a Bar (Pub) refers to a consumption place that provides alcoholic beverages such as beer, wine, foreign wine and cocktails. The following is a bar marketing plan model, please refer to it.
bar marketing plan model article 1
1: bar introduction
Echo Bar is located in Xiasha business district, Hangzhou. This bar is the best slow-moving square in Xiasha, winning customers' reputation with the style of electronic sound. We provide leisure and entertainment clubs for the majority of bar lovers with high-grade decoration and wage consumption, in line with the business philosophy of entertainment popularization.
2: Market analysis
Echo Bar is located in Shagao University District, and there are bars on the right and opposite, so there is a certain market competition. However, it is better to have more bars in this industry, but in the competition in the same industry, we must show our characteristics before we can occupy the market. Now as long as commercial bars (except theme bars) pay attention to grade and fashion. At present, the bar decoration pays attention to the pursuit of perfection in the new era, which is mainly characterized by the software. The software can be roughly divided into two parts: one is to have a super-strong management service team, and the other is to have a set of professional, young and beautiful stage personnel, including (dj/ms/ds). In fact, the products in the service industry are services, and good services are our products, but our purpose is to make the products well and sell them.
1. Advantages:
A. The price is low, and it is in the forefront in terms of service and decoration in the same bar.
b, the geographical location is superior.
c, there are * * * similarities between bars with distinctive styles and leisure bars.
2. Disadvantages:
a,
b,
c,
3. Opportunities:
A. There are fewer bars in this section, more schools and more consumers, and b. Most consumers in this section are elegant and fashionable white-collar workers and single and fashionable students.
c, this section is a busy street, and more dining is good for the bar.
4. Threats:
A. There are two bars on this road, just like three people eat a quick meal to see who is stronger.
b,
III: Software analysis
Generally, it can be divided into: floor management and service/stage planning and production/marketing planning and preparation/advertising and popularity positioning/cost accounting and financial management/event planning.
floor management and service
employees are the cornerstone of an enterprise, and the personal quality of employees directly affects the success or failure of the company. Therefore, whether a place is successful or not, the service of software is the most important and basic, so how can we train the waiters to be qualified? I think the most important thing is what the management does. As the saying goes, there are no weak soldiers under a strong general. Management pays attention to procedures, institutionalization, and encouragement. Only layers of management, responsibility to people, clear division of labor, everything follows the standardized route, plus usual guidance and inspection. The management and service of the company will naturally improve. As long as the guests can mention that the service in a certain place is really good, the management and service of this bar will be successful.
Stage planning and production
Stage producers (cast members) are divided into dj, mc, Andhadhun (lighting), singer, band, ds (leading dance) and guests of event planning.
a: dj and mc
dj represent music and are also the soul of a slow-moving bar, so the image, personal ability, style positioning of songs, the atmosphere of the scene and the ability to arrange songs are quite critical.
now, the female mc is widely used in the slow-rocking bar, which is mainly to add highlights and icing on the cake.
b, Andhadhun
The sound positioning design, the distribution of sound field, the adjustment and measurement of sound quality, and the field display of lighting all play an important role.
In order to satisfy guests' audio-visual views, DJs have also created a position among stage staff.
according to the stage planning of the bar, dj, female mc, Andhadhun, ds and extra guests run through the whole business, and the specific program arrangement depends on the guest actors.
Marketing planning and preparation
As any enterprise department in a big city now, it is inseparable from marketing. Because enterprises, groups, companies, network companies (consumer online) and so on have all kinds of entertainment, they are also looking for places to consume and provide it with convenient, preferential and high-quality services. Now, there are two marketing models and schemes:
negotiating with wine merchants to make a large number of X-display stands and Yi Labao to show our activities and some preferential policies for drinks in nearby restaurants/beauty salons/supermarkets. If conditions permit, we can form a business alliance, and the VIP cards of both parties can be discounted. Regularly distribute coupons for bar activities at the entrance of the supermarket and campus.
