Mention of ZKF, in addition to its Chinese fast food name, more attention is paid to its trademark image. Cool like Bruce Lee's icon, coupled with the three words "real kung fu", it is easy for people to associate with Bruce Lee. But in fact, "Real Kung Fu" has nothing to do with Bruce Lee.
"Real Kung Fu" LOGO is especially like the superstar Bruce Lee
We all know that the domestic Chinese fast food chain real Kung Fu LOGO is a yellow clothes Kung Fu image, especially like the Kung Fu superstar Bruce Lee's Kung Fu styling, by virtue of branding, real Kung Fu in less than a decade, the real Kung Fu in less than a decade, the real Kung Fu in less than a decade, the real Kung Fu in less than a year, the real Kung Fu in less than a year, the real Kung Fu is the real Kung Fu. With the brand effect, ZKF has become the giant of domestic Chinese fast food chain enterprises in just less than ten years!
Bruce Lee's daughter looked at this LOGO on the blindfolded, she thought ah this is not my old man's image, old man died so many years ago, there are actually people with their old man's image to do planning to earn big money, actually even greetings are not even a hit, so the dragon lady is very angry, it is directly to the real Kung Fu fast food restaurant sued the court, and put forward three requirements, one is to stop infringing on the rights of the people, the second is to compensate for the 210 The first is to stop the infringement, the second is to pay compensation of 210 million dollars, and the third is to clarify in the media for ninety consecutive days that the fast food restaurant has no connection with Bruce Lee!
Received a lawsuit, the real Kung Fu also have to respond to ah, arguing that the LOGO is not specifically referring to Bruce Lee, but a yellow clothes wearing a pretty boy posed a kung fu POSE and their own, wearing yellow clothes so much, the park to play kung fu POSE people are also quite a lot of people can not say that everyone is a Bruce Lee, it seems to be the reason for the hallowed and sufficient, but also won a lawsuit, the dragon lady in the lawsuit instead of The company's website has been updated with the latest information on the company's website, including its website!
Zenkongfu became famous because of Bruce Lee
The predecessor of Zenkongfu was "168 Dessert House", founded in 1990, by Pan Yu Hai. 1994, Pan Yu Hai's sister, Pan Minfeng, and her brother-in-law, Cai Dabiao, joined the company with 40,000 yuan. The dessert store was expanded to a congee and noodle steam store, named "168 Steam Fast Food Shop", and later renamed "Double Seed".
In 2004, Double Seed found a marketing planner, Ye Mao-zhong, for 4 million yuan and invited him to plan a brand image for Double Seed. The new brand that Ye Mao-zhong planned for Double Seed was "Real Kung Fu", and the kung fu image that resembled Bruce Lee was used. True Kung Fu was really a hit as expected. By the end of 2005, the 100th directly-managed chain store had opened in Guangzhou, which earned it the reputation of "China's No. 1 Chinese fast-food chain," according to data.
In 2006, ZKF began to prepare for its IPO. However, at this time, ZKF began infighting. Cai Dabiao, who was part of the founding team, was married to Pan Minfeng, the sister of Pan Yuhai. The marriage between Cai Dabiao and Pan Minfeng broke up, which affected ZKF. Since then, the listing of ZKF has made no progress. 2014, Cai Dabiao was sentenced to 14 years in prison for job misappropriation and misappropriation of funds, and confiscated property of RMB 1 million yuan. But "the camel is bigger than the horse", Zhenkongfu is still a company with revenues of up to 10 billion yuan, even though the company has lost a lot of its sharpness as a result. According to a report by Interface News, Zhenkongfu now has more than 600 directly-managed stores nationwide, with revenues of more than $5 billion.
Why couldn't Bruce Lee's daughter win her case?
In terms of what Bruce Lee's company sued for, Zhenkongfu was sued for copyright infringement for using a cool Bruce Lee image icon, and the right directly related to its claim is the right to portrait, "the right to portrait is a legal right, is a natural person based on his own image and enjoy the exclusive right to the commercial use of other people's portraits, need to obtain the consent of the person concerned, or else constitute infringement."
"As a famous public figure, Bruce Lee, the icon used by Zhenkongfu is a classic martial arts action of Bruce Lee, which embodies the personal characteristics of Bruce Lee and has a certain recognizability, coupled with its trademark 'Zhenkongfu', it is very easy to make the general public put the 'real kung fu' and Bruce Lee's own physical characteristics when linked together, there is a risk of being recognized as an infringement of the right of likeness." Yang Baoquan said.
In addition, Yang Baoquan added that the right of portrait belongs to the right of personality in the right of person, beginning with birth and ending with death. Personality rights belong to the exclusive right, in principle, can only be enjoyed by the right holder himself, non-transferable, may not be abandoned and inheritance. But in 2001, "on the determination of civil tort moral damage liability for a number of issues in the interpretation" clearly stipulates that the next of kin of the deceased because of others "infringement of the name, portrait, reputation, honor" suffered mental anguish and enjoy the right to sue. "There is a higher risk that Zenkungfu will be found to have infringed on the rights and interests related to Bruce Lee's likeness, and there is a greater risk that the company will lose the case." Yang Baoquan said.