Secondly, according to the purpose of determining what needs to be investigated, that is, what you need to support the content to achieve your purpose, this step requires you to consult a variety of literature to list the content of the need to investigate the outline,
Thirdly, the content will be subdivided into a question, and set the answer. Set the answer mainly multiple choice type or scale type, general scale type can do the analysis is more complex. Question set to try to be objective, do not lead or rhetorical questions
Fourth trial test to revise the questionnaire, first a trial survey to see if the questionnaire is ambiguous or not easy to understand the questionnaire is not easy to answer
Question 2: How to design a questionnaire How to design a questionnaire
A questionnaire design step
The so-called questionnaire design, it is based on the purpose of the research. The so-called questionnaire design, it is based on the purpose of the research, the need to study the issue of concretization, so that the researchers can successfully obtain the necessary information and data, and facilitate statistical analysis.
The design of the research questionnaire is to better collect the information needed by the researcher, therefore, in the process of designing the research questionnaire should first grasp the purpose and requirements of the research, and at the same time to strive for the full cooperation of the research subjects to ensure that the final questionnaire can provide accurate and effective information. General research questionnaires must be carefully designed, tested and adjusted before they can be used on a large scale. Usually, the design of the questionnaire can be divided into the following steps:
1, according to the purpose of the research, to determine the information needed
Before the design of the questionnaire, the researchers must be clear about the need to understand what aspects of information, which part of this information must be obtained through the questionnaire research, so as to better illustrate the need to investigate the problem, to achieve the goal of the research. In this step, the researcher should make a list of items to be researched.
These should be reflected in the questionnaire design. Based on such a list of items, the questionnaire designer can proceed with the design.
2, determine the content of the problem, that is, the design and selection of the problem
After determining the information to be collected, the questionnaire designers should be based on the list of research items for the design of specific questions. The designer should determine how the questions should be asked, the types of questions and how the answer options should be categorized according to the nature of the information material. For a more complex information, a set of questions can be designed for research. Each question should be checked after the initial design of the questionnaire is completed to make sure that it is contributing to the purpose of the research. Questions that are merely interesting should be removed from the questionnaire as it will prolong the time required and make the respondents impatient, i.e. make sure that every question in the questionnaire is necessary.
3. Decide on the wording
The wording will directly or indirectly affect the results of the research. Therefore, the wording of the question must be very careful, to strive for common sense, accuracy, objectivity. The questions should be pre-tested by the respondents before they are widely used.
4, determine the order of the question
In the design of the individual questions, should be in accordance with the type of question, the degree of difficulty of the order of inquiry. If possible, guiding questions should be questions that can arouse the interest of the interviewee. Questions that are difficult to answer or personal questions should be placed at the end of the research interview to avoid putting the interviewee in a defensive position. The questions should be arranged in a logical order so that the respondent has a sense of progression in answering the questions and at the same time can arouse the respondent's interest in answering the questions. Questions about the respondent's disaggregated data (such as personal circumstances) are appropriate at the end of the questionnaire, because if the questions relate to the individual, it is easy to cause the respondent's vigilance, *** emotions, especially in telephone-based questionnaires.
5, the questionnaire test and check
In the questionnaire for the implementation of the research before the study, should be selected to meet the sampling criteria of the respondents to carry out trial research, in the actual environment of the discussion of each issue, in order to find the design of the missing. Such as: whether it contains the entire research theme, whether it is easy to cause misunderstanding, whether the semantics is not clear, whether to seize the key, etc., and to make reasonable corrections.
6, approval, finalization
After the questionnaire has been revised, it should be submitted to the minister of the research department for approval before it is finalized, copied, and formally implemented research.
Second, the basic format of the questionnaire
A complete research questionnaire is usually composed of the title, questionnaire instructions, instructions for filling out the form, the content of the research theme, the code and the basic situation of the respondents.