Develop some part-time marketing salesmen among students or society. Part-time employees don't have to go to work, but they can get a commission as long as they are positioned in advance, and they can get a weekly or monthly settlement. Part-time employees have no fixed salary but a commission. The more people, the better.
network marketing: establish a website on the Internet to cooperate with China Bar Network of Bar Association, update the promotion activities of bars from time to time, qq chat and all entertainment groups/bar groups/students from nearby schools in Hangzhou, and conduct publicity and organize party activities on it.
public relations marketing
The marketing department is an important part of the vitality of the bar, so now the marketing department of the bar has become the top priority. The specific configuration is divided into:
① Barboy ② Bargirl ③ Account Manager
④ Public relations miss ⑤ Princess ⑤ Master ⑤
Public relations marketing can be geared to social recruitment, with a strong entertainment mentality, adjusting the atmosphere for guests, making reasonable table reservation tasks, and full-time and part-time jobs.
sales promotion
first, promotional tools: discount coupons, coupon VIP cards.
second, matters needing attention: first, we must determine a reasonable time limit. Sales promotion activities can't be held often, and it is best to have weekends and holidays. This kind of activity should not be too large or too long, otherwise it will make consumers feel suspicious and have a negative impact. Secondly, we should be alert to fraud. When holding sales promotion activities, when giving profits to customers, we must consider authenticity and credibility.
internal marketing of the bar
internal marketing of the bar mainly includes internal marking and printing of important notices, wine lists and introduction of promoted varieties; Personal promotion and oral publicity of employees; Decoration and lighting; The mood of the service staff and the atmosphere of the bar; Color, aroma, taste, etc. of drinks and food. Internal marketing begins as soon as the guest enters the door. It is very important to let the guest stay and take the initiative to spend. The beautiful appearance, lovely smile, cordial greetings and active and enthusiastic service of the service staff are very important to retain the guests. At the same time, the environment and atmosphere of the bar also influence the guests' stay. After the guests sit down, effective marketing means and instructive language propaganda are the key to how much the guests spend. When the guest leaves his seat, the waiter gives the guest a sample wine list or a small handkerchief, a lighter and a box of matches. Of course, the address and telephone number of this bar are printed on it. Please make a souvenir and welcome him to visit or pass it on to his friends next time.
column is also a means of internal marketing. Exhibits can be placed in the exhibition cabinet at the bar, in the glass window facing the street, in the bar, on the table at the entrance and in all decorative corners of the room. The existence of exhibition art is undoubtedly a silent temptation to guests, and it also plays a good role in promoting sales.
there is another thing that can't be ignored in internal marketing, that is, the design and decoration of the bar, that is, can the bar make people stop from the outside? Does the environment and atmosphere inside make people feel comfortable and kind? It is the image, gfd and personal qualities of all employees that can keep the guests.
Four activities planning:
At present, the competition in the bar industry is very fierce, and something new comes out every day. If you want to occupy the market in the market competition, you have to do some fresh tricks to attract guests, so you have to do some promotional activities and send teams to give guests a sense of freshness.
All kinds of festivals at home and abroad should be prepared, planned and publicized in advance, such as Yueren Festival, Wansheng Festival, Singles' Day, Valentine's Day, Christmas and other major domestic festivals, such as May Day and Eleventh. Please invite some third-line singers to copy their popularity according to the situation and conditions. On weekends, you can have some parties, such as: singles party/friends party/hi tonight/you can also negotiate with wine merchants to have a party for wine.
Usually, we can hold a dice-shaking contest every day. Guests can buy beer and shake a bottle of beer with our bartender once, and they are not allowed to return it. They can save it, mainly for entertainment. At present, many bars are holding this kind of game, and there are many participants.
We regularly invite some rock bands to the bar for rock nights, such as the well-known underground rock band in Beijing and the red-blooded matchmaker band in Hangzhou, a second-hand rose band. These underground rock bands are also very cheap, and they are usually in a cooperative relationship. The drummer of the underground band is American, which is very popular among many college students.
hold some lucky draws regularly, with prizes such as rings, mobile phones, notebooks, etc., which are mainly for popularity. At present, there are many people who love to take advantage of small things, and the initiative of the game belongs to us.
Bonus sales
Promote bar sales with rewards. On the one hand, guests can send and hope
to be lucky, on the other hand, even if they don't win prizes, they can be regarded as a way of entertainment.
You can buy some lottery tickets every day. As long as you spend more than 111 yuan in a bar, you can
send a lottery ticket distribution leaflet with the slogan "Drink 5 million yuan" on it. To attract guests.
