the membership system is relatively successful among peers. In addition to giving greeting cards and flowers on each member's birthday, we will also inform members to come to the store to collect birthday gifts one week in advance; A member QQ group has also been established, and the weekly activities of the member are published in the group space, and a member mood version, a member dating version, a member complaint version, a member suggestion version, etc. are set up to ensure that the members' suggestions and opinions can be understood at the first time and the service quality can be improved.

details are king.

(1) attitude. Attendants should always smile when they are in business.

(2) etiquette. Including the owner, you must master the basic greeting etiquette, address etiquette, instrument etiquette and greeting etiquette.

(3) Strengthen memory training. Remember the dining habits and common dishes of regular customers, so that they feel supreme respect.

in a word, as long as investors can grasp all kinds of shop-opening skills, management methods and details, there are many possibilities for the future of a tasteful and fashionable tea restaurant, and the only impossible thing is to be eliminated by the market.

At present, the restaurant is developing rapidly, attracting many investors to join the industry. For investors, the membership system is necessary when opening a tea restaurant. As for how to do it, you will know after reading this article.

customers who join membership organizations are called members, and the relationship between membership organizations and members is reflected by membership cards, which are "identity cards" for members to enjoy preferential policies or special treatment when spending.

membership management system can bring many benefits to enterprises, such as:

1. Establish a long-term and stable consumer market;

2. Cultivate a large number of brand loyalists;

3. Strengthen the interaction between enterprises and members and improve products;

4. Improve the ability of new product development and service;

5. First-hand information on market consumption;

6. Maintain new customers and retain repeat customers.

member management is the concrete implementation process of member marketing, which includes the establishment of enterprise member database, analysis and mining of member data, classification and real-time update, points issuance and redemption, member exchange among member enterprises, * * * enjoyment, member secondary marketing and other services.

second, the implementation steps of membership marketing

to implement membership marketing, enterprises, especially decision makers, should have an understanding of membership marketing, and at the same time, they should first design a better membership management system, choose the best membership marketing software and implement it effectively.

The implementation steps of membership marketing are:

1. Design the membership system and choose the best catering member management software;

2. Issue cards and record consumption records;

3. Analyze data, classify members and carry out targeted marketing activities;

4. Analyze the input-output ratio of activities and put forward suggestions for improvement.

At present, many domestic membership systems are only superficial in terms of membership services. Except for some discounts and preferential treatments, there are few emotional interactions and targeted services. Therefore, domestic membership systems often lack the real content and depth of member needs, so the effect in maintaining customer loyalty is not obvious.

the essence of membership system is to integrate services, interests, communication, emotions and other factors through the customer loyalty program, so as to provide a unique interest combination with high cognitive value for member customers, thus establishing a long-term relationship with customers based on feelings and trust.