1, the title of the questionnaire
The title of the questionnaire summarizes the theme of the research, so that respondents have a general understanding of the questions to be answered. Determine the title of the questionnaire to be concise, but it must be clear that the research object or research theme.
Such as "student dormitory bathroom hot water supply status research", rather than simply using "hot water questionnaire" such a title. This will not enable the respondents to understand the clear content of the theme, hindering the idea of answering the question.
2, the questionnaire description
In the questionnaire, there is generally a brief description at the beginning of the volume, mainly explaining the significance of the research, the content and choice of methods, in order to eliminate the nervousness of the respondents and concerns. Questionnaire instructions should strive to be brief and concise, the writing is friendly and not too casual. Here is an example to illustrate.
Hello, classmate!
I'm an interviewer from the Research Department of the Youth League Committee of Jinan University, and we are doing research on the Centennial Gala Program, and would like to ask you a few questions about it to find out what you think. Please be assured that your answers will be kept completely confidential. Thank you for your assistance and support! (Mostly used when visiting, not very formal)
Hello:
I am XXX summer ...... >>
Question 3: How to design a good questionnaire Hello, first of all, the questionnaire is in the form of questions to systematically record the content of the investigation of a printed matter; questionnaires can be tabular, card-type or book-keeping. Then there is the composition of the questionnaire, probably can include these items: purpose and content, collection of information, survey method, content (wording of questions, order of questions, format and layout, preliminary and pre-survey, formal questionnaire), structure and respondents to answer the questionnaire (open-ended, closed-ended, scale-response). (If you think it is troublesome to use the questionnaire star that questionnaire software, quite good, our group before the questionnaire is to use this completed, very convenient)
Then it is necessary to determine the division of labor of the various members of the group, to be specific and quantitative to the details of the aspects, and then each partner will be divided into action.
Question 4: How to design a good questionnaire Questionnaires are a means of measurement for social research, part of social research. But designing a questionnaire is not so simple. Only when you do the questionnaire yourself do you realize that questionnaires are hard to do and that making a quality questionnaire is a skill.
Taking the online research platform - CrowdSurvey.com as an example, today we will talk about the questionnaire design method and some basic common sense, in order to look forward to bringing you some useful help.
First, the preliminary work
1, the questionnaire positioning
In the design of the questionnaire before, be sure to figure out the following questions: you do this questionnaire is the purpose of what? Who is the target of the survey? In what way the survey? This is the general direction of the questionnaire, if there is a deviation here, then the work thereafter is basically useless. For example, now we have to do a market survey on toothpaste, that questionnaire design hosts themselves first of all have to understand the market situation of toothpaste products.
2, the literature pad
You can read the relevant industry research reports or similar reliable questionnaire study, which helps to avoid going in the wrong direction, but also can provide new ideas. If you have the conditions, you can find the relevant data, first planing the data, do some data analysis, which is very conducive to the future design and distribution of the questionnaire.
3, online search hot
Next is the topic design, how to do targeted? Designers can go to microblogging, microblogging, Baidu index, posting this kind of flow of platforms to enter keywords to search, filtering, organizing, according to the retrieval of the contents of the topic design. Or you can also add some QQ groups, chat with the interviewee, professional point called "interview". The most important thing at this stage is: to understand what they think about the field you want to understand and the problems you want to solve. What do they think? What is the object of the questionnaire you want to send, how to send the questionnaire, there will not be a high probability of rejection - strictly speaking, if a questionnaire has a high probability of rejection, then the questionnaire design is a failure and meaningless.
Second, the design of the questionnaire
Questions designed to follow the principles
1. can be asked but not asked resolutely do not ask
To understand that the capacity of our questionnaires is limited, because of the limited time to fill out the person. Ideally, the questionnaire should be designed to maximize research information through the use of a minimum number of questions. Use double negatives sparingly and when using selective questions, do not use too many options.
