When choosing a brand to join, entrepreneurs must comprehensively consider their own capital investment, and can set up an acceptable cost range to make targeted choices.

However, in order to save costs, it is not necessary to choose only low-priced brands. To know that "cheap goods are not good", some low-priced brands may only provide entrepreneurs with the most basic and uncharacteristic technology, but they cannot provide all-round store management training.

2. We should consider per capita consumption.

When choosing a brand to join, we should combine our own operational ability and the attributes of surrounding consumer groups to ensure that the selected brand is controllable in the future.

For example, if you are in a third-and fourth-tier city, you choose a high-end brand with high per capita consumption. Then you must not live long. In addition, combined with empirical analysis, it is found that "the brand of 5 yuan-25 yuan is easy to do".

3. Investigate the brand's support for franchisees.

The so-called back against the tree is good for enjoying the cool, and the key is how the tree treats you. Therefore, the issue of "headquarters support" should be particularly emphasized here. Some brands have almost no after-sales service after joining. You paid the joining fee, just to teach you something, whether you can stand on your feet or not. He won't care if you encounter problems, leaving you to fend for yourself.

Therefore, when choosing a brand to join, we should examine the support of the brand to the franchisee. A good and mature brand will provide franchisees with a full range of supporting services, from store location, training, personnel management, event planning to standardization and so on. Instead of leaving you alone after paying the initial fee.

4. Investigate the brand's product research and development capabilities.

Whether a catering brand is worth your half-life savings depends on whether the brand has the ability to develop products.

The headquarters of a good brand has the ability to research and develop products, develop core raw material formulas and production methods with market competitiveness, and standardize the production of products. We can continue to develop new products.

The formula of core raw materials is uniformly provided by the headquarters manufacturers, which ensures the stability of product quality and is conducive to the unification of taste and management.

The specific situation of each brand is different. Please ask when consulting the specific brand in detail.