European and American users are not used to bright and fancy colors and web design styles, but prefer simple, simple and rigorous styles, even though many large websites are in this style.
European and American websites usually don't put too much content on the home page, very little.
Users in Europe and America are quite different from those in China in terms of color perception, page layout and browsing habits.
European and American users are not used to bright and fancy colors and web design styles, but prefer simple, simple and rigorous styles, even though many large websites are in this style.
European and American websites usually don't put too much content and rarely put advertisements on the home page. They tend to make the home page a wizard interface for various functions and parts. Even if there is content performance, it is relatively simple, no more than 2 screens, unlike domestic websites that like to pile up a lot of advertisements and content.
Foreign traditional websites pay more attention to the practicality and convenience of websites, and they will spend a lot of time making many thoughtful and practical details. Although the functions are mostly simple, they are very effective.
Foreign websites have very high requirements for security, and many services and functions need secure connections, while only trading and banking websites in China will notice. Website construction expert Chuangchuang Power will serve you wholeheartedly!
Foreign users attach great importance to personal privacy, so foreign websites also attach great importance to the protection of personal information and privacy. In addition to the privacy clause, it is necessary to strengthen the description and function of privacy protection in details.
Foreign business users attach great importance to the credibility of websites. If you don't describe the website in detail, provide enough examples and establish a rigorous and credible process, it is easy to lose users.
The estimation of the differences between domestic and foreign websites is related to their respective culture and education, even language and writing. Usually, the foreign websites we refer to refer to European and American websites, and the above description is mainly aimed at European and American users. Other countries, such as South Korea, will be another style that domestic web designers often learn from, but this style is definitely not suitable for establishing English websites. Website construction experts, enterprise innovation power will serve you wholeheartedly!
Another thing that needs to be added is that English websites made by China people need to pay attention to English usage habits. Many sentences that you think are well translated are actually funny and difficult to understand in foreign countries. Well-known websites like Alibaba have a lot of English that foreigners find unacceptable, so if you make an English website, you'd better ask foreign friends to help you look at it after completion, otherwise others will have a great impression on your website.
When placing advertisements, they tend to make the homepage a guide interface for various functions and sections. Even if there is content performance, it is relatively simple, no more than 2 screens, unlike domestic websites that like to pile up a lot of advertisements and content.
Foreign traditional websites pay more attention to the practicality and convenience of websites, and they will spend a lot of time making many thoughtful and practical details. Although the functions are mostly simple, they are very effective.
Foreign websites have very high requirements for security, and many services and functions need secure connections, while only trading and banking websites in China will notice. Website construction experts, enterprise innovation power will serve you wholeheartedly!
Foreign users attach great importance to personal privacy, so foreign websites also attach great importance to the protection of personal information and privacy. In addition to the privacy clause, it is necessary to strengthen the description and function of privacy protection in details.
Foreign business users attach great importance to the credibility of websites. If you don't describe the website in detail, provide enough examples and establish a rigorous and credible process, it is easy to lose users.
The estimation of the differences between domestic and foreign websites is related to their respective culture and education, even language and writing. Usually, the foreign websites we refer to refer to European and American websites, and the above description is mainly aimed at European and American users. Other countries, such as South Korea, will be another style that domestic web designers often learn from, but this style is definitely not suitable for establishing English websites. Shanghai website construction expert enterprise innovation power will serve you wholeheartedly!
Another thing that needs to be added is that English websites made by China people need to pay attention to English usage habits. Many sentences that you think are well translated are actually funny and difficult to understand in foreign countries. Well-known websites like Alibaba have a lot of English that foreigners find unacceptable, so if you make an English website, you'd better ask foreign friends to help you look at it after completion, otherwise others will have a great impression on your website.
Most Korean websites are designed with bright colors, using pictures in a large area, and most of them are Flash animations, so the speed of opening websites is very slow. At present, this style is not suitable for China's national conditions, and China's internet speed is slow-Datang Vision: a website construction company, giving you a professional and intimate reminder.