2. Don't ask questions that are not relevant to the purpose of the study
Always remember that your questionnaire is designed to serve the purpose of your study, so don't put the cart before the horse. Avoid reminiscence questions, especially from a long time ago, as the accuracy rate will be very low. If you have a choice, try to use closed questions and fewer open questions.
3. Creative design of questions
Your research purpose is abstract and macro, and the questionnaire you are going to design is to break down the research purpose on a micro level by asking specific questions, so how to get the information you want by asking a question that has a theoretical support behind it with the purpose of the research, it is necessary for you to work hard on the question setting.
4. Clearly define the logical relationship between the questionnaire questions
If you ask questions that are abrupt and illogical, not only is it difficult for the respondent to answer, but also for the researcher to analyze the questionnaire at a later stage, it is a lot of trouble because you don't think of how to do the research at all! So how can you design a good questionnaire? And how to go about writing a logical article in the later stages of the study? Therefore, the two points mentioned in the previous article, namely the literature and
online search for hotspots, must be done well.
Formal part
A complete questionnaire, normally, consists of the following four elements: questionnaire title + introduction + basic information + conclusion.
The following are introduced one by one:
Title of the questionnaire: follow the principle of "clear and concise", avoid dragging.
Introduction: the introduction is very critical, because it is related to the first impression of the filler. Content written in order
order: 1. Introduction of the identity of the investigator: students from which school; 2. The abstract purpose of the questionnaire; 3. Questionnaire fill in the instructions (anonymous, checkboxes/write options/write text, etc.); 4. Research purposes of the instructions: academic research or commercial purposes, and all of which demonstrates your investigator's research literacy, so be sure to pay attention to; 5. The researcher's full name and time
Basic information: fill in the information of the person + the main content
(a) fill in the information of the person
Generally speaking, must include: gender, age / grade, occupation / profession; the other depends on the purpose of the study.
(ii) Body content
Questionnaire questions, including multiple-choice, fill-in-the-blank, matrix, etc. The formal requirements are: 1. neat layout; 2. no typos; 3. no option sequencing errors.
Conclusion: in general, out of courtesy, be sure to thank the investigator, thank you language ...... >>
Question 5: How to design a good questionnaire You can go to everyone survey online to check out, where the questionnaire template is more complete, you can learn from it.
Question 6: How to design a good questionnaire 1. have a clear theme. According to[1] the theme, from the practical point of view of the proposed questions, questions with a clear purpose, focused, no dispensable questions.
2. Reasonable structure, logical. Questions should be arranged in a certain logical order, in line with the respondent's thinking program. Generally, the first easy to difficult, first simple and then complicated, first concrete and then abstract.
3. Easy to understand. The questionnaire should make the respondent at a glance, and is willing to answer truthfully. Questionnaire tone to be friendly, in line with the respondent's ability to understand and recognize the ability to avoid the use of jargon. Sensitive issues to take certain techniques to investigate, so that the questionnaire has a reasonable and answerable, to avoid subjectivity and suggestive, so as not to answer the distortion.
4. Control the length of the questionnaire. Answer the questionnaire to control the time in about 20 minutes, the questionnaire is neither a waste of a questionnaire, nor missing a questionnaire.
5. To facilitate the calibration, organization and statistics.
Question 7: How to design a good questionnaire The design of a questionnaire is based on the first to clarify the content and purpose of the survey, what needs to be understood in this survey, and then go to the questionnaire to refine and textualization of the embodiment.
1, the questionnaire design should be simple and clear, not too complex or need to be recalled by the respondent or involve privacy so that people are very difficult to speak.
2, the number of questions should not be too much, so that respondents do not have the patience to fill out. The design should be concise, logical, able to carry on the next, there is a connection between the questions, if it is a long questionnaire, I think even if the respondent accepts the survey, will not be able to answer properly, so that it is not possible to maintain the authenticity of a questionnaire. So in the selection of questions should be specific, detailed and rigorous.
