Reason: The Forbidden City is the carrier of China's traditional culture and architectural art! The Forbidden City was the political power center of China people in the past, and it was also the spiritual pillar of the people at that time. The Forbidden City is the holy land of China culture, and its environment should be harmonious. Opening a Starbucks in the Forbidden City is like adding a suit to a Confucian scholar wearing a robe and jacket. It looks a bit neither fish nor fowl! If the Forbidden City really needs coffee shops, please invite influential coffee shops in China! In fact, Chinese and foreign friends who visit the Forbidden City are not here for coffee, not for leisure! Experience the art and culture of China. Why not invite our tea culture to the Forbidden City? We can also invite our national quintessence-Peking Opera to the Forbidden City. Because only in this way can we truly appreciate the culture of China and the charm of China! Starbucks can ask it to move downtown, where it will really get what it needs-money.

Objectively speaking, Starbucks represents the American food culture, while the Forbidden City is the most authoritative symbol of traditional culture, synonymous with China, and the most contemporary symbol of China. When the two are linked, apart from economic benefits, it is really necessary to consider whether cultures can be integrated. Of course, for businesses, profit is the biggest pursuit goal, and it is precisely because the Forbidden City receives hundreds of millions of foreign tourists every day that Starbucks has a certain market base within the Forbidden City and can operate. However, the Forbidden City, after all, is not a business place, and it cannot rely entirely on market demand to formulate its own business development path. The more important significance of the Forbidden City is that it is an important carrier of China's traditional national culture and an unrepeatable cultural heritage. In this way, putting Starbucks in the Forbidden City is completely putting the cart before the horse.

Just discuss it around your own point of view.