I. Page structure
The page structure of Korean websites is relatively simple, which can be said to be almost the same. The logo of the website is on the top left, and its navigation bar is on the right. Different from domestic websites, it rarely adopts the style of drop-down menu, but puts the subordinate content of columns at all levels under the navigation bar. Then here is a big Flash column, and then the main contents of each small column:
Second, the color application
Many Korean designers are well-trained and use colors properly. In our opinion, some ugly colors are easy to match with a very different or harmonious aesthetic feeling in your hands, giving people an elegant, charming or bold feeling, and making people feel that it is a very pleasant process to appreciate their own websites. In my opinion, Korean designers have really won the design essence of Windows xp, and the gradient color and transparent crystal effect are used very appropriately, unlike many websites that abuse the imitation of Apple buttons easily, which is inconsistent with the overall style and looks abrupt. The columns of Korean websites generally prefer to express the themes of different columns with different tones. Gray is their favorite color, because it is moderate and can be matched with any color, which greatly changes the charm of colors, and the contrast is stronger, and the text is mostly gray. And some people like to use colored bars or blocks to distinguish different columns.
The following two websites make good use of gradient color. Figure 3 shows that it is a women's fashion website. It makes several rows of crystal clear bubble balls and puts them in the big flash bar at the top, which is very eye-catching. The whole website looks very elegant and charming.
Third, the use of Flash animation and pictures.
South Korea's broadband penetration rate is very high, designers have no scruples when designing pages, and a large number of pictures and flash are used well. The pictures in the website are always four or five thousand big pictures, and the page size with many pictures on the webpage is usually several hundred K, which is simply unimaginable in our country. Flash banner in South Korea mostly appear in the form of banner advertisements under the navigation bar of the page, and all of them use hand-painted exquisite pictures or vector illustrations. Many websites in China also use large-size flash advertising strips, but they usually focus on how to express the cool feeling of flash animation, which makes visitors pay too much attention to flash and ignore other contents of the page. South Korea's flash better serves the theme of the website, and the whole page looks comfortable and unobtrusive. Their key lies in the fact that the whole flash has not changed completely, only part of it is moved, and the text and background are skillfully matched. Korean web designers have a strong hand-drawing ability, and they use a lot of hand-drawn vector pictures in their pages, which makes the whole website look exquisite and different.
Figure 5 is a very eye-catching website, with similar colors and tones, which looks very comfortable. What I admire most is the leaves on the right side of flash. A few leaves are fluttering gently, the picture on the left disappears and looms, and the words slowly appear. It's really artistic, and the whole website looks full of vitality.
Recently, the magazine industry began to blow up the retro style, and hand-painted illustrations became popular again in the sixties and seventies. Vector fashion illustrations are widely used in magazines and books to replace previous photos, and this popular power quickly spread to the Internet. Korean websites followed closely, and hand-drawn illustrations were widely used in fashion websites and children's websites, as shown in Figures 6 and 7.
Fourth, text typesetting.
Because of readability, the layout of many columns is simple and easy to read, while some pages with less content, such as advertisements or publicity pages of websites, have rich and diverse layouts, which are more similar to the layout of magazine pages. I suspect that many Korean web designers have switched from graphic designers.
Five, the three-dimensional sense and details of the page.
Another commendable thing about Korean websites is that their websites look layered, which can't be reflected by a few three-dimensional characters. In fact, it is only by adding simple pictures or text shadow effects and skillfully using composition to form visual differences, but it is this design that makes the three-dimensional effect of the website stand out. What I admire most is the serious attitude of Korean designers, who are very particular about the handling of every button and screen. In fact, some subtle parts may not be easy to find without careful reading, but if these details are missing, the overall image of the whole website will be greatly reduced.
Let's talk about this "length" first. The page of China Net is too long. When I sit in front of my computer and browse, I often wonder if the bottom of this page has reached my feet. What is the greatest miracle of the Great Wall in Wan Li? Anyway, China's website should be behind her.