3, clear target who is the object of the questionnaire, the questionnaire should be targeted in the use of language wording, should take into account the different cultural levels of the respondents, age level, level of cultural qualities and gender differences in the choice of the difficulty of the topic and the nature of the questionnaire, are due to make different judgments.
4, in the design of the questionnaire, should consider whether the data and analysis can better support the survey work, if the survey questionnaire is not easy to enter and can not carry out specific analysis, subjective questions in the text presented when there is no strong summarization, then the whole link is not connected, get just useless. Therefore, the questionnaire should be as objective as possible, or subjective questions to the objective form, if indeed necessary, then placed in the end, so that respondents to answer the objective questions in front of the case of time and then the subjective questions of the text description.
5, the design of the questionnaire should be as standardized as possible, the volume of the first name, description, organizers, etc., a brief description of the content of the survey purpose, at the same time, if the questionnaire has a design of personal privacy need to have a protection of the instructions, questionnaires to do as much as possible to standardize the rigorous. Want to mobilize the enthusiasm of the survey respondents must be protected and respect for others. In the end should try to show gratitude, after all, delayed others to do this questionnaire.
6, the same type of questions should be avoided, the respondents will think that dragging the mud, in fact, is the same problem, and lead to respondents do not have the patience to continue, if it is really necessary, should be the same type of topics listed together, so that respondents can be clear, so that the degree of cooperation will be relatively high.
7, the questionnaire should be reasonable, the question itself must be close, and the theme of the survey is closely related to the proposition to be accurate, the topic before and after the logic, rather than the sky is the limit, so that the respondents are confused, after the questionnaire, but do not know what just do, this questionnaire will give a person random and not rigorous feeling.
The above is I want to investigate the network to do information about the questionnaire, if you want to know more about the survey information can also be logged into the 51 survey network to see.
Question 8: How to design the questionnaire? Professional team Hello is pleased to answer for you: First, the principles of questionnaire design 1. a clear theme. According to the theme of the survey, from the practical point of view of the proposed questions, questions with a clear purpose, focus, no dispensable questions. 2. Reasonable structure, logical. Questions should be arranged in a certain logical order, in line with the respondent's thinking process. Generally the first easy to difficult, simple and then complex, concrete and then abstract. 3. Easy to understand. The questionnaire should make the respondent at a glance, and is willing to answer truthfully. Questionnaire tone should be friendly, in line with the respondent's ability to understand and recognize the ability to avoid the use of jargon. Adopt certain techniques to investigate sensitive issues, so that the questionnaire is reasonable and answerable, avoid subjectivity and suggestiveness, so as not to distort the answers. 4. Control the length of the questionnaire. Answer the questionnaire to control the time in about 20 minutes, the questionnaire is neither a waste of a question, nor missing a question. 5. Facilitate the calibration of information, organization and statistics. Edit this paragraph II, the questionnaire design process The questionnaire design process includes the following steps: 1: grasp the purpose and content of the research The first step in the design of the questionnaire is to grasp the purpose and content of the research, the essence of this step is in fact the design of the questionnaire is actually the information needed to stipulate the design of the questionnaire. This is also the first step in program design. For researchers who are directly involved in the design of the research program, they can skip this step and start with the second step of questionnaire design. However, for those researchers who have never been involved in the design of the program, the first priority when embarking on the questionnaire design is to fully understand the purpose and content of the study. This requires careful discussion of the purpose, theme and theoretical assumptions of the research, as well as a close reading of the research protocol, consultation with the protocol designers, and discussion with them to concretize, organize and operationalize the questions, i.e., into a series of measurable variables or indicators. 