With the development of economy, more and more tourists begin to choose personalized travel modes, and the purpose of tourists' travel has also changed. They pay more attention to the participation and experience in the travel process. China's homestays have gradually developed into different needs, different purposes and diversified tourist travel modes. In recent years, due to various preferential policies and rapid development, the overall layout presents a phenomenon of regional agglomeration. The gathering of B&Bs promotes the professional development of human resources, can enjoy labor resources, improve the efficiency of human resources, make information exchange smoother, and reduce the operating cost of B&Bs. At the same time, related enterprises in the industrial chain are more likely to obtain business opportunities, and the reduction of transaction costs in the whole region has greatly improved the comprehensive competitiveness of regional homestays.

in the satisfaction survey of existing homestays, among the many choices such as catering, accommodation and sanitary conditions, the degree of dissatisfaction of homestays with sanitary conditions is obviously higher than others, especially the homestays around scenic spots are mostly rebuilt original dwellings, depending on the living conditions at that time. If the owners of homestays clearly know that the sanitary conditions cannot meet the expectations of tourists, it will be difficult to make effective improvements. In addition, due to the lack of corresponding regulatory agencies and supervision measures, there are also a lot of deficiencies in hygiene and cleanliness. 95% of homestay supplies are not disinfected or clean label. Health status has become the focus of complaints on the B&B platform.

Accommodation plus breakfast is a form of tourist accommodation, which can make tourists intuitively understand local customs, history and culture and have their own understanding of culture to a certain extent. At the same time, B&B is a personalized experience, so there are different standards for judging B&B. However, most homestays have a single decoration style, similar service content, lack of cultural connotation, insufficient interaction between hotel owners and tourists, and it is difficult for tourists to get a unique and unique homestay experience. Therefore, customers have no loyalty, and it is difficult to form a reputation and brand.

The original intention of B&B is based on the interaction between B&B owners and tourists. However, in China, tourists tend to have independent living space, which leads to the decrease of opportunities for interaction between owners and tourists and the increase of interaction costs. The consumption needs and motivations of tourists are very complicated. In addition to age, knowledge level and income, they also pay more attention to the physical and mental experience in the process of travel, and spread the travel experience through the Internet with a strong personal style. Therefore, the operation of the hotel must match the surrounding environment and living environment of the hotel. Only by identifying the characteristics of the hotel, maintaining the characteristic management direction and providing high-quality services can we retain customers. This is also the long-term management of the hotel.