The evaluation system includes: knowledge evaluation system (including basic knowledge, industry knowledge and regional economic development)+management and leadership evaluation system+(for three consecutive years) comprehensive evaluation model of management performance evaluation system.
Certificate category: it is divided into eight categories: senior manager (CEO), senior marketing manager (CMO), senior human resource manager (CHRO), senior financial manager (CFO), senior information manager (CIO), senior technical manager (CTO), senior environmental quality manager (CQEO) and senior project manager (CPO).
Examination content: 1, CEO: enterprise strategic management, commercial law, business decision-making ability, financial management, international trade, etc. 2.CMO: modern marketing management, market research, finance, commercial law, business decision-making ability, etc. 3.CHRO: enterprise strategic management, human resource development and management, labor law, etc. 4.CFO: senior accounting, financial management, finance, commercial law, etc. 5.CIO: enterprise information system, enterprise resource planning ERP, e-commerce, security management. 6.CTO: technical innovation management, introduction to modern project management, e-commerce and safety management, and business decision-making ability. 7.CQEO: modern quality management, quality and environmental certification consulting, and technical innovation management. 8.CPO: introduction to modern project management, project management practice, business decision-making ability, etc. Besides, English is a compulsory course.
Types of professional managers' qualification certificates:
1, national professional manager qualification certificate
Organizer: Ministry of Labor and Social Security. Suitable target: all enterprise managers. Certificate level: it is divided into three levels: senior professional manager (national professional qualification level I), professional manager (level II) and manager (level III). Requirements: Bachelor degree or above, more than 3 years working experience in enterprise management, and current enterprise leadership position; Bachelor degree (higher vocational education), 5 years working experience in enterprise management, current enterprise leadership position, and holder of the third-class certificate of manager for more than 2 years. Examination contents: enterprise management, production management, financial management, information management, marketing management, economic laws and regulations, etc. The certificate system, which is the first to be introduced, has the background of the competent department of national vocational qualification certificate, is universal in the whole country, internationally recognized, influential and authoritative. Moreover, the certificate is divided into multiple grades from low to high, which can meet the needs of different scholars, with wider applicability and stronger pertinence. At present, the number of applicants is the largest among similar certificates.
2. Commercial Professional Manager Qualification Certificate (CCMC) Organizer: China Talent Research Association of the Ministry of Personnel. Suitable target: enterprise marketing manager, purchasing manager, logistics manager, human resource manager, customer service manager, store manager, business planning manager, etc. Certificate level: divided into four levels: primary, intermediate, advanced and super. Application conditions: 1, primary: engaged in professional work for more than 5 years; Technical secondary school education, working for more than 2 years; College degree, working 1 year or above. 2. Intermediate: technical secondary school education, working for more than 4 years; College degree, working for more than 2 years; Bachelor degree, working 1 year or above; Junior qualification, working for more than 2 years. 3. Advanced: College degree, working for more than 8 years; Bachelor degree, working for more than 5 years; Master degree, working for more than 3 years; Intermediate qualification, working for more than 3 years. Examination contents: professional manager management evaluation, financial management, human resource development, crisis management, brand management, international trade, economic laws and regulations, etc. Registration place: Shanghai Economic Management Center (Room 8 18, 8th Floor, Science and Technology Building, Yanchang Road 149). This certificate is not only used in the whole country, but also can be used as an effective certificate for legal justice. At the same time, those who have obtained the certificate can establish personal performance files on the "China Certified Professional Manager Certification Network" as a reference for employers in personnel recruitment, assessment, promotion and promotion. Because the certificate has not been launched for a long time, its popularity in the market is not high enough.
Organizers of National Professional Qualification Certificate for Marketing Manager: Marketing Professional Committee of China Commercial Technician Association and China Commercial Vocational Skills Appraisal Guidance Center. Suitable target: personnel engaged in marketing activities such as market research, market forecast, market research, market development, marketing strategy analysis and price management. Application conditions: obtain the national professional qualification certificate of senior marketing personnel and work for more than 2 years; Master degree or above, working 1 year or above; Bachelor degree, having held senior management position for more than 2 years; College degree, holding senior management position for more than 3 years. Examination contents: basic marketing knowledge, marketing related laws and regulations, marketing practical skills, marketing market economic analysis, marketing strategic management, international marketing management, marketing integration and operation management, etc. Registration place: Student Training Center of Shanghai Jiaotong University (Room KLOC-0/08, Jiaotong University Huigu High-tech Entrepreneurship Center, No.33 Leshan Road, Building 6, No.200 Newton Road, Zhangjiang High-tech Park). The certification has now been included in the title examination series of the Ministry of Personnel, and the national unified examination is implemented, which belongs to the national certificate and is common throughout the country. Those who pass the exam will enter the professional talent pool for archiving and become professionals recognized by the state. This certificate belongs to "professional households", specifically for marketing management talents, without "semicolons". As enterprises pay more and more attention to marketing management, people with professional qualification certificates of marketing management will become hot talents.
3. Organizers of 3.CMEP: China Cuisine Association and National Steering Committee for Higher Education Self-taught Examination. Suitable target: people who are engaged in catering management and have certain professional experience. Certificate level: divided into advanced and intermediate. Application conditions: 1, intermediate: I have obtained the qualification certificates of four courses: Catering Management and Practice, Catering Marketing, Modern Kitchen Production Management and Food Hygiene and Safety. 2. Advanced: obtain an intermediate certificate; Obtain the qualification certificates of four courses of self-taught examination: human resource management, financial management, information management and strategic management of catering enterprises; At least 5 years working experience. Examination contents: catering management and practice, catering marketing, human resource management of catering enterprises, information management of catering enterprises, food hygiene and safety, modern kitchen management, financial management of catering enterprises and strategic management of catering enterprises. This qualification certificate is the only management qualification examination for the catering industry in China at present, and it is the most scientific, authoritative and fair certification for the management knowledge and ability of relevant employees, which has great authority in the catering industry. In addition, the certificate adopts the mode of combining professional certification with self-study examination, so that scholars can obtain both professional certificates and academic certificates. However, the certificate is mainly aimed at middle and senior professional managers in the catering industry, so the requirements are higher. Candidates need to master the management knowledge of catering industry and have certain decision-making, management, design and consulting capabilities.
4. Certified Professional Manager Qualification Certificate Organizer: the State Council Development Research Center China Enterprise Evaluation Association. Suitable targets: managers and deputy managers of enterprises with annual turnover of over 300 million and no loss for three consecutive years, managers and deputy managers of private enterprises with annual turnover of over 654.38 billion and no loss for three consecutive years. Certificate level: it is divided into four levels: assistant manager, professional manager, registered professional manager and super registered professional manager. Examination contents: leader quality, enterprise strategic management, multinational enterprise management, corporate culture strategy, ecological economics, brand building strategy, etc. According to the regulations of WTO, the commercial field in China has been fully liberalized, and the competition between domestic and foreign commercial enterprises is becoming increasingly fierce. While competing for customer resources, they are willing to spend a lot of money to compete for business talents, especially high-end management talents. It is understood that the gap of high-end business management talents in China is about 6.5438+0.5 million, so the gold content of the certificate is quite high. In addition, the certificate will become an important basis for the country to implement the annual salary system for managers in the future, which will undoubtedly increase the added value of the certificate.
Reference: www.cpm.gov.cn