2: Gathering information about the research topic Questionnaire design is not simply a matter of imagination, and the researcher needs to know more in order to design the questionnaire well. Questionnaire design is a technique that requires experience and wisdom, it lacks theory because there are no scientific principles to ensure getting an optimal or ideal questionnaire, rather than being a science, questionnaire design is more of an art. Although there are some rules that can be followed to avoid mistakes, good questionnaire design comes mainly from the creativity of a skilled researcher. The purpose of collecting relevant information is mainly threefold: one is to help the researcher to deepen his understanding of the research problem under investigation; the other is to provide rich materials for the design of the problem; and the third is to form a clear conception of the target population as a whole. Interviewing individual respondents during data collection can help to understand the respondents' experiences, habits, literacy level and the richness of their knowledge of the questionnaire questions. It was clear to us that questions applicable to college students are not necessarily appropriate for housewives. The greater the differences in the group of survey respondents, the more difficult it is to design a questionnaire that is suitable for the whole group. 3: Determine the type of survey method Different types of survey methods have an impact on questionnaire design. In face-to-face surveys, respondents can see the questions and can talk to the surveyor face-to-face, so they can ask longer, more complex and varied types of questions. In a telephone interview, the respondent can talk to the enumerator but cannot see the questionnaire, which dictates that only short and simpler questions can be asked. Postal questionnaires are filled out by themselves alone and the respondents do not have direct interaction with the researcher, therefore the questions should also be simpler and detailed instructions should be given. In computer-assisted interviews (CAPI and CATI), more complex skip-answers and randomization of questions can be implemented to reduce bias due to sequencing. Questionnaires for in-person and telephone interviews are designed in a conversational style. 4: Determining the content of each question and answer Once the type of interview method has been decided, the next step is to determine the content of each question and answer: what should be included in each question and answer, and what the resulting questionnaire should ask, and whether it is comprehensive versus to-the-point. Here, for each question, we should ask rhetorically: (1) Is this question necessary? (2) Do we need several questions and answers or just one? Our principle is that each question in a questionnaire should contribute to the information needed or serve some specific purpose. If no data can be satisfactorily used from one question, then that question should be eliminated. In some cases, it is possible to "intentionally" ask questions that are not directly related to the desired information. For example, ...... >>
Question 9: How to design a good questionnaire Hello, first of all, the questionnaire is in the form of questions to systematically record the content of the survey of a printed matter; questionnaires can be tabular, card-type or book-keeping. Then there is the composition of the questionnaire, probably can include these items: purpose and content, collection of information, survey method, content (wording of questions, order of questions, format and layout, preliminary and pre-survey, formal questionnaire), structure and respondents to answer the questionnaire (open-ended, closed-ended, scale-response). (If you think it is troublesome to use the questionnaire star that questionnaire software, quite good, our group before the questionnaire is to use this completed, very convenient)
Then it is necessary to determine the division of labor of the various members of the group, to be specific and quantitative to the details of the aspects, and then each partner will be divided into action.
Question 10: How to design a good questionnaire First you must be very clear about your purpose, to be clear and specific, a lot of survey said that my purpose is to understand the consumer, but this is only a general scope, can not be the purpose of the research, to be clear to, for example, understanding of the consumer in the day-to-day shopping some of the consumer habits, to understand the consumer's values and cultural outlook, to understand the consumer's awareness of the xxx. The first is to understand the consumer's values and cultural views, and to understand the consumer's awareness of xxx, etc.
Secondly, according to your purpose to expand the content of the research, you need to understand what aspects of the content to support your purpose
Thirdly, the content of the questionnaire will be clearly formatted into the title of the questionnaire, be aware of the different title format will affect the subsequent use of the data analysis methodology, if the title of the option set up the wrong, the subsequent analysis of the possible limitations. It is also important to note that a topic can only contain a content, for example, do you know and like xxx? Such a topic involves two aspects, which need to be split into two topics, and the questionnaire language settings should be neutralized as much as possible, do not have to guide or rhetorical questioning type of questioning.
Fourth, after the initial design is completed, find someone to conduct some tests, the purpose is to see if there are still some problems in the design of the questionnaire
Finally, we can form a relatively perfect questionnaire.