Current location - Recipe Complete Network - Catering training - Why do you want to launch a lunch break? Can cinemas make money?
Why do you want to launch a lunch break? Can cinemas make money?
In recent years, many cinemas are trying to save themselves because of the depressed epidemic situation. For example, the cinema is located in a high-tech industrial zone, surrounded by many people working in restaurants, enterprises and institutions. Before that, many people came to buy movie tickets during lunch break, actually not to watch movies, but to have a rest, because our cinemas were all covered with leather seats, which were very comfortable and provided with blankets.

At present, the film market has entered a chaotic period. According to everyone's lunch break demand, our team thought it was a service project worth developing, so we launched this activity. The reporter of Beiqing Daily saw from the poster of the cinema that there are two kinds of lunch break service packages. Package a per person 12.9 yuan, with steam goggles. The other is the B set meal, which includes hot drinks of black tea or milk tea and steam eye mask. The price is 18.9 yuan. There is no movie during lunch break, just let everyone have a rest. The person in charge of the cinema said that the lunch break service did not open a fixed lounge, but was based on the film arrangement of the cinema that day. "Some cinemas have no audience, so we will use it to provide lunch break service. There are usually dozens of people, most of whom are members of the cinema and some regular customers. " How helpful is this service to the studio's revenue? The person in charge of the studio said that it is difficult to say at present. "The cinema is, after all, the place where everyone wants to come in and watch movies. Its main business is showing movies.

At present, lunch break packages are still mostly old faces, and there are indeed many people who consult, and people in the industry are also concerned. I didn't expect our cinema to break down like this. But in fact, we are trying to warm people's hearts, not only to provide services for those in need, but also to make full use of the existing space equipment in the cinema. As can be seen from the package price, it is basically the cost price, not for profit. According to the data of Cat's Eye Professional Edition, as of 2 1 night, the total box office of Chengdu Linaxing Studios in 2022 was 5.59 million, ranking 26th in Chengdu.