I'm afraid our large portal should be the leader of long pages. The large-scale portals that can survive now have extraordinary strength and have been listed one after another. Other websites can be similar to their pages, which also shows that their strengths are similar. These large portals give users the impression that they are "good", so many websites "grow up". Whether it's a comprehensive website or a professional website, as long as there is content, you can do it as long as you can. Without content, it takes a long time to copy other people's content, so that many websites with limited strength are just long front pages, and in columns page (secondary pages), it is simply pitiful.
The long-term foundation is to have more content. Many long websites are basically the same in organizing content, that is, summarizing the content of secondary pages on the home page. Divide the home page into several corresponding large blocks (so that the page can be downloaded one by one for easy display), then add an advertisement between every two blocks, and finally add a more comprehensive area at the top of the page, which is the so-called top priority, so that the page can not be short.
Jakob Nielsen believes that the length of a website homepage should not exceed four screens. Of course, this standard may not be so accurate, but at least it should be admitted that the longer the page, the better.
Second, talk about "flash". It is something that moves on the web page-animation. Mainly Gif animation, flash animation, scripting language to achieve the effect of alternating pictures, as well as pop-up windows. Animation should be a good supplement to the performance of web pages, but now the actual effect is interference with web pages, because animation has played the role of advertising from the beginning. Although it is common to apply various forms of animation to websites abroad, there are too many animations on domestic websites. I'm afraid it's also because the pages of China. com are longer, so there is naturally more room for animation. The whole page is flashing everywhere. Scientists have confirmed that you can't see the Great Wall of Wan Li on the moon, but I think you can see China's website. They are not only long, but also constantly flashing.
These animations are usually advertisements. To survive, websites should have economic benefits, which is understandable, but unacceptable, especially when there are too many. The most unacceptable thing is that some websites will animate their own column names, website logo and other very important contents, thinking that this can attract more attention. You know, most users are experienced. When they see the animation flashing, they will think it is an advertisement. Even if you're not, you deserve it. Who told you to flash around?
Although the content in the pop-up window is not necessarily animation, it is indeed "dynamic" when it pops up, and it is definitely the most visually impactful from the animation effect. Fortunately, now more and more Lei Feng-style good companies provide tools that can shield pop-ups.
At present, the picture interaction effect realized by scripting language is mainly used in the picture report of website headlines. Although it is moving and distracting users' attention, fortunately, this way is to provide users with as much information as possible, which should be affirmed and should be the development direction of animation application to the network. I just don't know when the designer got the inspiration and disguised the advertisement like this, which should have won a lot of economic benefits for the company in a curse.
Gif animation is a traditional animation form, but in front of flash animation, its living space is getting smaller and smaller. Compared with flash animation, the only advantage of Gif animation is that users can save web pages as …, Gif animation can still be displayed, but flash cannot. Although Gif is old, it should be criticized because it is usually an advertisement.
Flash animation is undoubtedly the main force of web animation. Small file, good effect. A white square appears every other frame on a black background several times in a row. As long as the size is slightly larger, it is enough to cause the user to be temporarily blind. In fact, based on its strong interactivity, flash should be able to provide great help to improve the performance of the user interface, but as mentioned above, it is more favored by advertisers. More unfortunately, more and more "flash customers" are serving this cause, while people who originally represented the spirit of independence and free creation have gone in the opposite direction. This is a bit like the government recruiting anti-government armed forces and making them wear their original military uniforms as security guards for government agencies.
The third is "crowding". Our website looks full, even more crowded than a bus. Every morning, there are crowded buses, then subways, elevators, and punching in. It is easy to sit down. Don't be so crowded when turning on the computer. Step aside, there is a lot of space on the web page.
