In the open-air stalls guarding the charcoal stove, waiting for the meat squeak oil, rolled tough cake, jerked off the sign, and then with local specialties "bud onion", dipping sauce, eat, eat and carry a packaged meat skewer cake back to the trip. A short trip, for the barbecue to, with barbecue away. The temptation of food can be seen.
From the attractions to food: the natural spread of traffic
Zibo barbecue, fire inexplicably, but also fire in reason. Contrasted with the recent succession of hotly debated topics of culture and tourism, it is not difficult to find, Zibo barbecue fever is a microcosm of the epidemic after the retaliatory consumption and tourism boom.
The top of Thousand Buddha Mountain was occupied by the crowd, thousands of people raised their cell phones to record the Daming Lake Chaoran building lit up, immersive card Shandong Museum of Fine Arts exhibition, after a three-year absence again open the Hongjialou Church just as soon as the door opened will be filled with tourists came to take pictures to hit the card ...... Even if you don't go out of your home, but also in the brush of the short video can easily feel the current The tourists are hot. In this wave of tourism recovery, the network communication of the additive effect can not be underestimated, short video is an important driver. In the card thinking driven, people are more willing to take pictures to shoot video records, in the social platform "to this trip", which pushes the formation of viral spread.
The popularity of Zibo barbecue, out of the same logic. February 23, a blogger called "Mr_Mr_Wood" released a video on Jitterbug, showing the "Zibo barbecue the correct way to eat": the small cake folded, dipped in the crease, and then rolled on the small barbecue. Take the dipping sauce, and then rolled on the small onions, jerked off the grilled pork. The video received 191,000 likes, is about Zibo barbecue recently released earlier and more traffic video. Many people in the comment section expressed grass, and have @ friends to meet the card. The most noteworthy point is that this video retweet volume is actually 224,000, higher than the number of likes, which is actually not in line with the general law of communication. You can imagine what kind of grass-raising effect this video has had after being shared through retweets.
The most planted grass, is relatively more leisure time college students, they acted as the main consumer of Zibo barbecue. The heat of Zibo barbecue, the first weekend in March ushered in the peak. A netizen summarized in the comments section, "Shandong's college students, a set of Jinan occupy the mountain, a set of running to Zibo to eat barbecue, a set of Qingdao wheat island bouncing." Experienced college students, has figured out from Jinan to Zibo to eat barbecue consumption strategy, two people spend 200 yuan can ride round trip, taste a meal of authentic Zibo barbecue. In the video shot by the college students who went to hit the barbecue restaurant just opened the door, people who could not wait long flocked in and quickly grabbed a seat.
After a succession of laps at tourist attractions, it seems only natural that the baton of traffic is passed to food. But the question arises, why was Zibo BBQ chosen?
Why Zibo Barbecue
"There's nothing a barbecue can't solve, and if there is, then two." Barbecue has been an integral presence in the history of human food. In prehistoric times, the invention of fire allowed mankind to say goodbye to the life of blood drinking, but also gave birth to the initial form of barbecue. Barbecue appeared in time, far earlier than boiling cooking and frying, the raw meat on the fire grilled for mature food, can kill the bacteria in the raw meat, so that human civilization a step forward. And people's love of barbecue has been y engraved in their genes since then.
No matter how ancient or modern, barbecue has never been absent. Today, barbecue has been transformed into a heavyweight role in the summer snack economy. According to the data of Ai Media Consulting, barbecue is the hottest category of the new generation's nighttime dining consumption in 2022, and 72.4% of consumers choose barbecue for their nighttime dining. Barbecue, which can be enjoyed in beautifully decorated restaurants, can also be found on street corners. Compared with other specialties, it is not only a kind of food, but also represents a street culture with strong social attributes. When three or five friends get together and have a barbecue, they don't need to spend much money, but they can talk freely for a long time.
Shandong is the "underestimated barbecue mecca", Jinan barbecue, Qingdao barbecue and Zibo barbecue and known as Shandong barbecue "three big schools", it can be said that the Shandong people jerking the tradition of a long time. Specifically to Zibo barbecue, Zibo, connected to six cities, rich in ingredients, you can learn from the best. Currently it is the only city in the country to retain a small independent stove pure charcoal smoky barbecue, seven or eight mature meat skewers to be placed on a small stove to re-grill, by the diners to judge the fire, to enjoy the fun of their own hands barbecue. Its biggest feature is that small cakes, small onions and meat skewers in one, a mouthful of rich flavor, this is different from other barbecue way of eating, it is Zibo barbecue is too good.
And a little combing will find that Zibo barbecue has actually made a name for itself early. As early as 2020, the singer Xue Zhiqian in Zibo Maitian Music Festival site recommended Zibo barbecue, its star effect for Zibo barbecue added a fire. And then, after the Ulala, steal the moon society food encounter record and other well-known food blogger card store, Zibo barbecue in the barbecue world popularity is also gradually rising. 2021, the food documentary "life a string" third season to Zibo barbecue as a filming material, Zibo barbecue barbecue in the barbecue food genealogy of the position has been clearly distinguishable.
So, the early reputation of Zibo barbecue, the distance from the fire, the lack of just a time. This spring, college students can be free to get out of school, the high-speed rail access is to make short weekend trips possible. Residing in the center of Zibo and all over the distance moderate, taste Zibo barbecue has become a college group of choice.