In fact, our most important purpose is to do a good job in business and make it popular. An enterprise must have an excellent team, and the team is the core of the enterprise. A good team must have a good leader. With an excellent team, the enterprise will have a soul, so that it can dominate the market competition.
bar marketing plan model essay 2
what is the current bar marketing trend? How does a bar do its own marketing work well?
1. The most important point of bar marketing now is the price of all kinds of drinks in the bar.
It is clear to all that consumers will continue to be very conservative in spending due to financial pressure and lack of confidence in the economy. In order to promote consumers, it is necessary to make all kinds of drinks and foods in your own bar in the most reasonable state.
2. Another important marketing strategy in bars is differentiation, significance and added value.
Bar marketers will need to ensure that their brands really express something that consumers value. Brand awareness, as a meaningful market force, has long been out of date. Now,? Differentiation? Yes, success? That is, sales and profitability, is crucial. Main dependence? Word of mouth? Promoters will soon find that they are creating a lasting concept among their consumers, that is, only price (or price reduction) can distinguish their products from competition. If you keep doing this and do it well enough, then your products and services will no longer be one? Brand? And will be regarded as a? Product category locator? That's all.
The key points of bar marketing are as follows:
① You must establish the popularity and improve the reputation of the bar, which is the necessary foundation for your bar to successfully market.
② Cultivate the overall image and quality of employees, and only after training them well can we do other work.
③ improve the quality of service: some friends who work in places like bars come to work to do business, and most of them come to earn money. Only in this way can the enthusiasm of waiters be improved, which is the first premise of quality service. I think it's better to use the opinion card, which breaks the conventional format, opens the level of waiters, makes everyone feel a sense of crisis, and also has the joy of harvest, which is also convenient for management.
④ If your bar wants to do better business promotion, I suggest you organize several small activities, such as fruit bowl/red wine special promotion.
in fact, most of the promotion plans of bars are like this, which needs to be adjusted according to different bars. Bar marketing is an important economic source of this bar, and it needs special staff to plan this content.
bar marketing plan model essay 3
1. Theme
2. Market background
3. Analysis of the present situation
The pursuit of elegant style is by no means a deafening disco. What you want is appropriate lighting, music suitable for the atmosphere, or laughter, or Kan Kan talking or whispering, and you will never be allowed to be disturbed by others.
1 Romantic atmosphere is integrated into the legendary love holy land of the university
2 Simple and lively modern style is combined with details and humanization
3 Combined with campus activities, the derivative surface of our school culture is expanded in a wider range
4 Regularly carry out special theme activities (theme parties, ball games, Campus band live show, etc.)
5 Let college students fully participate in the management of bars
6 Implement the consumption accumulation and re-consumption system, provide sometimes restricted coupons
7 Implement the membership system, establish member clubs, and recruit members according to a certain amount of consumption. Activities are not carried out regularly
8-time operation system
IV. Media selection
V. Scheme
VI. Market prospect analysis
VII. Effect evaluation price
Preliminary planning case of campus bar:
Foreword
As a leisure and entertainment place, under the background of the rapid development of social and cultural life, More and more people understand and like this mode of relaxing in a lively atmosphere, and the bar industry is gradually maturing while being accepted by the public.
The consumers facing the bar are open. There is no explicit provision to restrict college students from going to bars.
The selling point of the bar itself is different, either free or elegant. For college consumers, the characteristic it adapts to is culture. This does not mean that it should be as full of knowledge as a school library. Culture is one of the elements that constitute a bar. Designing the management theme and mode of the bar for college students is to some extent derived from the campus culture of colleges and universities, which is also tailor-made for college students? Campus bar? .
Part I Bar
1.2 Business Purpose
Bar Core Values:? What is the poetic dwelling place that college students are looking for?
the core goal of the bar:? Work hard for the ideal of * * *?
bar purpose:? Every time you come, you can give different feelings?
1.3 theme of bar
name of bar: (it's a prize-winning name on campus to adapt to campus culture, and a healthy image is preferred)
theme of bar:
Love, self-reliance, tolerance
(seeking love, self-reliance, just to find a tolerance)
Except the most basic? freedom