Compared with English, Chinese itself is more complicated. For linking words, China websites tend to prefer the traditional way of keeping an underline at any time. Coupled with the small almost nonexistent line spacing (obviously exaggerated here, at least there is room for underlining), the page looks particularly plump, just like what I wrote in Tian Zige's book when I was a child, and it was changed to a single-line grid book with small line spacing for the first time.
Even the eye chart for physical examination doesn't arrange the line spacing so small, which is a tool specially designed to make trouble for our eyes. Our websites put users first (at least that's what we claim), so why not widen the line spacing?
It is often seen that a website uses the font size of 14pt to highlight key content, but it does not increase the distance between the content and other content, and only makes the page look more crowded. This practice is similar to the boss's (personal, personal, if you are the boss, then what is said here must not include you): only increase work, no salary increase. Maybe the designer is demonstrating to the boss in this crowded style.
The fourth is "flowers". The color of China's website is almost incalculable. The previous analysis of the composition of the home page-the summary of each column is placed on the home page, usually each column will have a main color, so the colors on the home page will naturally be rich.
Of course, there is nothing wrong with the design method of determining the main color by columns. It is not enough to just make a "flower" page. However, the actual situation is more complicated. Take the text as an example, the unlinked text is black and blue, the key text is red (usually with multiple key points), the clicked text is purple, and the unlinked and unimportant text is gray. In addition, an eye-catching background color or text color will be added to highlight a key content. In order to show their work intention, the web designer will design a unique background for the title of each sub-column, and these words will supplement countless pictures and animations, so that users can present all the colors that the computer can display on one page. In fact, web designers don't need to rack their brains to set the main color for the page at all, all the page colors have been set-colors.
Why should China website be designed like this?
The essence of the problem of "length, flash, squeeze and flower" is the word "many". There are many contents, highlights, columns, pictures and advertisements on the homepage of China website. Should be more and more, should be more and more.
"Duo" is the characteristic of China website and the reality of China society. Whether it is a supermarket or a shopping center, there are goods and people everywhere, and even places like bookstores and art galleries are similar scenes. People believe that goods in crowded shopping malls will be better, books in crowded bookstores will be more complete, and crowded art exhibitions will be more level. Sellers can only show their products as much as possible to prove their strength, while other higher requirements, such as environment, style and taste,
At present, in China, the needs of the broad audience are far from being met, whether it is material products or spiritual products, so everyone wants to see more products, thus forming a consumer psychology of "the more the better" (the consumption form of browsing websites is indirect). Web designers are often asked when applying for a job: Can you design a "large" website, that is, "Can you make the page very long?"
China's web pages are rich in content, giving people the feeling that they are busy, just as we often complain to others that we are busy to death, so as to show our value.
Based on Donald Norman's theory of emotional design, design can be divided into three levels: instinctive design, behavioral design and reflective design. Instinctive design is a design that meets the aesthetic needs of human instinct, that is, a beautiful design; The design of behavior level pays attention to practicality, functionality, ease of use and usability. The design of reflective layer pays attention to the role of information and culture. A product is designed to be unique, outstanding and eye-catching, and users will always get fun and satisfaction from this product.
According to this theory, China's website design generally fails to achieve instinctive design, although the website owners and designers hope to design the website beautifully and attract users' attention. The design of behavior layer has been paid more and more attention, but it still stays at a low level. In fact, the problems of China website mentioned above are all formally designed on the reflection level, which is a disguised reflection level design.
The seemingly flawed phenomenon of "Duo" actually gives users a good reflection-"This website is rich in content, and I can get what I want here." Although many users don't really pay attention to the content of the home page.
It is this reflection that attracts users and ensures the number of visitors to the website.
The chief culprit of the above-mentioned website homepage design problem is not that the designer is not good or the user has no taste, but that the product is not enough. This seemingly "more" is actually caused by "less". The user's demand for network content guides the design of the website, and the planner caters to this demand intentionally or unintentionally.
To change China's web design, it is not enough to rely solely on high-level designers. The improvement of China's web design level is accompanied by social development.