1. Take advantage of the situation to broadcast the preview copy, so as to increase the exposure of the live broadcast. This kind of copywriting is generally common in the live broadcast announcements of brands and talents, because big anchors often invite stars to enter the live broadcast room, and they can directly use the potential of "celebrities" to promote the momentum. However, not every anchor can afford a star, but when writing a live preview copy, we can use this momentum to attract people to watch.

2. Lottery-type live broadcast preview copy to meet the needs of a certain group. This kind of live broadcast preview copy is suitable for everyone, and people are attracted to enter the live broadcast room by lottery, but the prizes given by the lottery must be attractive enough or meet the needs of a certain user group, so as to encourage the target user group to forward comments, enhance the exposure of the copy and attract people to come to the lottery to watch the live broadcast.

3. Simple and rude live broadcast preview copy to attract accurate users to enter the live broadcast room. Share the live broadcast product list directly in the live broadcast preview copy to be written, and preview some product discounts to attract accurate users to enter the live broadcast room and enhance product transformation. For example, before each live broadcast, Li Jiaqi will post a live broadcast preview poster on WeChat WeChat official account. The poster is a complete list of live broadcast products, arranged by category, and users who need products will enter the live broadcast room.