying out the ventilator industry on 20 19?
Commercially speaking, a business model has been proved to be successful, so developing it and copying it is the most correct strategic choice.
The failure to predict the outbreak of COVID-19 epidemic has nothing to do with the willingness to change and the ability and courage to innovate.
Most of the enterprises that benefited from this epidemic have "anti-epidemic industry genes", which are mask factories themselves, or their industries are related to epidemic prevention products.
Zhu, a post-90 s entrepreneur in Yantai, was received by the Premier during the epidemic. Facing the sudden epidemic crisis, Zhu was not surprised. He led the company to seize the opportunity and quickly turned to the production and sales of epidemic prevention masks, which was a great success in the epidemic.
However, we must also see that Zhu's enterprise originally had the business of sports masks. It is precisely because of this business foundation that the epidemic situation is the forefront for him, allowing him to quickly adjust the product type and achieve explosive growth in performance after the outbreak.
But can you say that this successful business battle under the COVID-19 epidemic should be attributed to the courage and ability of innovation and change? Should it be attributed to the early prediction of the COVID-19 epidemic?
Of course, this logic is untenable.
We can say that Zhu has a strong adaptability, and this kind of strain happens because he happens to have the corresponding conditions, and he is smart and decisive enough to act quickly and seize this opportunity.
If your industry is far away from "anti-epidemic", it is difficult for you to have the corresponding resources and experience to realize "rapid transformation"
It's easy to criticize casually and far-fetched. You don't have to bear any responsibility or care about fairness.
However, in the eyes of people there, they still lost their standards.
In fact, after years of rapid development, Haidilao has become a top enterprise in the hot pot industry, but its management has seen the bottleneck that will be encountered in the future. And has been actively laying out the future enterprise architecture.
The so-called change, self-innovation and innovation are all based on "bottlenecks". Change is because you feel the bottleneck, and innovation is because you see the shadow of the bottleneck in the future, and this "shadow of the bottleneck" is precisely the direction of change and innovation.
All the changes and innovations in the world are not imagined by some people's brains, only when they encounter "obstacles" and "constraints" and want to break through.
It just seems to outsiders that it fell from the sky.
In fact, Haidilao has been innovating and expanding its business outside the main business of hot pot.
In 20 19, Haidilao successively established maocai brands such as "You Ding You", "My humble Chinese Cuisine" and "Haomian" by way of brand acquisition, and implemented multi-brand strategy by using its own superior catering genes, covering a variety of different dining needs and scenarios.
Haidilao has never stopped the business of expanding the second growth curve with its own dominant genes, and the author of the article seems to have never thought about it before expressing his views. He wants to know the object of his judgment in detail and comprehensively.
This really shouldn't be an influential public tuba attitude.
This irrational criticism, whether his criticism is justified or not, even made a common-sense low-level mistake.
The announced loss of 960 million yuan is a past tense, not a future tense. The release of the financial report was two months behind schedule. This loss occurred before June, reflecting the business situation before June, not what happened now.
What happened now? The author should at least go to Haidilao restaurant in person before speaking. The epidemic situation in China is strictly and effectively controlled, and some people are already complaining that they didn't eat in the queue at Haidilao.
More objective understanding, less free speech.
Not all the difficulties are of our own making.
Sometimes, difficulties are difficulties and challenges are challenges, which are unpredictable.
Just like, some bitterness is bitterness and will not become wealth.
No one is always lucky. Faced with all the sudden uncertainties, they just regard the corresponding conditional crisis as an opportunity.
People who speak casually, in fact, reflect the thinking is also casual.
Maybe things are casual, too
After all, the quality of your speech is your inner quality.