First, in the ratings, which is the most direct economic benefits, the program is good, ratings are naturally high, the TV station income is high, in addition to advertising costs, products due to advertising and hot sales, so that the market boom (theoretically). Second, embodied in the interaction, such as sending SMS ah, tickets ah, microblogging interaction, etc., so that the insertion of advertising and what to increase revenue Third, indirect impact: such as leading trends, such as people in order to want to go on TV, constantly enroll in classes (like magic singing and so on); contestants because of the TV famous, get the social funding (singers, or people in difficulty).