For example, "Jedi Survival: Stimulating Battlefield" is because there is no version number, so so far it has not been able to add the recharge function ......
Tencent games without malls ↑ ↑↑
Games companies without version numbers, want to go public to earn money, there are only two ways to go: 1, to go to the sea, 2, to go to
The next sea to earn money means to give up the Chinese mainland market, turn to the global market, such as IGG's "Kingdom Era", NetEase's "wilderness action", in the overseas have earned a pot full of money.
As for the second path, look at Tencent's Infinite Laws and it's clear ......
And it's not just new games that need a version number, even new material for old games needs a version number, so the version number is something more important than life for Chinese game companies.
And this time **** there are 80 games to get a version number, including 6 end games, 6 page games, 1 PS4 game, 67 handheld games, but none of them are Tencent NetEase, the two biggest game makers in China, this is why?
The game industry for such a situation, mainly hold the following three views. (Only the industry's view, does not represent other views)
First, the big factory bottom thick, first let the small company back to blood
The trial of the game, there are many unheard of game company production, in terms of scale, they are the game mall on the "small company". If you search Baidu for the names of these games, you'll have to turn a page to see them.
After all, small companies are not as thick as Tencent and NetEase, with a single product line. Each waiting for a new game on the line to feed. In the case of the limited energy of the approval staff, the priority to let the small companies that have been simmering for 9 months back to blood. And this wave of version number down, for them, can be said to be a long drought.
Second, the first batch is a sample to teach big manufacturers to do the game
To quote the Zhihu user @ Zheng Jinjiao's point of view: the current game popular popular four elements are in the high-risk zone: Gambling (gambling), Adult (adult), Violence (violence), Human/instinct (human nature)/Weaknesses (weaknesses); while the following three elements are in the high risk zone. Weaknesses); and the following three elements need to be front-loaded and reset when the product is produced: Positive Values (Positive Impact Values), National Sentiments (National Specific), and Folklore traditions (Folklore traditions)
Perhaps non-industry insiders don't quite understand the meaning of this sentence, so I'll give a brief translation: the four elements of danger are best viewed as the four most important elements in a product. I'll give you a brief translation: the four dangerous elements, it is best not to have, and the three positive elements, will be prioritized.
And another layer of meaning is, what kind of products can pass the review? There isn't a clear bylaw, but these are the ones! These products **** have the characteristics, we can go to find, these are the future of the game can pass the review of the "sample"! This is also for the subsequent standardization of the products of the big manufacturers, provides a basis, we have to follow the rules.
Third, the rectification of industry tumors
Here to quote the Zhihu user @ magical fat tiger where the point of view: may be from the player's point of view, MMORPG, MOBA and other games, is the game market revenue big head. In fact, not, really from the volume of the game market is occupied by chess, mahjong, fishing games. This kind of game is divided into leisure and puzzle games in the approval, and the monthly approval results, accounting for more than 70% of the puzzle games.
Far from it, let's say that in March 2018, the General Administration of Radio, Film and Television announced the approval information of domestic network games, a row down are games related to mahjong and fishing.
The starting point of these games is to educate and entertain, but because of the way they are played, these games can easily induce players to participate in gambling. Because of the frequent money transactions, money laundering and other problems can easily occur.
And in the December 2018 over-review list, there is not a single game that belongs to this type of game. Revealed, probably this emoji.
Of course, this does not mean that such games, the future will definitely not pass, after all, mahjong is still to be played, elimination is still to be played, the fish is also to be fished, just to take this opportunity to rectify the industry tumors.
In the past 19 years, the version of the substantial shrinkage, released a signal: the game industry boutique, the more intense competition.
To say that the version number why get the reason, mainly because the game this market is too varied, if there is no regulation card a card off will lead to the emergence of skin-swapping sets of card games, which is the main reason that leads to the version number of the now more difficult.
In the 2019 hand tour in the plate number more than 10 operating units there are 20, many are casual puzzle games, this kind of game in the last year through the trial are relatively fast.
In 2020, 1,570 games reviewed, domestic occupied 1,385, imported net accounted for 185.
Summary:
In 18 years, the beginning of the version number gradually strict, when the real market gradually standardized, the version number of the game will become more and more have a certain rhythm, and will not be so difficult to issue a good way, so the last is based on the type of game to decide the version number of the issuance.
Many reasons for it. The big score is speculation. But it is not without basis. Version number problem from 17 years of brewing to now
roughly have rectification bad game
management internal rectification
standardize the market environment
induced overseas competition
squeeze too much of a one-size-fits-all ╮(╯___╰)╭
these several reasons.
Hello, I'm Tencent Inspector, I'm very happy to answer your question, I hope my answer can help you.
On the issue of the game version number is difficult to get approval, to talk about some personal views, the inadequacy of please understand:
At present, the new game approval in individual provinces appeared to be suspended, such as rumors that the Guangdong Province. However, there are version number agency said that the General Administration has been confiscated new game materials, version number approval reopened, but also are digesting the accumulated stock of games in 2018. In the case of the backlog of products has not yet been approved, the publishing bureau does not receive new game approval is understandable. It is important to know that, according to the game approval results page on the official website of the State Administration of Press, Publication, Radio, Film and Television, 1982 games were approved from January to March 2018***, while 9,651 games were approved in 2017. Some industry insiders estimate that at least 5,000 games are still waiting for approval.
In addition, just on February 15, only just publicized the latest batch of access to the list of game version number, just 4 days time policy is so repetitive, Netfox is not convinced. In addition, according to informed sources, this year's two sessions may put forward more decentralization, or will require local units to implement, so at this stage will be put on hold.
Comprehensive information above, the net fox is more inclined to: "due to the approval of the stock of more games, so temporarily do not receive the new game version of the number of declarations, the approval of the stock of games is not affected, still in the process as usual," this statement. This is the most consistent with common sense.
This topic is very big, a little difficult to answer, if the game output and open restaurant, milk tea store, or everyone when the anchor, selling goods, the same view. Is to see the game's high profit margin, and then hot money huge influx, this time the regulatory audit on the pressure, loss of surplus to make up for the lack of game output is too much, but also lead to the current game market, the virtual industry bubbles are also produced. If you don't go to the artificial control, network finance also has the same big risk.