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Domestic CRM management software rankings
Considering the comprehensive influence of product exposure, market share, innovation competitiveness, product attention, after-sales service evaluation and other factors, this paper summarizes the products of various enterprises in the 20 16 CRM system software rankings as follows:

1.Salesforce CRM

Salesforce, founded in 1999, as the most famous CRM software service provider in the world, still tops the list this year without any suspense. The products provided by Salesforce are based on customer/service integration platform, which enables customers to customize and integrate with independent software vendors. Its product advantages mainly focus on powerful customization function, standard or customized report and analysis, possibility of expansion and marketing automation. Most of the customers signed by Salesforce in China are large enterprises with relatively strong strength. But its high consulting fees and customization fees are not suitable for domestic small and medium-sized enterprises. In addition, Salesforce has no branch in China, and its server is located abroad, so it can only provide services through agents. Not paying enough attention to China market leads to uneven service level, which restricts its development in China.

2. Baihui CRM

Founded in 2007, Baihui CRM has been developing for nearly 65,438+00 years, and has been iteratively upgrading its products to keep up with the trend of the times. Its products have comprehensive functions and simple operation, and mainly provide enterprises with a complete customer relationship management solution integrating marketing, sales and service, helping enterprises to obtain more benefits at a lower cost. Baihui CRM products have been trusted and recognized by the majority of users because of their professional localization services. In recent years, Baihui CRM has strengthened its support and customized development capabilities for large enterprises, and the proportion of large customers has increased year by year. However, Baihui CRM started from SaaS on the PC side, so its previous function on the mobile side was a bit thin. Since 20 16, we have focused on improving the mobile experience and extracted core applications from Baihui CRM to provide the most critical and convenient applications for managers and salespeople who often run around. Nowadays, the development of Baihui CRM and the growth of customers are very rapid.

3. Microsoft CRM

Microsoft's online CRM is called DynamicsCRM. Microsoft CRM can help users create and maintain clear customer data from the initial contact with customers throughout the sales and after-sales process. Microsoft CRM can be integrated with its Office Outlook to comprehensively strengthen and improve the company's sales, marketing and customer service processes, and provide a powerful and complete customer relationship management solution. However, because Microsoft CRM needs customers to buy servers or Microsoft's data storage services to provide enterprise users with data access and reading, its services are not so suitable for domestic users, which restricts it from seizing a bigger market in China.

4. Selling simple CRM

Easy-to-sell CRM aims to support salespeople to work efficiently, and integrates mobile Internet, social networks and cloud computing, making CRM a sharp tool for salespeople to work and place orders for the first time, rather than a simple data entry tool. Its products integrate the whole sales process management, mobile office, operation management and other modules to help enterprises solve sales management problems and improve the efficiency and profitability of sales teams as a whole. Sales in other areas are relatively weak, such as data analysis.

5.SAP CRM

SAP is an established software giant and a leader in the global commercial software market. The core business of SAP is selling user licenses of its commercial software solutions and services. SAPCRM covers three modules: marketing, sales and service. Its market module functions mainly include potential customer management, activity management, analysis and database, market forecast and so on. , can help enterprises to better retain the most valuable customers. Its sales module can make enterprises simplify and automate sales tasks, make the sales process more effective, and provide all functions that must focus on customer relations. Its service module improves the service quality. However, because SAP CRM has always maintained the operating style of European and American systems, it is gorgeous and complex, which makes many domestic enterprises unsuitable, and its cost is expensive, which makes some small and medium-sized enterprises unbearable.