I think the transformation of Zibo barbecue needs to be comprehensively improved in terms of quality, innovation, scene, brand, internet plus and talents, so as to adapt to market changes and consumer demand and realize sustainable development.

Here are some suggestions:

1. Improve the quality and taste: Zibo barbecue can learn from the experience of barbecue in other places, constantly improve the barbecue skills, improve the quality of ingredients, and ensure the stability of taste and taste. Winning by quality and taste can attract more consumers.

2. Innovative dishes and tastes: Zibo BBQ can try to innovate dishes and tastes to meet the needs of different consumers. For example, launch healthy, low-fat barbecue dishes, or develop unique barbecue tastes to increase consumers' choice.

3. Expand the consumption scene: Zibo barbecue can try to open the barbecue shop near the consumer's home to improve convenience and stimulate consumption willingness. In addition, we can also explore the integration with other catering formats, such as barbecue and hot pot, string incense, etc., to provide a richer food experience.

4. Enhance the brand image: Zibo BBQ needs to pay attention to the shaping and maintenance of the brand image, and establish a good reputation by standardizing management, improving service quality and strengthening health management. At the same time, online platforms and social media can be used for publicity and promotion to improve brand awareness and reputation.

5. Use internet plus: Zibo BBQ can use Internet technology to provide online booking, take-out and other services to broaden sales channels. At the same time, we can use big data to analyze consumers' needs and preferences, and provide a basis for product development and business decision-making.

6. Training industry talents: The healthy development of barbecue industry in Zibo is inseparable from the support of talents. We can train a group of excellent barbecues and management talents by holding barbecue skills training and barbecue competitions, so as to provide human resources for the transformation and development of barbecue in Zibo.